Ethicist Dr Julie Crews takes an investigative look through the magnifying glass to examine new trends in cancer entrepreneurship where patients who are either still in recovery themselves or who claim they have beaten the odds without medical evidence, are influencing the treatment choices of millions of other cancer patients around the globe. Another group of patients influencing choices are those who have had adequate medical treatment for their cancer, but then champion their ‘cure’ to the use of dietary regimens, alternative medicine, meditation and other healing forms. Authentic hope is a powerful ally, but false hope as a recent article published in the West Australian suggests, provides More Hype than Hope. Dr Crews contributed to that media piece. If asked about buying a product in a store – do we accept being lied to about its efficacy? In cancer the stakes are high-do we want lies or truth? The search for truth in healing stories is imperative for patients whose lives really depend upon it. Learn more at www.gracegawlermedia.com