Episode #159: Jim McMahon -- Founder/Owner Mutant, Pure Vita Labs, & Fit Foods Ltd.

Supplement Engineer Podcast

Jul 7 2022 • 1 hr 19 mins

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In this episode of the Supplement Engineer Podcast, longtime industry veteran and brand owner Jim McMahon joins the show.

Jim is the founder & owner of Fit Foods Ltd., Pure Vita Labs (PVL), Whey Gourmet, and MUTANT.

Show Notes

Topics discussed during our conversation include:

  • Jim's origin story
  • Jim's first supplement ever OAT (ornithine, arginine, and tryptophan)
  • Flavor layer technology
  • Origins of Mutant Mass
  • Manufacturing supplements in Canada
  • Thoughts on mandatory product testing
  • Jim's approach to vetting athletes for sponsorship
  • Shawn Ray's signing with Mutant
  • and MORE
Before You Go...

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