With a remarkable career spanning over 25 years, Adriane McDermott has held key roles at some of Australia's and the world’s most prominent brands, including NIKE, David Jones, CAMILLA, and Seafolly. Her outstanding contributions led her to be named twice as one of Australia's Top 50 Chief Marketing Officers. She's not only an accomplished marketer but also the CEO/Co-founder of TANICA, an emerging brand putting the good-nature of Australia into the spritz occasion.

Adriane's career path in the world of HR, sales, retail and consumer marketing, allowed her to transition from a successful corporate career to becoming an entrepreneur attracting investment to scale the brand she built up from a strong foundation of consumer insights in wellness and social connection.

Adriane holds an MBA in Marketing from Kellogg Graduate School of Management and a Bachelor of Science in Psychology from Brown University.

Adriane shares invaluable insights and inspiration about her 30 years in Australia building brands and pursuing a lifestyle of balance.

Follow Adriane
https://www.instagram.com/adrianemcd/?hl=en

Follow TANICA
https://www.instagram.com/drinktanica/?hl=en

TANICA Website
https://tanica.com.au/collections/all

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