Summary:Joel Erway discusses his customer acquisition strategies, specifically focusing on running paid workshops. He explains how he transitioned from webinars to workshops and the benefits of this approach. Joel emphasizes the importance of variety in engaging audiences and the value of paid customers. He also shares insights on pre-selling and the challenges of overthinking in the sales process. In this conversation, Joel Erway discusses his paid workshop model and the importance of community building. He explains how he uses workshops to engage his audience and upsell them to higher ticket programs. Joel also shares his approach to simplifying processes and reducing stress in his business. He emphasizes the limitations of market size and the challenges of scaling low ticket offers. Finally, he highlights the significance of understanding market size for successful advertising.Takeaways:Paid workshops can be an effective customer acquisition strategyVariety is important in engaging audiences and keeping their interestPaid customers are more committed and likely to convertPre-selling on the confirmation page can increase conversions Paid workshops can be an effective way to engage your audience and build a community.Using a core methodology for workshops allows for upselling to higher ticket programs.Simplifying processes and reducing stress can lead to a more efficient and enjoyable business.Understanding market size is crucial for successful advertising and scaling.Chapters:00:00 Introduction and Background01:00 Customer Acquisition Strategies03:35 Paid Workshops and Ascension Models07:34 Benefits of Paid Workshops09:46 Running Ads and Workshop Attendance12:02 Transitioning from Free Webinars to Paid Workshops13:19 Goals and Offers in Webinars15:19 Different Offers for Different Audiences19:53 Transitioning to a Lifestyle Business21:08 Offering a Backend Sprint22:41 Pre-Selling on the Confirmation Page24:24 Avoiding Overthinking and Scaring Yourself25:09 Duration and Format of Workshops25:34 Paid Workshops and Community Building26:16 The Workshop Model and Higher Ticket Programs27:15 Using Core Methodology for Workshops and Upselling28:32 Simplifying the Workshop Process and Engaging the Audience29:47 Streamlining Processes and Reducing Stress30:38 The Limitations of Market Size and Scaling32:09 The Challenges of Scaling Low Ticket Offers34:46 Self-Liquidation and Average Order Value37:44 Tracking Software and Market Size39:26 The Importance of Market Size and Advertising45:07 Understanding Market Size and Advertising Budget47:04 The Importance of a Large Market for Advertising48:19 The Power Offer Workshop and Brand Building Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

Summary:Chad Kodary and Ron Douglas discuss the power of webinars for lead generation and sales. They explore the different approaches to webinars, including using them to engage with an audience and build trust. Ron shares success stories and highlights the long-term value of building lists through webinars. They also discuss the challenges of running cold webinars and the importance of optimizing show up rates. Ron reveals a secret strategy of using coupon codes to increase engagement and drive sales. In this conversation, Ron Douglas discusses the value of webinars and evergreen webinars, emphasizing the importance of interacting with attendees and learning from their insights. He also shares strategies for building and monetizing an email list, including the use of replay sequences and deadlines. Ron highlights the benefits of cross promotions and coaching as additional revenue streams. He emphasizes the value of an email list and the need to target specific audiences. Ron also discusses the process of co-hosting webinars and affiliate endorsements, as well as the logistics of running webinars on your own platform. The conversation concludes with information about WebinarCon and how to get in touch with Ron.Takeaways:Webinars are a powerful tool for lead generation and sales, allowing businesses to engage with their audience and build trust.There are different approaches to webinars, including using them as a front-end or middle-of-the-funnel strategy, selling webinars as a product, or using them for cross-promotions.Building lists and establishing long-term relationships with leads is a key benefit of webinars, even if immediate profitability is not achieved.Running cold webinars can be challenging, and optimizing show up rates is crucial for success. Using coupon codes can increase engagement and drive sales. Webinars and evergreen webinars can be valuable tools for generating leads and profitably scaling a business.Building and monetizing an email list is crucial for long-term success, and frequent, consistent emails can help keep the list engaged.Replay sequences and deadlines can be effective in driving conversions and sales.Cross promotions and coaching can provide additional revenue streams and opportunities for collaboration.Chapters:00:00 Introduction and Overview01:01 WebinarCon: An Educational Seminar Company03:10 Roles and Responsibilities in the Company03:23 Personal Experience with Webinars05:55 Trends in the Webinar Space07:21 The Power of Webinars for Audience Engagement08:14 Different Approaches to Webinars10:09 Success Stories and Record Sales11:06 Using Webinars in Unique Ways13:44 Challenges with Cold Webinars15:05 Building Lists and Long-Term Value16:12 Automated Webinars and Lead Costs22:51 Using Coupon Codes to Increase Engagement23:49 The Value of Webinars and Evergreen Webinars24:46 Building and Monetizing an Email List27:00 Email Frequency and Content28:16 Replay Sequences and Deadlines29:01 Monetizing the List with Coaching and Cross Promotions29:39 The Value of an Email List30:13 Targeting Specific Audiences30:41 Engaging and Monetizing the List31:13 Different Lists for Different Audiences31:48 Creating and Using Pre-Written Emails32:18 Affiliate Programs and Cross Promotions36:13 Getting a Large Audience for Webinars37:22 Co-Hosting Webinars and Affiliate Endorsements40:08 Running Webinars on Your Own Platform43:00 WebinarCon and Contact Information Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

Summary:Ashton Shanks, co-founder of Bad Marketing, discusses the merger with Four Media and the reasons behind it. The name 'Bad Marketing' stands for bold and disruptive, and it was chosen to create a memorable brand. The company has over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London. They work with a range of clients, from small local businesses to larger brands like ClickFunnels. The media buying team is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. They manage campaigns daily and make data-driven decisions. The conversation covers topics such as changes in optimization, employee breakdown and sales team, marketing strategies for SaaS companies, challenges as a marketing strategy, improving challenge show up rates, simplifying challenge structure, future goals for Bad Marketing, company growth and funding, and performance-based pricing.Takeaways:Bad Marketing is a high-level marketing company that works with a range of clients, from small businesses to larger brands.The merger with Four Media was driven by the complementary strengths of the two companies and the desire to create a larger, more impactful agency.The name 'Bad Marketing' was chosen to be bold and disruptive, and it represents the company's commitment to excellence.The company has a team of over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London.The media buying team at Bad Marketing is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. Optimization now takes longer to see results.Having a sales team can improve collaboration and communication.Challenges can be an effective marketing strategy for building community.Simplifying challenge structure and focusing on engagement can improve show up rates.Setting clear goals and providing templates can enhance challenge effectiveness.Bad Marketing aims to reach the hundred million dollar mark and focuses on growth and acquisitions.Performance-based pricing can align incentives and drive results.Chapters:00:00 Introduction and Background02:19 Partnership with Four Media05:05 Reasons for the Merger07:01 The Name 'Bad Marketing'09:31 Team and Offices11:54 Number of Clients12:46 Working with Big Brands14:44 Video and Creative Services15:26 Cross-Channel Advertising16:09 Qualifications for Media Buyers18:27 Cross-Platform Media Buyers19:29 Frequency of Account Management20:52 Changes in Optimization22:14 Employee Breakdown and Sales Team23:01 Sales Team Collaboration24:10 Marketing Strategies for SaaS Companies25:07 Challenges as a Marketing Strategy26:00 Challenges and Show Up Rates27:01 Improving Challenge Show Up Rates28:23 Simplifying Challenge Structure29:13 Challenge Curriculum and Homework31:08 Controlled and Precise Challenge Structure33:19 Future Goals for Bad Marketing36:49 Company Growth and Funding38:52 Performance-Based Pricing40:28 Contact Information Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

Summary:Dennis Yu discusses the importance of being Googleable and the various ways businesses can show up on Google. He shares his perspective on SEO, stating that it is a scam and that the focus should be on showing Google and the community that you actually do what you say you do. He emphasizes the importance of trust and credibility in building a brand and explains how AI tools can be used to enhance video creation and editing. He also discusses the potential issues and challenges that AI may bring in terms of trust and authenticity. In this conversation, Chad Kodary and Dennis Yu discuss the role of AI in marketing and business. They touch on topics such as the rise and fall of AI tools like Jasper, the rapid pace of AI development, the competition in the AI space, and the importance of serving customers better. They also discuss the future of Google and AI, the potential impact of generative AI, and the use of voice AI in marketing. The conversation emphasizes the value of trust, human experience, and practical tools in marketing, and highlights the importance of leveraging authority and providing real business results.Takeaways:The key to being Googleable is to show Google and the community that you actually do what you say you do.AI tools can be used to enhance video creation and editing, but they should be used to amplify real experiences and achievements.Trust and credibility are crucial in building a brand, and AI tools can help in creating proof and evidence of expertise.While AI tools have the potential to revolutionize marketing and SEO, it is important to use them ethically and focus on providing value to the audience. AI tools are evolving rapidly, and it can be challenging to keep up with the pace of development.Competition in the AI space is fierce, but the key to success is serving customers better.Inbound marketing, based on trust and human connection, is more effective than outbound marketing.AI should be seen as a tool to enhance efficiency and effectiveness, rather than a hype-driven trend.Chapters:00:00 Introduction and Background00:42 Different Ways to Show Up on Google01:36 SEO vs. Google's Search Engine Engineer Perspective03:27 Overcoming Fear of Social Media for Business Owners04:56 Using Social Media to Build Trust and Credibility06:25 Creating Content Once and Repurposing It08:06 Focus on Local Businesses09:42 AI Tools and Video Creation10:49 The Future of AI in Video Creation12:03 The Value of AI Tools in Video Editing13:33 The Importance of Trust and Real Experience16:06 AI as a Multiplier for Success18:52 AI Tools and the Future of Marketing21:56 The Role of AI in Marketing and SEO23:09 Google's Perspective on AI Tools23:50 The Rise and Fall of Jasper24:18 The Evolution of AI Tools25:11 The Rapid Pace of AI Development25:50 Competition in the AI Space26:02 The Role of AI in Competing with Competitors26:30 The Importance of Serving Customers Better27:00 The Future of Google and AI27:29 The Potential Impact of Generative AI28:00 The Role of Trust in Business28:38 The Use of Voice AI29:05 Regulations and Voice AI29:15 Using Voice AI for Inbound Marketing29:26 The Importance of Trust in Inbound Marketing30:10 Using Voice to Verify Authenticity30:44 The Value of Inbound Marketing31:12 The Potential of AI in Inbound Marketing31:28 The Role of Context in AI Applications32:19 The Use of AI for Outbound Marketing32:46 The Potential of AI for Inbound Marketing33:04 The Importance of Human Experience in Marketing33:13 The Value of Old-Fashioned Values in Marketing34:11 The Importance of Trust in Marketing34:32 The Role of AI as a Tool35:11 The Hype around AI36:10 The Value of Real Business Results37:08 Leveraging Trust and Authority in Marketing38:20 Using Inbound Marketing to Drive Business39:17 The Value of Personal Branding and Human Connection40:20 The Role of AI as a Tool, Not a Hype40:59 The Evolution of Tools and Technology41:35 The Magic of Technology42:10 The Efficiency of AI Tools43:16 The Value of Practical Tools44:07 The Power of Boomerang for Gmail45:07 The Importance of Organization and Efficiency46:02 The Role of Trust and Value in Business46:50 Closing Remarks and Contact Information Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

Summary:Jason Wojo discusses the effectiveness of low ticket offers and self-liquidating funnels. He explains how selling low ticket items can lead to higher quality leads and increased show rates for high ticket offers. Wojo also shares insights on running challenge funnels and the importance of getting participants to pay for the challenge. He provides a breakdown of his own funnel, including the order bumps, upsells, and average order value. Additionally, he discusses the benefits of hosting free events and the potential for high conversions and revenue. In this conversation, Jason Wojo discusses his strategy of running free events and using high-ticket upsells to generate revenue. He shares insights into the process of booking event spaces, running ads, and qualifying attendees. Jason also explains his pitch and upsell strategies, including the use of bonuses and guarantees. He discusses the importance of qualifying clients and the types of businesses he works with. Additionally, he talks about his advertising budget and return on investment. The conversation concludes with a discussion on monetizing content on TikTok and Instagram.Takeaways:Low ticket offers can be effective in generating higher quality leads and increasing show rates for high ticket offers.Running challenge funnels can be a successful strategy, but participants should be required to pay for the challenge to improve show rates and value perception.Order bumps and upsells can significantly increase average order value and revenue.Hosting free events can be a powerful marketing strategy, leading to high conversions and revenue. Running free events with high-ticket upsells can be a profitable strategy.Qualifying attendees and focusing on high-ticket clients can lead to better results.Using bonuses and guarantees can increase conversions and sales.Tracking advertising campaigns and optimizing for ROI is crucial for success.Creating controversial and engaging content can help build a following on social media.Chapters:00:00 Introduction and Background01:02 Low Ticket Offers and Self-Liquidating Funnels04:00 Upsells and Order Bumps05:42 Return on Ad Spend and Funnel Performance06:29 Targeting Real Business Owners07:22 Targeting Marketing Agencies08:14 Running a Challenge Funnel09:38 Challenges and Show Up Rates13:02 Improving Challenge Funnel Results14:23 Challenges with Agency Market16:21 Funnel Breakdown19:01 Booking Calls and Qualifying Leads20:02 Scaling Ads and Adding Setters22:30 Event Strategy and Outcome25:03 The Power of Free Events25:29 Smaller Paid Events26:00 Running Free Events and High-Ticket Upsells27:21 Running Events in Different Cities28:17 Managing Event Registrations and No-Shows28:45 Event Space and Upsell Packages29:11 Qualifying Attendees and Sales Process30:03 Pitching and Bonuses31:27 Recording Ads at a Mansion32:30 Handling ROI Guarantees35:45 Advertising Budget and Return on Investment36:25 Using HighLevel for Tracking Ads38:25 Favorite Cars and Exotic Vehicles41:25 Scaling Wojo Media and Focus on Events42:24 Monetizing Content on TikTok and Instagram Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

Summary:Chad Kodary interviews Roger Yelvington, the founder of ad launch, a software company. Roger shares his entrepreneurial journey, from owning brick-and-mortar gyms to transitioning into the digital agency space. He discusses the challenges and opportunities he encountered along the way, including his experience with Alex Hermosy's gym launch secrets. Roger then explains the inspiration behind ad launch and its focus on providing a simple and effective platform for agencies to run ads. He also discusses his plans for the future, including potential funding and product development. In this conversation, Chad Kodary interviews Roger Yelvington about his software company, AdLaunch. They discuss the importance of focusing on capturing leads and converting them, as well as the value of specialization and solving specific problems. They also talk about AdLaunch's plans to expand to Google integration and their use of sprint cycles and story points for development. Roger shares insights on managing large tickets and iterations, and expresses his excitement for new features and releases. They discuss the importance of serving agencies and providing solutions, and the need to listen and iterate to meet the audience's needs. The conversation ends with Roger sharing his contact information for those interested in learning more about AdLaunch.Takeaways:Roger Yelvington transitioned from owning brick-and-mortar gyms to the digital agency space before founding ad launch.Ad launch aims to provide a simple and effective platform for agencies to run ads, with a focus on local businesses.Roger plans to continue refining ad launch based on user feedback and is considering funding to accelerate growth.The key to success in the agency space is not just sales, but also retention and providing a valuable service to clients. Focus on capturing leads and converting them to sales.Specialize in solving specific problems rather than trying to do everything.Use sprint cycles and story points for efficient development.Manage large tickets and iterate on the roadmap.Stay excited about new features and releases.Serve agencies by providing solutions that meet their specific needs.Listen to the audience and iterate to improve the software.Contact Roger Yelvington on Facebook for more information about AdLaunch.Chapters:00:00 Introduction and Background03:00 Transition to Digital Agency08:00 Transition to Software Development17:00 Beta Launch of AdLaunch25:00 Considerations for Funding32:00 Future Plans and Roadmap35:50 Focus on Capturing Leads and Converting Them38:18 Specialization and Solving Specific Problems40:08 Expanding to Google Integration41:21 Sprint Cycles and Story Points42:24 Managing Large Tickets and Iterations43:41 Excitement for New Features and Releases45:28 Serving Agencies and Providing Solutions46:27 Listening and Iterating to Serve the Audience49:05 Inspiration and Contact Information Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

Summary:Tyler Narducci, a marketing agency coach, discusses his business and services, including lead generation, sales, and fulfillment. He emphasizes the importance of focusing on results rather than services when creating ad copy and targeting niche audiences on platforms like Facebook. Tyler also explains the process of booking calls and the role of his in-house closers in closing deals. He highlights the need for clear communication with clients about KPIs and offers different payment options for his coaching program. Tyler's team provides white label fulfillment services to clients, ensuring a comprehensive solution for their marketing needs. Tyler Narducci discusses his white label fulfillment services and how his company provides coaching to clients. He explains the process of onboarding clients and the communication channels used. Tyler also shares that his company has transitioned from using white label fulfillment partners to in-house fulfillment. He discusses the advertising strategy for his coaching program, primarily using Facebook and Instagram ads. Tyler emphasizes the importance of long-term follow-up and nurturing leads in the sales pipeline. He also shares insights on increasing show up rates for calls and the benefits of same-day bookings.Takeaways:Focus on results rather than services when creating ad copy and targeting niche audiences.Booked calls can cost around $30 on average, depending on the industry and offer.Conversion rates for scheduled appointments can range from 10% to 20%.Offer different payment options and financing to accommodate clients' budgets.White-label fulfillment services can provide a comprehensive solution for clients' marketing needs.Chapters:00:00 Introduction and Background01:02 Tyler's Business and Services02:18 Transition to Deep Done-for-You Services03:22 Clients at Different Stages04:29 Common Challenges for Agencies05:26 Scaling Challenges and Myth of Just Doing More06:20 Different Stages of Business Require Different Systems06:50 Qualifying as an Established Agency08:07 Targeting and Lead Generation09:32 Lead Generation Strategies: Paid Ads and LinkedIn11:10 Facebook Ads and Lead Forms12:28 Ad Copy and Targeting15:07 Confirmation Page and Conversion Rates16:19 Booking Calls and Confirmation Page17:38 Targeting Niche Audiences on Facebook18:42 Ad Copy and Messaging19:41 Focusing on Results, Not Services20:53 Ad Spend and Financing Options22:01 Importance of Running Ads23:23 Pricing and Payment Options25:10 Lead Generation and Scheduling Rates26:07 Sales Team and Closing Deals28:10 Handling Different Offers and Downselling29:11 In-House Closers and Training30:16 Conversion Rates and Average Ticket Prices32:42 Expectations for Client Acquisition33:57 Different Packages and Offers34:35 White Label Fulfillment35:01 White Label Fulfillment36:06 In-House Fulfillment37:07 Working with Non-Agency Clients38:31 Number of New Members Onboarded39:38 Advertising Strategy41:21 Advertising Platforms42:22 YouTube Advertising43:08 Cost per Acquisition44:00 Ad Spend45:17 Sales Funnel46:04 Long-Term Pipeline48:21 Show Up Rate for Calls49:29 Increasing Show Up Rate52:57 Same Day Bookings56:42 Automated Sales Process Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

Summary:Chad Kodary interviews Franco Urbaez, a business coach and software creator. They discuss Franco's background, his transition from agency owner to business coach, and the team structure of his business. They also talk about his client acquisition strategy and the development of his software. Franco shares his experience with using funding companies to offer payment options to his clients. They discuss the importance of qualifying prospects and setting the right expectations. Overall, the conversation highlights Franco's journey and the key aspects of his business. Franco Urbaez discusses the qualifying process for the Limitless Mastermind and the importance of the war room session in creating a game plan for financial success. He shares the qualifying questions and disqualifiers used to determine if potential clients are a good fit for the program. Franco explains the DM strategy and lead generation methods used to book coaching calls, as well as the structure of the coaching program and the role of coaches in the community. He also discusses the core prospecting method taught in the program and the importance of building a world-class business.Takeaways:Franco Urbaez transitioned from being an agency owner to a business coach and software creator.He uses a client acquisition strategy primarily focused on organic Facebook marketing.Franco offers a software called Pepper, which automates DMs and lead flow for marketing agencies and business coaches.He uses funding companies to provide payment options for his coaching program, allowing clients to pay in installments.Qualifying prospects and setting the right expectations are crucial for a successful coaching program. The war room session is a crucial step in creating a game plan for financial success in the Limitless Mastermind program.Qualifying questions and disqualifiers are used to determine if potential clients are a good fit for the program.DM strategy and lead generation methods are used to book coaching calls, with a focus on the perfect messenger framework.The coaching program includes weekly coaching calls, community support, and access to a content portal.Building a world-class business involves focusing on client acquisition systems and leveraging the expertise of coaches and team members.Chapters:00:00 Introduction and Background01:11 Transition to Business Coaching02:02 Team Structure and Roles03:20 Client Acquisition Strategy04:18 Software Development and Features05:01 Transition from Agency to Software Creator06:00 Impact of COVID-19 on Business07:31 Challenges with Churn and Client Acquisition09:05 Upselling from Software to Coaching Program10:07 Using Funding Companies for Payment Options16:13 Changing Payment Plan Structure19:05 Qualifying Prospects for Coaching Program24:21 Success Rate with Funding Options30:31 Qualifying Questions for Prospects31:39 Qualifying Leads for the Limitless Mastermind32:31 The War Room Session33:45 Qualifying Questions for Investment35:00 DM Strategy and Lead Generation36:05 The Perfect Messenger Framework37:35 Coaching Calls and Community39:36 Building a Limitless Business41:25 Coaching Program Structure42:30 Prospecting Methods48:18 Compensation for Coaches51:22 Facebook Group vs. Slack Community54:39 Core Prospecting Method57:17 Teaching Different Prospecting Methods59:05 Building a World-Class Restaurant Analogy01:00:14 Fulfillment and DashClicks01:00:41 Best Way to Reach Franco Urbaez Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

Summary:Danny Vega, the founder of Chattix, discusses his journey from running a digital marketing agency to starting an SEO SaaS company. He explains how AI is revolutionizing the SEO industry and how Chattix automates SEO processes using AI. Danny also addresses concerns about AI-driven content and discusses the future of SEO and Chatix. He shares his plans for user growth and marketing strategies, as well as the potential expansion of the Chatix community. The conversation concludes with a discussion about the simplicity and marketing behind School, a platform for online communities. The conversation covers challenges with multiple platforms, scaling and automating fulfillment, optimizing ads with AI, focusing on core offerings, and the importance of automation in SEO.Takeaways:Using multiple platforms for different aspects of a business can lead to fragmentation and communication issues.Scaling and automating fulfillment is a key focus for businesses to streamline operations and improve efficiency.AI can be used to optimize ads and provide insights into competitors' strategies.Focusing on core offerings and going deeper rather than wider can lead to better customer support and scalability.Automation plays a crucial role in SEO, allowing for the elimination of manual tasks and the potential for fully automated SEO processes.Chapters:00:00 Introduction and Background01:00 Running an Agency and Acquiring Clients03:05 Introducing Chattix: An SEO SaaS Company04:46 Transition from Agency to Software Company08:05 The Rise of AI in the Industry12:05 Automating SEO with AI13:55 Addressing Concerns about AI-Driven Content16:36 Fixing and Deploying SEO with AI20:00 Keyword Clustering and Content Creation22:25 The Future of Chatix and SEO28:18 User Growth and Marketing Strategy29:52 Expanding the Reach of Chatix31:32 The School Community and Future Plans33:06 The Simplicity and Marketing of School34:03 Challenges with Multiple Platforms35:20 Scaling and Automating Fulfillment36:00 Optimizing Ads with AI37:31 Focusing on Core Offerings38:20 The Importance of Automation in SEO39:19 Conclusion and Contact Information Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

Summary:In this conversation, Rob Quinn discusses his hyper focus on the sales agency, the importance of building a strong brand, and the strategies for closing high-ticket sales. He emphasizes the significance of community building and tracking and analyzing data to improve sales team performance. The conversation also covers lead to conversion metrics and the preparation required for successful sales calls. In this conversation, Robb Quinn shares insights on qualifying leads and the importance of finance, desire, and urgency in the sales process. He also discusses key metrics for sales reps and the structure of a sales team. Additionally, he explains the use of videos to confirm appointments and the follow-up process for no-show appointments.Takeaways:👉 Hyper focus on the main goal of your business to achieve growth and success.👉 Building a strong brand presence is crucial for trust and credibility.👉 Price your products or services based on market demand and profit margins.Community building and engagement are essential for brand awareness and customer trust. Qualifying questions should focus on finance, desire, and urgency.👉 Tracking key metrics such as calls, connections, offers, and close rates is essential for sales reps.👉 Creating urgency and desire involves quantifying the upside and downside for the prospect.Videos can be used to confirm appointments and provide information about the product or service.Chapters:00:00 Introduction and Overview01:10 Hyper Focus on Sales Agency03:09 Scaling Down the Team05:02 Building a Strong Brand06:29 Product Market Fit and Pricing08:03 Closing High-Ticket Sales09:42 Building Brand Awareness11:35 Community Building15:22 Tracking and Analyzing Data21:09 Lead to Conversion Metrics26:38 Tracking Sales Team Performance29:01 Tracking New and Follow-Up Meetings32:21 Preparing for Sales Calls33:09 Qualifying Leads and Outbound Team35:10 Qualifying Questions: Finance, Desire, and Urgency37:22 Importance of Finance, Desire, and Urgency39:25 Creating Urgency and Desire42:34 Key Metrics for Sales Reps44:28 Tracking Cash Collected and Testimonials47:31 Sales Team Structure and Roles50:26 Adding an MDR for Qualification52:48 Sending a Video to Confirm Appointments53:37 Follow-up for No-Show Appointments56:23 Contact Information Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

SummaryMikael Dia, the CEO of FunnelLytics, shares his journey from being a marketer to a software CEO. He discusses the challenges he faced in transitioning from a marketing agency to a software company and the lessons he learned along the way. Mikael also talks about his experience raising funding and the process involved. He highlights the importance of retention and the impact of COVID-19 on his business. Overall, this conversation provides valuable insights into the world of software entrepreneurship and the strategies for success. In this conversation, Mikael Dia, the founder and CEO of Funnelytics, shares the challenges and lessons he learned while building his business. He discusses transitioning focus, losing a key engineer, stagnation, transitioning the business model, running out of cash, doubts and self-reflection, finding his zone of genius, and building the team too early. Mikael's journey highlights the ups and downs of entrepreneurship and the importance of understanding one's strengths and finding the right team.TakeawaysTransitioning from a marketing agency to a software company comes with its own set of challenges.Raising funding requires a lot of effort and time, and it is important to build a strong network and pitch your idea effectively.The switch from lifetime licenses to monthly recurring revenue can lead to an influx of new customers, but it also requires a focus on retention.The COVID-19 pandemic had a significant impact on businesses, highlighting the importance of adaptability and finding ways to retain customers. Transitioning focus from marketing to product and customers can be beneficial for the business.Losing key team members can lead to stagnation and challenges in finding replacements.Transitioning the business model requires careful consideration of the target market and lead generation strategies.Running out of cash can put pressure on the business and require additional funding.Entrepreneurship can lead to doubts and self-reflection, but it's important to stay focused on the purpose and vision of the product.Understanding one's zone of genius and delegating tasks to others who excel in those areas is crucial for success.Building the team too early can result in inefficiencies and misalignment with the product's development.The journey of building a business is filled with ups and downs, and it's important to embrace the challenges and learn from them.Chapters00:00 Introduction and Background01:31 Transition from Marketer to Software CEO04:11 Launching FunnelLytics and Initial Success09:26 Lessons Learned from the First Year as a Software Company12:34 Transition to a SaaS Model and Challenges18:23 Decision to Seek Funding and the Process25:13 Pitching to Investors and Closing the Seed Round32:19 Switching to Monthly Recurring Revenue and Dealing with Churn36:00 Impact of COVID-19 and the Importance of Retention37:17 Transitioning Focus41:27 Losing Key Engineer and Stagnation44:38 Transitioning Business Model46:53 Running Out of Cash50:47 Doubts and Self-Reflection52:14 Zone of Genius56:09 Building the Team Too Early57:09 Ups and Downs of Business Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

SummaryChad Kodary interviews Kevin Anson, a video ad expert, about his experience working with Russell Brunson, the types of video ads that are effective on Facebook and Instagram, the impact of AI on video production, and his speaking experience at Funnel Hacking Live. Kevin shares insights on creating video ads that resonate with audiences, the importance of authenticity in video content, and the potential of AI in video creation. He also discusses the benefits of speaking at industry events and the impact it can have on business growth. Kevin's goals for 2024 include growing his agency and launching a new version of his video formula course. In this conversation, Chad Kodary and Kevin Anson discuss the importance of simplifying content creation and building more to increase success. Chad shares how he simplified his setup and was able to produce more content in less time. They also talk about the power of creating offers and putting them out into the world. They emphasize the need to take action and not be afraid of failure, as even failed attempts can lead to valuable insights and success.TakeawaysSimplifying the content creation process can lead to increased productivity and efficiency.Focus on the value and content of your videos, rather than the location or setup.Building more and creating offers is key to increasing success.Don't be afraid to take action and put your offers out into the world, even if they don't always work.Chapters00:00 Introduction and Background03:03 Creating Effective Video Ads11:03 The Impact of AI on Video Production18:56 Speaking at Funnel Hacking Live28:46 Goals for 202438:51 Simplifying Content Creation42:31 Building More and Creating Offers Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

Summary:Ross Christifulli discusses his company Consolidata and the role of funnels in marketing strategies. He shares insights on building a successful software company and the importance of creating offers and iterating. The conversation also touches on the trends in the funnel game and the impact of personal controversies. Finally, Ross discusses the future of AI and its potential impact on the market. In this conversation, Chad Kodary and Ross Christifulli discuss various topics related to AI-generated videos, product market fit, platform improvements, and scaling white label fulfillment. They also touch on the importance of UI and the potential of opening up the API to developers. Overall, the conversation highlights the ongoing development and growth of DashClicks as a platform.Takeaways:Building a successful software company requires finding product-market fit and creating offers that resonate with customers.Iterating on offers and continuously improving the product is essential for growth and success.Trends in the funnel game are constantly evolving, and it's important to stay updated and adapt to new technologies and strategies.Personal controversies can have an impact on a company's reputation and customer perception.The future of AI holds great potential, but it's important to consider the limitations and ensure that AI technologies are used ethically and effectively. - AI-generated videos have the potential to be a powerful marketing tool, but they are still in the early stages of development.DashClicks is shifting its focus from offer market fit to product market fit, prioritizing platform improvements and key features.The company aims to go deeper into the features they have already built, rather than expanding with subpar offerings.DashClicks is also scaling its white label fulfillment services and considering opening up its API to developers.Chapters:00:00 - Introduction and Background01:37 - Overview of Consolidata03:26 - Roles in the Company05:12 - Factors for Success in Building a Software Company08:45 - Creating Offers and Iterating11:18 - Lessons from ClickFunnels and Funnel Building16:36 - Trends in the Funnel Game23:34 - The Impact of Personal Controversies28:04 - The Future of AI and Trends39:46 - Creating AI-generated Videos41:15 - Shift from Offer Market Fit to Product Market Fit42:33 - Improving the Platform43:54 - Focusing on Key Features44:05 - Scaling White Label Fulfillment45:15 - Opening API to Developers46:18 - The Importance of UI47:01 - Conclusion Podcast created by DashClicks.Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.