Cultivating Connections: Chelsea Peitz on Navigating Social Media with Heart
If you have hang-ups about social media marketing, you’re not alone! In this episode of Realestatable, Tiffany and Ashlee have brought in social media marketing guru Chelsea Peitz to teach you how to create connections with the humans on the other side of the screen. Your ideal clients are out there – let them get to know you!
Chelsea’s Background
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Before becoming a social media specialist, Chelsea was a real estate agent passionate about learning and educating others.
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Her “superpower” is to break down big topics and make them easy to understand and remember – and she wants to give the knowledge away!
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She loved being a realtor, but after 2008 she became a marketing director supporting other realtors.
Where to Start: Squash Your Fears
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It’s totally normal to feel scared, distrustful or discouraged when it comes to making social media posts.
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Self-awareness can help you move past those negative emotions. Know what makes you unique and share that.
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Niche down! Knowing and understanding your ideal client’s fears, wants, and pains can help you with content creation.
Converting Views to Clients
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The best way to get engagement is to give it. It’s not about posting any certain thing – you have to reach out and engage with the type of people you want to connect with.
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Getting views, going viral, or having followers isn’t the endgame, but these are things we can measure. People might be connecting with you and never telling you.
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It’s just like sending out postcards! You wouldn’t send one postcard and then be disappointed when you don’t get 20 listings! Keep it up!
Playing the Long Game
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Make content that brings you joy. Whether that’s Instagram Stories, TikToks, carousel posts, or podcast episodes. If you don’t like making it, you’re eventually going to give up.
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Be careful about making content that will suck up a lot of your time! Even though it can be fun to get lost in the details, it has to be functional. Not fancy!
“A lot people will say… ‘You need to know who you’re talking to, who your ideal audience is.’ and that is true, AND, what’s really important is understanding how your audience feels.” – Chelsea Peitz
“For some reason, we get onto social media and we forget that we’re humans. And we’re doing a whole bunch of stuff on social media we would be absolutely horrified, embarrassed if we did in person… You just have to ask yourself, ‘What would I do in real life?’” – Chelsea Peitz
Resources
Get to know Chelsea on Instagram: @chelsea.peitz
Chelsea offers social media coaching for corporations and agents. To connect with her, book her as a public speaker, or sign up for her newsletter, check out her website: https://www.chelseapeitz.com/
Pick up Chelsea’s book “What to Post.” on Amazon! Tiffany and Ashlee both recommend it!
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
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