Do you need help with your real estate strategy? In this episode of Realestatable, hosts Tiffany and Ashlee share effective marketing strategies to boost your real estate business. Tune in to learn how to attract more clients and list more properties.

Open House Invitations

• Tiffany and Ashlee discuss unique approaches to make your open houses stand out.
• They suggest creating engaging marketing materials to attract clients. Consider using door hook cards and flyers as open house invitations.
• The hosts also share that agents should offer QR codes at open houses to gather visitor information. This will allow you to personalize follow-up communications effortlessly and potentially seal the deal.

Social Media and Real Estate Marketing

• You must use Instagram and Facebook more than just to post real estate reels. Of course, you must still create them, but there are two other critical tasks you must do on social media. Find out how they’ll boost your real estate strategy.
• Also, Ashlee shares expert tips on creating effective reels to increase reach and engagement.

Circle Prospecting and Postcard Strategies

• Hear the benefits of circle prospecting and why it is more effective than traditional postcard advertising. Tiffany and Ashlee recommend focusing on sold properties to highlight changes in home values and providing portfolio reviews.
• The hosts also outline a postcard series strategy that keeps the community updated with "just listed," "under contract," "just sold," and "need more inventory" stages, integrating QR codes for better engagement.

Engagement Over Advertising: Building Relationships

• Ashlee and Tiffany share the importance of genuine engagement over mere advertising.
• Don’t just leave marketing materials at the front doors; be sure to engage in conversations.
• They suggest targeting about 20 houses around the listed property to foster relationships and reinforce your presence in the neighborhood.

"We can use social media to educate and provide valuable information, not just promote listings. It's about content that educates and attracts clients."- Tiffany Klusacek.

"Including testimonials from satisfied clients in our circle prospecting letters can greatly boost our credibility and build trust within the neighborhood." - Ashlee Jankovich.

Resources

Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.

Connect with us on Social Media:

Be sure you connect with Tiffany and Ashlee on social media.

1. Intagram - https://www.instagram.com/realestatable/
2. TikTok - https://www.tiktok.com/@realestatable?lang=en
3. YouTube - https://www.youtube.com/@Realestatablepodcast

Show Credits:

Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.