For today's healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better utilize and understand content to guide them to the care they need?

Listen to Ahava Leibtag, President of Aha Media Group, and host Host Alan Tam as they discuss how and what healthcare content marketers need to think about and measure in their content marketing strategy.

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