EMS providers often think about the acute care medicine component of their career. Although this is incredibly important, have you ever stopped to think about what is actually happening from an interpersonal perspective? By providing high quality, evidence supported patient care, we are providing a service to our communities and our patients which we ultimately bill and/or receive funding for. Because of this, patients are our customers, and deserve to be treated as such.

As EMS professionals we need to be approaching EMS in a way that is clinically center, but driven by customer service, or as Will Guidara says, "Unreasonable Hospitality."

How would you perform differently if Disney ran your ambulance service?

Stay safe, and do good care!