Do you need help with your real estate strategy? In this episode of Realestatable, hosts Tiffany and Ashlee share effective marketing strategies to boost your real estate business. Tune in to learn how to attract more clients and list more properties. Open House Invitations Tiffany and Ashlee discuss unique approaches to make your open houses stand out. They suggest creating engaging marketing materials to attract clients. Consider using door hook cards and flyers as open house invitations. The hosts also share that agents should offer QR codes at open houses to gather visitor information. This will allow you to personalize follow-up communications effortlessly and potentially seal the deal. Social Media and Real Estate Marketing You must use Instagram and Facebook more than just to post real estate reels. Of course, you must still create them, but there are two other critical tasks you must do on social media. Find out how they’ll boost your real estate strategy. Also, Ashlee shares expert tips on creating effective reels to increase reach and engagement. Circle Prospecting and Postcard Strategies Hear the benefits of circle prospecting and why it is more effective than traditional postcard advertising. Tiffany and Ashlee recommend focusing on sold properties to highlight changes in home values and providing portfolio reviews.  The hosts also outline a postcard series strategy that keeps the community updated with "just listed," "under contract," "just sold," and "need more inventory" stages, integrating QR codes for better engagement. Engagement Over Advertising: Building Relationships Ashlee and Tiffany share the importance of genuine engagement over mere advertising. Don’t just leave marketing materials at the front doors; be sure to engage in conversations. They suggest targeting about 20 houses around the listed property to foster relationships and reinforce your presence in the neighborhood. "We can use social media to educate and provide valuable information, not just promote listings. It's about content that educates and attracts clients."- Tiffany Klusacek. "Including testimonials from satisfied clients in our circle prospecting letters can greatly boost our credibility and build trust within the neighborhood." - Ashlee Jankovich. Resources Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

As things in our industry shift, the words we use matter more now than they ever have. In this episode of Realestatable, Tiffany and Ashlee interview the amazing Angela Leach about her modern, authentic take on scripts. Listen in to hear the inside scoop on the scripts Angela and her team will be using in 2024! Angela’s Modern, Authentic Scripts She learned her scripting style from Danny Burgess, especially using short, simple scripts that slip easily into conversations. Her scripting style is very modern. She focuses on sounding conversational and relatable. Scripts for Gathering Info and Following Up At an open house, she waits until people have gone through the house before starting a conversation with them. Then, she begins building a relationship. Rather than asking, “Do you have a realtor?” Angela asks, “Who is your realtor?” Only ask these questions once your rapport is established! Right after an open house, she follows up with a short video reintroducing herself, thanking people for coming through, and offering them the disclosures for that open house or information about other houses in the area. The next day, she often sends a text message unrelated to real estate - like a list of restaurants or parks in the area the open house was in. Scripts for Buyers’ Agents Buyers’ agents need to craft and perfect their buyer presentations and buyer packets. Agents need to walk potential clients through the value they would receive as clients so they understand what they’re paying for. “Are you up to date on the NAR settlement going forward? All buyers will need to sign an exclusive agreement with an agent in order to even see a home or submit an offer.” – Don’t assume they know what’s going on with the NAR settlement. Following an objection: “This agreement formalizes our relationship so that I can get started working for you. The cool thing is that it can be canceled at any time, although nobody has canceled an agreement with me before. This agreement outlines my fiduciary responsibilities to you and is a symbol of our commitment to work together, similar to giving your spouse a wedding ring.” If buyers ask you to lower your commission: “No, this fee actually covers all the services we just talked about. And most of the work happens after we get the contract. I don't get paid if you don't get the home.” How to Prospect for Listings Connect with your sphere of influence. Keep up with people consistently and maintain your relationships so people think of you when someone they know needs to list their home. Use mailers in your area. These need to be consistent so that people get used to seeing your name. Make sure you’re including information about local events so people are excited to read them. Social media is a great strategy. Make videos that offer value to sellers and buyers - helping them sell their homes quickly, get higher offers, etc. “Stick to just three prospecting techniques. If you’re spreading yourself too thin, you’re not going to get as many buyers or sellers.” – Angela Leach “It really is just practicing your buyer consultations as you would your listing consultation, because you don’t want to go in and practice on those buyers.” – Angela Leach Resources Angela Leach on Instagram Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Change can be hard, but it’s coming. In this episode of Realestatable, Ashlee and Tiffany discuss the NAR settlement and what it means for the real estate industry. They’re here to help you understand what’s to come and get some perspective on what will stay the same. Remember: there’s no time like the present to improve your skills as an agent… no matter what’s happening in the industry! What Do We Know? Commissions are, as always, negotiable! While the media makes it seem like commissions are a thing of the past, they are still a part of the process. The cooperating commission will no longer be allowed on the MLS. Sellers no longer have to pay buyers’ agents from their commissions, but they still can – and doing so may give them a competitive advantage! For Buyers’ Agents Buyers Representation Agreements are going to be required. This is common practice in many places, but this will be new for some agents! Buyers’ agents must perfect buyer consults – even though the paperwork is standard practice, it feels awkward and salesy. We have to learn to make it a comfortable part of the process. Some of this information can seem overwhelming for first-time buyers and families for whom homeownership feels out of reach. Help your buyers understand the nuances of the NAR settlement. Focus on the Positives! Think of this as your opportunity to find new ways to hone your skills and improve your business. Some agents are changing their model to use a “flat fee,” but this option should only be used by agents in some circumstances – talk to your broker! This is just the beginning of a big change. There may be more changes to come in the future! Prepare to be flexible. “Now, more than ever, we need to be up on our skills.” – Tiffany Klusacek “The time of agents being door-openers is absolutely over.” – Ashlee Jankovich Resources Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Have you ever read the NAR Home Buyer & Seller profiles? Reading a bunch of stats isn’t everyone’s idea of a good time. Luckily, Realestatable is here to sift through the numbers and bring you all the key takeaways you need to know! In this episode of Realestatable, our hosts Tiffany and Ashlee walk you through this amazing resource to help you learn from the past year by hearing what your average agent experienced. If you want to check out the report for yourself, check out the Resources section below! Homebuyer Insights The typical homebuyer's household income now averages $107,000. First-time homebuyers made up 32% of all buyers, with the distance moved from the last home decreasing significantly.  Seller Statistics The typical seller was 60 years old and had varied reasons for selling. 39% of sellers traded up to a larger home, while 33% purchased a smaller home.  Market Trends Existing homes are gaining traction with buyers due to more options and opportunities for updates. Detached single-family homes remain the most popular at 79%, highlighting the importance of neighborhood quality and community features.  The Role of The Agent Real estate agents are seen as valuable information sources, with 90% of buyers finding their agent very useful. Relationships and referrals continue to be crucial, with 43% of buyers using agents referred by friends or relatives. Only 13% of clients are returning to the same agent they’ve used before - make sure you’re keeping up with your relationship-building game.  Reflecting on Professional Practices When you’re creating online listings, don’t forget to put as much information as you can out there for potential buyers to see. Great pictures are also a MUST. Many of the stats shared in this episode would make great social media content! Don’t forget to tag us @realestatable!  Resources Check out the NAR Home Buyers and Sellers Report! Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

AI is an enhancement, not a replacement. In this episode, our hosts Tiffany and Ashlee interview Nobu Hata on all things AI in real estate. From realtor to NAR director to Association CEO, Nobu is now the Director of Association and Industry Affairs for Zillow Group, bringing tactical tips, tricks, and advice to help real estate business owners succeed and thrive in the age of AI. Learn how to harness the power of AI to save you time and help your clients make better decisions.   Nobu’s Real Estate Journey Nobu has always been tech-savvy and started “using his power for good” at a very young age. He has worked in real estate tech for many years and has ALSO been a very successful seller. How AI is Being Used in Real Estate  Agents use AI to write things to save themselves time, which is good. But it needs to be edited significantly - ChatGPT isn’t going to fact-check itself! When the ChatGPT plug-in is added to your Chrome browser, it offers digestible summaries of search results. People are using this to help them make decisions and find new agents! Get familiar with this system by using the Chrome plug-in yourself. Both buyers and sellers have more information than ever when it comes to microregions and neighborhoods they may want to land in. That is a big concern for them, so use AI to stay up-to-date on all the sub-regions in your area to personalize your client approach.  Changes Coming in the Next Few Years The Copilot app is already available for download. As the tech improves, we will see agents using it to create their PowerPoints and update their CRMs - the sky is the limit. Immersive applications will help buyers make better decisions by allowing them to do virtual walkthroughs and tracking what types of homes they gravitate towards. The best tech won’t be easily clocked - we’ll see it enhance the apps and programs we already use. “If you're not going out there and talking about the nuanced micro-markets within your mass market that you help buy and people buy and sell in, you're doing this game wrong.” – Nobu Hata “You can't understate how much AI right now is saving people time, it's keeping them safe, but also, it's helping them make better decisions.” – Nobu Hata Resources Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Attention new agents (or agents who haven’t worked with a buyer in a while)! In this episode of Realestatable, Tiffany and Ashlee break down the buying process into simple steps that you can follow. They also offer helpful tips on making the process as smooth as possible for everyone involved, from offer to acceptance! What Should You Do First? Check how many days the house has been on the market. Look at the history of the property. Is this the first time the house has been listed? Build rapport with the listing agent. If you take the time to connect with them and show them you’re a committed agent, they’ll want to work with you. Take the time to sit down with your client and work on creating the offer with them. Explain as much as you can!  After the Initial Excitement Don’t rush. When putting an offer together, take your time and do your homework before committing to your offer. Set clear expectations with your clients. You know how busy your schedule is, but your client may not. Let them know (kindly) how long it’ll take to put an offer together. Talk to the lender to talk about the payment amounts and discuss whether closing costs are your buyer’s responsibility.  What if Your Buyer REALLY wants the House You have to be the reality check. Show your clients comparable properties with similar floor plans and look at how much those properties are selling for.  If they desperately want the house but they’re asking for a lot of updates or the house is a little bit out of their budget, help them understand that they’ll have to give somewhere! If you’ve built a good working relationship with the listing agent (and the lender), that will at least help you get the most information possible.  “Gather the data to have a smoother transaction. You won’t regret it.” – Ashlee Jankovich “You have got to be sitting in the seat of collaborative, cooperative spirit.” – Tiffany Klusacek Resources Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

We are so excited to bring you this interview with experienced agent/coach Cate Waggonner-Lee! In this episode, Tiffany and Ashlee ask Cate all about hosting client seminars that engage and educate your community? Whether you’re a seasoned realtor looking for tips or you’ve never hosted a seminar before, you’re sure to hear practical tips you can use. Cate’s Journey in Real Estate She started in real estate straight out of college - none of the traditional fields appealed to her, and real estate checked all of her boxes. After working with a mid-sized brokerage for 12 years, she and her now husband opened and ran a company together. Cate loves to work with and mentor a team. Her business partnered with a national brand, so she gets to work with a team, and she is also working as a coach! Hosting a Seminar Figure out who your audience is. Are they going to be interested in coming in to hear what you have to say? Or would they rather look for their information on YouTube? Choose your seminar topics based on your region. Be specific and narrow your niche so your audience connects with the subject. Find a place to host it. Cate suggests choosing a coffee shop near an apartment complex - then advertise at the coffee shop AND the apartment complex! Avoid hosting at your real estate office - it’s too stressful. Making a Connection With Your Audience It’s okay to find a venue with a busier atmosphere. Coffee shops can be a little more busy, but can also create a vibe where people feel relaxed. Rather than aiming for a 50-person audience, it’s better to host 5-10 people. Then you can talk to people directly and they’re more likely to ask questions! Getting the Word Out Advertise at your venue of choice and other nearby places to target people who are already “in the neighborhood”. Start advertising three weeks in advance. Any earlier and people will see it and forget about it. Use different methods! Flyers, posters, and online advertising can all help catch people’s attention. Definitely go beyond just social media. Try partnering with someone else in the industry (who isn’t another agent). They can share the event with their network and share marketing costs! If You’re Worried About Speaking in Front of People Remember that you know more than they do. You don’t have to be the most knowledgeable person in the industry - just more knowledgeable than your audience! Have an “elevator pitch” rehearsed and ready for when people ask you a question you don’t know the answer to. “We’re not looking to host 50 people. My goal would be to host somewhere between 5 to 10 so that I have an opportunity to build relationships and answer direct questions.” – Cate Waggonner-Lee “Preparation is huge. Sit at home and present to your kids, present to your dog, it doesn’t matter! Just practice, practice, practice.” – Cate Waggonner-Lee Resources  Find Cate on socials @Rubicon.Realtor! Instagram Facebook LinkedIn Check out Cate’s website, www.rubiconrealtor.com Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Advice and opinions are not the same thing. Yes, your clients are coming to you to help them make an important life decision, but that doesn’t mean your personal opinion is always welcome. In today’s episode of Realestatable, Tiffany and Ashlee talk about that fine line between offering advice and dumping your feelings onto your clients. Listen in to hear their practical tips for adding nuance to delicate conversations in the world of real estate! Working With Buyers Focus on your buyers’ opinions more than your own. While you’re touring homes with them, note what is important to them and voice those opinions back to them. If your clients are interested in a property that you think might be in the wrong neighborhood for what they’re looking for, encourage them to drive by it before scheduling a tour. When you can see the red flags on a property but your buyer can’t (and they have their hearts set on it), talk them through their emotions and help set up a deal that protects them. With sight-unseen contracts, try giving your clients a full video tour of the house before sharing your experience. When you do describe the house, use all five senses. Be detailed! Working With Sellers Remember that your sellers might take your comments personally. Be tactful in how you encourage them to stage their home. Ashlee recommends telling sellers to pare their belongings down as much as possible - when you feel like your house is empty, you’re 90% ready to list. Tiffany reminds us that “new houses sell best” - the closer a house looks to not being lived in, the better a stranger feels walking into it. If Your Clients Ask You About Other Agents… Yes, you may have an opinion about an agent you’re dealing with. But if your client asks you, it’s always best to stick to facts (and not your opinions). Remember, you’re there to make things happen for your client. If you know an agent will bring certain challenges, prepare for those so they don’t slow the deal down. Avoid gossip at all costs. If emotions run high for you as you navigate a difficult deal, do not share your frustrations with your clients. Just give them the facts they need to know. “I always just think about, if I was in my buyer’s position, what would I want pointed out?” – Ashlee Jankovich “Every time I’ve worked with an agent that has been insane on the other side, my client knows minimal.” – Tiffany Klusacek Resources National Association of Realtors - https://www.nar.realtor/ Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

You’ve probably set your goals for this year. What are you doing to make sure you reach them? In this episode, Tiffany and Ashlee show you how to step into 2024 with the mindset, focus, and consistency to help you reach your dreams. They also break down specific things you can do to make the most of your leads. Set the tone now to make this your best year yet! Setting Goals The distance between you and your goals comes down to Mindset, Focus, and Consistency! Once you develop your goals for the year, put them where you can see them daily, which helps you stay consistent. Break your goals down into smaller bites. When you split a goal up into small, achievable pieces, you get to celebrate your successes along the way. Find accountability partners who won’t let you get away with things!  Don’t Let Leads Slip By If you spend any time scrolling on social media, devote just 15 minutes of that time to checking your emails and texts and responding to them.  Even if you haven’t contacted someone in a while, use the new year as an excuse! It doesn’t have to be salesy - just say hi and offer your help. Remember, it’s okay to ask for business. Ask past clients or people you know for referrals. Don’t forget to update your CRM with who you have contacted and where they are at. Keep finding those missing links.  Staying Focused Tiffany is going to implement non-negotiable time-blocking. Time-blocking helps Tiffany break down her days and weeks into productive time. Ashlee is data-driven, so having numbers to look at motivates her. Staying motivated and competitive helps her push herself. “This year is going to be big on monetizing the leads you already have.” – Ashlee Jankovich “If you need to be prospecting more to have more business opportunities, it has to be a weekly focus for you.” – Tiffany Klusacek Resources Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Whether you’re an experienced agent looking to fine-tune your process or you’re a brand new agent about to start your first year, we’re here to help you start your year off right. In this episode of Realestatable, Tiffany and Ashlee are kicking 2024 off with many great tips to help you and your business thrive.  Research the job and figure out how to meet those requirements. Even if you’re already licensed, consider everything that goes into being a realtor and recommit yourself to the work and the industry.Consider joining a team. Whether you’re a new or experienced agent, a team that shares your values can provide accountability and support.Consider working as some type of assistant. This can be an opportunity to gain experience and hone in on what you really love about the job.Ask yourself: are you excited about the job or truly committed to it? There’s a lot more to it than showing houses.Be ready to play the long game. You can only do quality work if you’re willing to put in 100%.Know your story. Why should your clients choose you over your competitors? You need to know for your own confidence!Track and measure everything. Know where your business comes from to find your focus and niche.Know your market. When you have a sense of what is happening in your market, you give your clients confidence in their decisions.Have a go-to answer for “How’s the market?” You’re going to get asked this question a lot. Collaborate with other agents for the most complete information.Build and organize your database. Ensure the information is up-to-date - getting organized will save you time and help you track data.Choose who and how you’re going to market to people. Determine what materials you need so the people you connect with become clients.Learn to get comfortable on video. Even if you’ve never really made videos, you can always start. Get on social media. Look at the content you enjoy and create content that reflects what you like.Practice your scripts. Even if specific scripts don’t work for you, know your general talking points and get comfortable with them.Make your phone calls. A call will go a long way with clients, and if most of your clients are text-only, practice on your friends!Figure out how to implement all of these things. If you’re struggling with this, talk to experienced agents to get ideas.Master your presentation skills. It’s not just about how you present yourself - you need to understand how people see you AND how you make them feel.Be a sponge to ensure you’re doing your best for your clients.  This is a great career for lifelong learners. Have accountability in how you run your business. Whether you ask another agent to help you or you work with a team, don’t miss out on this crucial piece of the puzzle. “Ask yourself: Are you just interested in this career path, or are you committed?” - Ashlee Jankovich “The more you’re talking about real estate, the quicker you’re going to get better at this.” - Tiffany Klusacek Resources Keeping Current Matters Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Credits Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

In this episode of Realestatable, Ashlee and Tiffany get to sit down with Jimmy Burgess to talk about how successful agents are handling changes in the real estate market. Don’t just plan to survive challenging times - learn how to thrive in them. As Jimmy says, “Somebody’s going to have their best year ever. Why not you?”  Jimmy’s Journey Both his parents were real estate agents throughout his teenage years - Jimmy was not initially interested in becoming an agent! Eventually, after attending university, he went home to help his mom grow her real estate business. Despite the ups and downs, Jimmy is grateful for his experience in the industry. What Obstacles Do Agents Face? It's hard to get back into gear as a marketer and negotiator after a really easy market (as it was during the COVID-19 market). Mindset makes a huge difference here. Newer agents haven’t had to do much to put themselves or their properties out there in the past few years, so they must gain that experience. The people who are willing to get up and do the work are going to be successful. Tips for New Agents Have an attitude of service. If you’re focused on making a quick buck, you’re not going to make it. Work with an experienced agent. They may not have time to mentor you, but try to shadow them and learn by watching/listening. Stay in a learning mindset. Keep improving yourself by surrounding yourself with people who are a step ahead of you. Top Tips for Agents for 2024 Unsolicited video CMAs: This is the best way to add value. Record your screen and yourself so they get to know you as the expert in their area. Put Together a Plan for Expired Listings: Contact homeowners after their listings expire to offer your services. Use multiple methods to connect with them and build trust. Host Open Houses: Make connections in the neighborhood by hosting open houses and inviting the neighbors. Don’t forget to follow up! “Somebody’s going to have their best year ever. Why not you?” – Jimmy Burgess “Hard work that is focused on service to others is undefeated. It never loses.” – Jimmy Burgess Resources Follow Jimmy Burgess on Instagram @jimmyburgess.ceo If you want to hear more insights from Jimmy, listen to The Real Estate Sales Podcast on Apple, Spotify, or wherever you download podcasts! Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Credits Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Don’t let your clients (or yourself) give in to fear! In this episode of Realestatable, Tiffany and Ashlee discuss how the media's fearmongering permeates the real estate industry and what you can do about it. It’s time to get informed and get ready to educate others! Simple Communication BUILDS Trust Your clients might be new to the world of real estate and need to understand more of the terminology. Teach them the basics so they can be informed buyers. Buying a new home can be scary! Your clients may be going through a lot of emotions, so be patient with them and arm them with facts. Be real. Give them information without ulterior motives. Even if this isn’t the right time (for them) to buy, they’ll remember YOU and how you helped them. Overcoming Client Fears We can’t control what others say, whether that be the media, other agents, etc. We can combat misinformation with facts. Take the time to sit down with them or get on a phone call to talk about their concerns. Make sure you know your stuff!  What Should We Be Doing? Stay educated. You KNOW you need updated information as an agent; just don’t forget to share it with others! As agents, we are responsible for getting the message out. Use your platforms to offer education to your social media audience. Don’t be afraid to use data. Numbers can be a little daunting (or divisive), but as a professional, you can help unpack those numbers to help regular people understand what they mean. “If we are easy to understand… we are easy to follow.” - Tiffany Klusacek “When I’m talking with buyers and sellers, I’m presenting the facts.” - Ashlee Jankovich Resources https://www.keepingcurrentmatters.com/ https://www.nar.realtor/ https://answerthepublic.com/ Are you struggling to come up with a marketing plan for 2024? If you’re looking for ways to stay top-of-mind with your clients, we are going to be hosting our first-ever LIVE Marketing Master Class on December 5th at 12:00PM Central Time (live on Zoom). REGISTER TODAY at realestatable.com/marketingmasterclass! Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Credits Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

In the fast-paced and competitive world of real estate, being productive is essential for your success. In this episode of Realestatable, Tiffany and Ashlee hook you up with ideas to help you get things DONE! From smart organization tips to prioritization strategies, listen in to explore game-changing hacks to help you get motivated to work through that endless to-do list! Getting Started Look at your to-do list and start with items you know you’ll be successful at. Feeling like you’ve made some progress can help you get motivated to keep going. Think about why you’re doing the tasks you’re doing. Think about the impacts of your actions to get the ball rolling. Prioritize! You know you have deadlines - use that to break your to-do list down into tasks that need to get done each day. Minimize Distractions Whether you’re working in the office, at home, or on the go, figure out where it’s easiest to focus. It’s so easy to get lost in your phone! Complete tasks - don’t respond to every notification as it comes in - finish one job at a time. If you love to check off boxes to show your progress, make lists to keep you on track.  Dress for Success It’s not just about looking good - it’s about how it makes you feel. When you get ready for work, you’ll feel more professional. When you look good, you’ll feel confident making your social media posts. Use Apps and Technology to Help You! Google Calendar and Calendly are your friends! Use them to help you and others visualize your availability. Use ChatGPT to help draft emails, social media posts, and more! This can help you get your brain moving.  “Think about what slows you down. How can we get around that? There are so many different things in technology that can help you get around those slow-downs.” – Tiffany Klusacek “Have an accountability partner… Whether that’s a coach or a mentor or just putting it out in the universe… put it out there, because people will hold you accountable if you want them to.” – Ashlee Jankovich Resources Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

There’s no time like the present to start tracking and measuring the things you do to boost your business! In this episode of Realestatable, Tiffany and Ashlee dive into the topic of maximizing results in the real estate industry. Listen in to hear their favorite ways to keep their business healthy! Tracking Keep track of what you’re trying, how long you’re trying it for, and the impacts.                                                 In your CRM (or a spreadsheet), make a note of how your clients found you. Be honest with yourself - you are your only competition, and if you’re not hitting your quotas, the only person you’re hurting is you. What Do We Measure? How many people are being added to your CRM per week - aim for 5 new adds. How many real estate conversations you’re having per week - aim for 30 conversations. Ashlee tracks how much she posts on social media. Tiffany recommends doing 2-3 things on social media that actually create engagement per week.  What Else Are We Doing to Drive Progress? Asking for reviews: Even if you’re just getting started in the business, ask people you work with or people you know for character reviews. Continuing education: Go above and beyond the minimum requirements and be proactive. Updated door-knocking: While you may not want to walk down the street and talk to every neighbor, you can set up events and campaigns to get your name out there. Updated cold-calling: Use programs like RedX to help you out, and check out our episode with Q Burdette! “I think one of the mistakes that we make is the amount of time that we spend in a certain direction. So, like, how long are you spending tracking items before deciding, okay, is this or is this not working for you?” – Tiffany Klusacek “Make sure you try [your new strategy] out long enough to determine if it works or not. So don't try 3 hours of cold calling this week and oh, I didn't get anything from it.” - Ashlee Jankovich Resources The 4 Disciplines of Executions (4DX) Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

It’s a great time to get your buyer into a new construction home! Check out this episode to hear why. On today’s episode of Realestatable, Ashlee and Tiffany discuss the ins and outs of new construction. Learn how to properly prepare yourself for the unique challenges (and benefits) of helping your clients get into a brand-new home. Flexibility is Key New construction comes with a unique set of challenges, especially in the current market. Your client’s wishes and their limitations may be in conflict, so dig into their wants and needs from the get-go. Work with other agents and contractors to understand the timelines of new construction (these timelines can fluctuate!). Help your clients understand that every property is different. Set them up for success by encouraging them to be flexible. Checking On the Property If your buyer is from out of town, you should definitely swing by the property to give them updates (and there’s no harm in doing this if your buyer is in town as well). Even if it looks like progress isn’t being made, the gears can still be turning! Work with the listing agent to find out what’s getting done. Make sure you and your buyers are aware of the limitations in the contract that define how often you can go check on the property. Putting Together a Contract Before you get started, scrub through a blank version of the contract. If you don’t understand something, work with your broker or a more experienced agent. Be on the lookout for things that work in the buyers’ favor rather than your client. Be strong. Always act as a go-between when your buyers start looking at a contract. Advise them to seek as much help as they need to help them make their decision. Working With a Builder Tiffany gained experience working with a builder by asking for a chance. If you’re interested in the opportunity, it can’t hurt to ask. You can learn a lot by working for a builder, but it’s important to keep in mind that building is a high-pressure environment.  “I love how you said, ‘Every process is different, every transaction is different,’ because I feel like that phrase, as a realtor, is your best friend. If you don’t know the answer, that gives you your buffer of being able to find out.” – Ashlee Jankovich “I am spending way more money on professional photography all day long, 100% of the time. I don’t care until you’re completely broke and dead in the grave. It’s professional photography. I am not using cell phone photography for anything except social media.” – Tiffany Klusacek Resources Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

It’s not all bad… but it’s not all great either! If you know, you know. In this episode, Tiffany and Ashlee are here to talk about all of the things that SUCK about being an agent and how to overcome some of those issues (or hopefully just make them suck a little less). Listen in for the relatability, stay for the solutions!  Being Available 24/7 There’s a lot of pressure to be present for clients all the time. Your schedule depends on other people’s availability, so it’s easy to bulldoze your own boundaries. If you have a family or other obligations, it’s hard to make time for YOU! Self-care and rest end up getting totally forgotten. To combat this, Ashlee sets up expectations with her clients. She lets them know when she’s available and when she isn’t.  Clients That Don’t Listen/Deals That Fall Apart As an expert, you come in with a lot of knowledge and have advice to offer. When your clients don’t accept your advice, you’re not set up for success! Look for the root of the issue your client has with your advice. Emotions always play a role in these big decisions. Bring in experts to help you solve client problems.  Being Commission-Based Bringing money in can be really inconsistent. Even when you don’t have income, you’re still going to have expenses AND you have to pay taxes! Tiffany recommends going into the industry preparing to make NOTHING the first year.  Business can be really busy or not busy at all. If you’re not busy, spend time educating yourself, practicing your craft, and investing in systems. Bad Houses that Fail Inspections Be prepared for big emotions when your client is looking at a house that fails an inspection! Frustration, fear, etc. are common things for them (and you) to feel. Do your inspections early enough that you and your clients have time to process the information and make decisions after the initial emotions pass. Tiffany recommends a 24-hour waiting period. Work with your home inspector to figure out next steps. They can tell you whether the things they discover are worth panicking over.   “You can do everything in your power to make something have a certain outcome, and sometimes you’re not the only one that is controlling that outcome.” – Tiffany Klusacek “Having a solution will help delete the ‘suck’.” – Ashlee Jankovich Resources Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

In this episode of Realestatable, Tiffany and Ashlee interview Amanda Albrecht, the amazing human behind @sellingthesuburbs on Instagram (159k followers) and TikTok (219k followers). Listen in for specific tips on setting up your routine, choosing what to post, and changing your mindset from consumer to creator. If you like what you hear, see the Resources section below for links to her current courses (and an offer code for $25 off)! Amanda’s Background  Her mom was an agent throughout her childhood, so Amanda grew up in the industry. She has always loved the hustle. As soon as she was able, Amanda got her real estate license and she teamed up with her mom. Eventually, they started their own brokerage together! Strategy: Don’t Post About Work! When she first started, she only posted real estate until she realized people don’t like to be sold to. She now posts how-tos, DIYs, recipes - basically just things she’s interested in. People follow her for these things and later realize she’s a realtor. Social media is a long game. The seeds you plant today might not bear fruit until next year. Trust the process.  Fitting Social Media Into Your Life Give up on endlessly scrolling social media – you have to transition into being a content creator instead of a consumer.  Spend your time creating your content and connecting with people who are connecting with you. Batch your content so that you can release it over time. If your content is timeless, you can re-release the same (or similar) content year after year. “People don’t want to be sold to. They want to be shown how to do something and then they want to be able to determine and make that decision for themselves.” – Amanda Albrecht  “It’s ingrained in you, that other realtors are your competition. I really decided to look at it from a different standpoint. Instead of being competitive, I want to collaborate with all of you. I would love to help all of you out. And, what I’m doing, if it works for me, I hope it works for you, too.” – Amanda Albrecht Resources Take a look at Amanda’s AWESOME (and affordable) courses HERE (and take an additional $25 off the Social Real Estate course, use code: “GRACE25”) Follow Amanda on Instagram @sellingthesuburbs Check out Amanda’s TikTok @sellingthesuburbs For some longer form content, check out Amanda’s YouTube Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast/videos Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Who doesn’t want to make some passive income? Mailbox money can be easy to make, but only if you do it right. In today’s episode of Realestatable, Ashlee and Tiffany talk about the value you can gain from building a robust referral network. Learn how to make meaningful connections with other agents, create a system that boosts your SOI, and support your clients as they continue their homeownership journey. Attend National/Regional Conferences Don’t be afraid to branch out. Even if you go to a conference with a group of people you know, focus on networking with people from all over the country. Make lasting connections. Bring your business cards and connect with people on social media to maintain relationships. Following up is crucial! Set up a system for yourself so your new contacts remember you and you remember them. Check Out Local Events Some agents only want to work in a small region. Get to know people whose radius doesn’t overlap with yours. At smaller events, you’re more likely to really get to know people and have working relationships in the long term. Making Passive Income Don’t be afraid to reach out to your previous clients. You never know who is getting ready to sell! When you forward previous clients to another agent, set that agent up for success by telling them what that client loved about you. Vet the agent you’re planning to refer clients to. Stalk their social media to see how committed they are to real estate! “When you think about it, mailbox money is easy money. It is so easy for the return to be worth it.” – Tiffany Klusacek "I’ve had one time where I did not pick the best referral person for my client and it still haunts me.” – Ashlee Jankovich Resources Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast/videos Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Letting go of control can be hard, but if you want to grow your business, you need to learn to delegate. In this episode of Realestatable, Tiffany and Ashlee talk about the joys and challenges of working with an assistant and a TC. If you’re trapped under a mountain of paperwork or you’re spending your days sticking labels on envelopes, you’re not out there prospecting of building connections with clients – now is the time to ask for help! When to Hire a TC or Assistant Tiffany hired an assistant when she started working with a team that was looking up to her as a leader. For accountability’s sake, she needed to make sure she was getting everything done. Don’t wait until you’re deep in the weeds! Hire an assistant or TC when you have time to set things up and plan. If you’re being reactive in your business, you won’t have as much time to work closely with them or collaborate. Tiffany recommends getting an assistant or TC if you’re closing 1+ deal per month (but some agents prefer to have one before hitting that point). Keeping Things Organized Tiffany and Ashlee use Trello to communicate with their assistant. That way, it’s easy to keep track of what tasks need to be done and everyone can see where they’re at. The team employs a TC with a real estate license. They will often include her in group chats with the clients to help keep information about the paperwork straight. Unlicensed Assistant vs. Transaction Coordinator: What Do You Need? Unlicensed assistants can spend time dropping off or picking up items that you need, like popbys, cleaning kits, etc.  Assistants can also check on vacant properties and help with final checks before getting photos done. If you want to learn more about real estate photography, check out our episode with one of our favorite photographers at Cultivated Co. Transaction coordinators help with organizing, completing, and double-checking paperwork. Licensed TCs can legally do more than unlicensed ones – check NAR to find out what needs to be completed by a licensed agent in your state. “Don’t feel like, ‘Okay, I’m an irreplaceable part of this. The value is only there if…’ The value is there if it’s getting done. It doesn’t matter if it’s you.” – Tiffany Klusacek “I wanted a hand in everything on my business. I wanted to do the paperwork. I wanted to make sure it was done. I slowly started using [our TC]. I slowly was like, ‘Hey, can you send out this paper or this document? Can you email about this inspection? Things like that, where I just kind of slowly let go.” – Ashlee Jankovich Resources Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast/videos Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

If you have hang-ups about social media marketing, you’re not alone! In this episode of Realestatable, Tiffany and Ashlee have brought in social media marketing guru Chelsea Peitz to teach you how to create connections with the humans on the other side of the screen. Your ideal clients are out there – let them get to know you!  Chelsea’s Background Before becoming a social media specialist, Chelsea was a real estate agent passionate about learning and educating others. Her “superpower” is to break down big topics and make them easy to understand and remember – and she wants to give the knowledge away! She loved being a realtor, but after 2008 she became a marketing director supporting other realtors. Where to Start: Squash Your Fears It’s totally normal to feel scared, distrustful or discouraged when it comes to making social media posts. Self-awareness can help you move past those negative emotions. Know what makes you unique and share that. Niche down! Knowing and understanding your ideal client’s fears, wants, and pains can help you with content creation. Converting Views to Clients The best way to get engagement is to give it. It’s not about posting any certain thing – you have to reach out and engage with the type of people you want to connect with. Getting views, going viral, or having followers isn’t the endgame, but these are things we can measure. People might be connecting with you and never telling you. It’s just like sending out postcards! You wouldn’t send one postcard and then be disappointed when you don’t get 20 listings! Keep it up!  Playing the Long Game Make content that brings you joy. Whether that’s Instagram Stories, TikToks, carousel posts, or podcast episodes. If you don’t like making it, you’re eventually going to give up. Be careful about making content that will suck up a lot of your time! Even though it can be fun to get lost in the details, it has to be functional. Not fancy! “A lot people will say… ‘You need to know who you’re talking to, who your ideal audience is.’ and that is true, AND, what’s really important is understanding how your audience feels.” – Chelsea Peitz “For some reason, we get onto social media and we forget that we’re humans. And we’re doing a whole bunch of stuff on social media we would be absolutely horrified, embarrassed if we did in person… You just have to ask yourself, ‘What would I do in real life?’” – Chelsea Peitz Resources Get to know Chelsea on Instagram: @chelsea.peitz Chelsea offers social media coaching for corporations and agents. To connect with her, book her as a public speaker, or sign up for her newsletter, check out her website: https://www.chelseapeitz.com/ Pick up Chelsea’s book “What to Post.” on Amazon! Tiffany and Ashlee both recommend it! Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template. Connect with us on Social Media: Be sure you connect with Tiffany and Ashlee on social media. Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast/videos   Show Credits: Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.