AI is an enhancement, not a replacement. In this episode, our hosts Tiffany and Ashlee interview Nobu Hata on all things AI in real estate. From realtor to NAR director to Association CEO, Nobu is now the Director of Association and Industry Affairs for Zillow Group, bringing tactical tips, tricks, and advice to help real estate business owners succeed and thrive in the age of AI. Learn how to harness the power of AI to save you time and help your clients make better decisions.

Nobu’s Real Estate Journey

• Nobu has always been tech-savvy and started “using his power for good” at a very young age.

• He has worked in real estate tech for many years and has ALSO been a very successful seller.

How AI is Being Used in Real Estate

• Agents use AI to write things to save themselves time, which is good. But it needs to be edited significantly - ChatGPT isn’t going to fact-check itself!

• When the ChatGPT plug-in is added to your Chrome browser, it offers digestible summaries of search results. People are using this to help them make decisions and find new agents! Get familiar with this system by using the Chrome plug-in yourself.

• Both buyers and sellers have more information than ever when it comes to microregions and neighborhoods they may want to land in. That is a big concern for them, so use AI to stay up-to-date on all the sub-regions in your area to personalize your client approach.

Changes Coming in the Next Few Years

• The Copilot app is already available for download. As the tech improves, we will see agents using it to create their PowerPoints and update their CRMs - the sky is the limit.

• Immersive applications will help buyers make better decisions by allowing them to do virtual walkthroughs and tracking what types of homes they gravitate towards.

• The best tech won’t be easily clocked - we’ll see it enhance the apps and programs we already use.

“If you're not going out there and talking about the nuanced micro-markets within your mass market that you help buy and people buy and sell in, you're doing this game wrong.” – Nobu Hata

“You can't understate how much AI right now is saving people time, it's keeping them safe, but also, it's helping them make better decisions.” – Nobu Hata

Resources

Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.

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Show Credits:

Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.