Bill and Scott Nelson, the CEO of FastWave Medical and Medsider, discussed the complexities of balancing shareholder value and the interests of their physician customers and patients in the medical technology industry.  They also shared their insights on the role of a CEO in a startup, the importance of emotional strength and mindfulness in decision-making, and the challenges and opportunities of using social media in their professional context. Lastly, they highlighted the importance of innovation, risk-taking, and focusing on solving patient needs, and shared their thoughts on what they wished they had learned earlier in their careers.