Politics, social media and public relations all quietly play a crucial role in EMS. When it comes to cultivating your public image, if you’re not at the table, you are on the menu.

Rob Lawrence has decades of experience in civilian and military EMS and currently serves as director of strategic implementation at Pro EMS and Prodigy EMS, as well as executive director of the California Ambulance Association. In the newest “Live from Expo” episode recorded at EMS World Expo 2022 in Orlando, Lawrence shares his wisdom on publicity and promotion with host Mike McCabe.