150. Michael Byrne - From Deep Sleep to Bright Mornings: The BIA Smart Sleep Mask
Do you struggle to sleep soundly and wake up energized? Meet the Bía Smart Sleep Mask! Today, Leigh Ann is speaking with Michael Byrne, co-founder of Bía, to discuss the extensive research and engineering behind the product. The mask features unique technologies including neurofeedback, neural music, and a sunrise alarm, aiming to help users fall asleep faster, stay asleep, and wake up feeling refreshed. With features like 100% blackout design, contactless sensors, and customizable sound experiences, the Bía Smart Sleep Mask is presented as a revolutionary step in sleep technology. Michael talks about what inspired the Bía, the personal and business challenges of bringing such a product to market, and so much more.
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