Joel Erway - The New Workshop Model

May 14 2024 • 51 mins

Summary:

Joel Erway discusses his customer acquisition strategies, specifically focusing on running paid workshops. He explains how he transitioned from webinars to workshops and the benefits of this approach. Joel emphasizes the importance of variety in engaging audiences and the value of paid customers. He also shares insights on pre-selling and the challenges of overthinking in the sales process. In this conversation, Joel Erway discusses his paid workshop model and the importance of community building. He explains how he uses workshops to engage his audience and upsell them to higher ticket programs. Joel also shares his approach to simplifying processes and reducing stress in his business. He emphasizes the limitations of market size and the challenges of scaling low ticket offers. Finally, he highlights the significance of understanding market size for successful advertising.

Takeaways:

Paid workshops can be an effective customer acquisition strategy
Variety is important in engaging audiences and keeping their interest
Paid customers are more committed and likely to convert
Pre-selling on the confirmation page can increase conversions Paid workshops can be an effective way to engage your audience and build a community.
Using a core methodology for workshops allows for upselling to higher ticket programs.
Simplifying processes and reducing stress can lead to a more efficient and enjoyable business.
Understanding market size is crucial for successful advertising and scaling.

Chapters:

00:00 Introduction and Background
01:00 Customer Acquisition Strategies
03:35 Paid Workshops and Ascension Models
07:34 Benefits of Paid Workshops
09:46 Running Ads and Workshop Attendance
12:02 Transitioning from Free Webinars to Paid Workshops
13:19 Goals and Offers in Webinars
15:19 Different Offers for Different Audiences
19:53 Transitioning to a Lifestyle Business
21:08 Offering a Backend Sprint
22:41 Pre-Selling on the Confirmation Page
24:24 Avoiding Overthinking and Scaring Yourself
25:09 Duration and Format of Workshops
25:34 Paid Workshops and Community Building
26:16 The Workshop Model and Higher Ticket Programs
27:15 Using Core Methodology for Workshops and Upselling
28:32 Simplifying the Workshop Process and Engaging the Audience
29:47 Streamlining Processes and Reducing Stress
30:38 The Limitations of Market Size and Scaling
32:09 The Challenges of Scaling Low Ticket Offers
34:46 Self-Liquidation and Average Order Value
37:44 Tracking Software and Market Size
39:26 The Importance of Market Size and Advertising
45:07 Understanding Market Size and Advertising Budget
47:04 The Importance of a Large Market for Advertising
48:19 The Power Offer Workshop and Brand Building