How do you personalize marketing messages to make an impact? What can you learn about the future of events by hosting small gatherings in 2020? This week, I am so excited to be joined by the CEO and Founder of S. Marc Management, Shana Prymicz. Shana shares her insights on market segmentation and the opportunity that exists with producing digital-first experiences.  Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How can NFPs drive fundraising without live events? Can you have the same success in a digital first world?  This week, I am so excited to be joined by the Director of Product Management at MobileCause, Guy Assedou. Guy, share his insights on how NFPs are having success driving revenue and fundraising through virtual engagements, and dives deep into the framework he uses to help organizations reduce churn. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do we best connect with our community beyond key pillar events throughout the year? Why are those who are innovative and first to act today, most likely to succeed? This week, I am so excited to be joined by the Co-Founder of Virtual Events Institute, Author, and Event Storyteller Simon Burton. Simon shares his vision of the industry as a whole, and where he would invest his money today (Hint: it is not a platform). Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:03 - Passions surrounding the creative & events industry @3:00 - What are the best frameworks you can ideate challenges through @5:30 - What is Hybrid, and how can our industry develop @7:30 - Your community is your content @11:40 - What are you seeing as a differentiating factor across the industry @14:15 - Where would you invest in the space today @16:00 - Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you create a sustainable business model in a virtual and hybrid events world? This week, I am so excited to be joined by Growth Specialist, and Co-Founder of The Virtual Events Directory and Elevate Mentoring, Max Fellows. Max shares his insights on what he is seeing work across the industry, and how to take a entrepreneurial mindset to the opportunity which hybrid provides. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:03 - The start in the creative/agency world @4:15 - How are certain organizations in the creative industry separating themselves from the pack today @10:04 - How are you engaging your audience @15:20 - Thoughts on 'the napster moment' @22:00 Virtual Events Directory  @27:50 Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

Which KPIs matter the most? This Week, I am so excited to be joined by Marketing and Anylitics Guru, Johan Abadie. Johan shares his insights on why marketing metrics should be directly tied to revenue, as well as way to hyper personalize messaging and avoid siloed teams. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:02 - Background, and demand Gen focuses @1:50 - How the human element of sales, only a small portion of the entire cycle @4:30How to avoid siloed teams @6:20 How to efficiently hyper personalize messaging @9:30 How to track the customer journey from the very first click @13:00 Modern day SEO @15:30 At the end of the day, what really maters in marketing Sponsorships: on for t --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you optimize ROI when attending a trade event or conference? Why is this more challenging at Virtual Events, and how do we put in the necessary effort to be successful. This Week, I am so excited to be joined by a UK based industry expert, fellow ETT Think tank member, and the Founder and Managing Director of Exhibitions Mastery Steve Lloyd. Steve shares his thoughts on how exhibitors can increase their ROI by focusing on the often neglected pre/post portions of the event.  He also touches on his vision for virtual experiences moving forward and as we move into this era of Hybrid how exhibiting companies could potentially see an even greater return. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:44 What is exhibitions mastery @5:40 - Transitioning to virtual & importance of content delivery @7:05 - What is missing today in virtual @1207 - Common mistakes when exhibiting @1600 - Influencer based exhibiting at virtual events (QVC/Twitch) @22:00 - How to get ROI from an exhibit from all stages of the funnel @2630: Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you drive sponsor and exhibitor engagement online? Can you build a business model for virtual only events? This week I am so excited to be joined by Gordon Stake, Managing Partner @ Event Marketing Partners. Gordon shares his insights from first hand managing key virtual experiences, and shares his thoughts on how our industry will evolve as a whole. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:10 - Speaking at Virtual Events & Better Connecting with Audiences @4:00 Taking a More Strategic Approach to Virtual Experiences @7:30 - How to Enhance Exhibitor Reactions & New Ideas to Test @12:30 - Media Company Investment to the Space @15:10 - How will the Industry Evolve @16:50 - Is Content King @20:30 - How to Build a Business Model for Virtual @22:00 Hyper Targeting Audiences @25:00 - Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you use empathy as a leader to become more inclusive? What can you do to amplify your voice?  This week I am so excited to be joined by Courtney Stanley, Keynote Speaker, Event Emcee, & Career Coach @ CS Consulting. Courtney share her insights, and personal experiences on ways to amplify your voice (even in a digital first world) as well as key strategies for successful team building and development within the experiential and events industry.  Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:10 New ways to connect with audiences in a virtual environment @4:20 How do you build the most effective team @9:30 -How do you have your voice heard @15:30 - Why is it important to avoid homogenous groups  @18:30 - Ways to use empathy as a leader to be inclusive @20:40 - Dare to Interrupt Podcast & Keynote Ppeaking @23:15 - Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How does PR play a role in Experiential Marketing? What strategies can you use to best utilize data to drive your marketing efforts? This week I am joined the all around PR expert, by Lindsay Miller, Communication Manager, at Visit Anaheim. Lindsay shares how she utilized PR as a marketing channel not only for Visit Anaheim, but also key events occurring in the city, and some strategies on how she utilizes the data available to drive hyper targeted messaging and content! Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @00:55 -How PR plays a key role with experiential marketing @2:00 -tTp trends in the media markets and social marketing @3:00 -Finding your target market & utilizing the tools available @5:00 Hyper targeting audiences & GBAC @6:40 -Utilizing data to drive marketing @8:20 -Using PR to promote attendee/experiential activations @11:40 -Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

What do early stage entrepreneurs look for at trade events? Why is goal setting so important from an exhibitor or attendee level to find success at ritual events? This week, I am so excited to be joined by serial entrepreneur, and the host of Starting to Know Business Ishu Singh! In this episode Ishu shares his experience attending virtual events, how he as an exhibitor approaches trade events, and some strategies he felt were important for organizers to drive engagement. In addition, please be sure to check out his personal website and check out the starting to know business podcast especially if you are an entrepreneur! https://www.ishusingh.com Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:00 Intro Starting to know Business and R_C_Squared @2:00 innovations within B2B trade events @3:30 - Collision conference, and holding attention @6:15 - What stage do App/Software organizations become involved with trade/conferences @10:30 - Economics of in-person vs. virtual from the exhibitor side @14:30 - Goal setting, and why does an entrepreneur go to trade events @1830 - Experiences attending virtual & where do you find value @24:00 - going the extra mile in virtual to find success --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you assess progress without a defined finish line? What can you do to help your messaging stand out? This week, I am so excited to be joined by an industry colleague Josh Faris. Like myself, Josh is currently on furlough due to the challenges of the COVID-19 global pandemic, but most recently was the Regional Director of Operations & Senior Operations Manager at GES - Global Experience Specialists. Josh shares his approach to developing a personal brand, and putting in the necessary sweat equity required to have your messaging stand out. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @00:45 - Why should I start developing content? @5:50 - Developing a personal brand & finding that finish line. @14:10 creating an audience, and how to be successful @18:30 - Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you scale your team to drive success? Why is it important to avoid homogenous groups when it comes to decision making?  This week we are so excited to be joined by Ashanti Bentil-Dhue, Founder of Diversity Ally, and Managing Director of Event Mind. During our conversation Ashanti shares her framework to help organizations drive diversity as a way to improve overall industry health, and key considerations when targeting international attendees. Did I mention that Love Island is referenced?!?!?! Trust me, a must listen! Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:40 - Homogenous organizations, and ways to best utilize your resources @3:30 - Leveraging diversity for Industry health, and survival, and growth @6:00 - Going beyond ways to evolve, but why does collaboration matter  @8:30 - Connecting with new audiences in an authentic matter virtually @12:45 Hyper curation & marketing hybrid events industry strategies @1545 Love island?!?! @19:30 Diversity Ally @20:15 final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you stand out today amongst all of the content becoming available? Why is consistent messaging across an organization, and having a single source of truth so important? This week we are joined by Heather Physioc, Group Connections Director, Discoverability, at VMLY&R, Marketing Guru and prominent keynote speaker.  Heather shares her framework (The 4 Ds - Discover, Differentiate, Demonstrate, and Defend) to help find your competitive advantage, and optimize its value. In addition, she touches on strategies to manage a global remote workforce, which are very timely!   Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:00 - Shifting keynote messaging from in person to virtual mediums @2:30 - Needing to bring live stage presence to a digital screen @4:45 - How to find your competitive advantage & stand out in the sheer amount of content our audiences have at their fingertips. (4 Ds - Discover, Differentiate, Demonstrate, Defend @9:00 - Porters 5 forces & how to actually implement a strategy through beta testing @12:30 - How to assure consistent messaging across an organization @14:00 - Managing remotely - and the importance of a single source of truth  @16:45 - How can a central source of truth be used to develop efficiency @18:30 - Where to invest your money, and focus on digital experience. @22:25 Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you marry the world of high art, with individual brands to better connect with targeted audiences? Why is immersive arguably more important during virtual engagements to drive attendee satisfaction? This week we are joined by Mason Rothschild, CEO and Founder of Discordian Design, touring artist, and all around creative genius. Mason Shares how he approaches creating truly immersive experiences, and why you should focus so much on authenticity.  **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** Please be sure to subscribe & leave a rating to stay up to date with the top minds in the experiential event industry. Apple or Spotify or Amazon @1:00 - Musical background, touring and going beyond the stage production @2:55 - Immersive experiences & the customer journey @5:00 - how to find the best sponsor for your experience @8:00 - COVID-19 Hits - what now? @10:30 - Storytelling, and brand authenticity @13:40 - Driving business during COVID & refocus intentions @17:15 - Developing an artistic structure within brand @21:00 - creating safe immersive experiences @23:30 - Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How are other regions of the world approaching virtual experiences and engagements? What is V-Commerce, and how has it worked to drive buyer seller relationships in a virtual medium. This week I am very excited to be joined by Paul Woodward, Chairman of Business Strategies Group (BSG), Woodward Advisory and former Managing director of UFI, The Global Association of the Exhibition Industry. Paul shares his insights into a new trend in APAC called V-commerce, and how the marriage of large technology organizations and events, is driving the industry, as well as buyer seller relations. As we are constantly looking for better ways to connect out audience and partners, this is definitely an idea to check out!  **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:00 - Influence Based Virtual Engagements (V-Commerce) @4:30 - Live Streamed Engagements @11:00 - When we see Tech/Media enter the space, what should we take note and adopt? @16:30 - Results of Influencer based live streaming solutions, and where it can grow @18:00 - How this could work in a Hybrid environment @19:45 - Media Investments into Event Space? How investment in our space may become a trend? @25:00 - Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you expand your reach to new target markets? What are those crucial key steps required to help assure success, and set goals/expectations? This week, I am so excited to be joined by Diana Frederiksen, Business Development Manager at Stockholmsmassan.  Diana shares her insights on being tasks with targeting new ICPs (Ideal Customer Profiles), as well as clients/audiences from different parts of the world. As our industry shifts to virtual, it provides us with limitless reach, and Diana's work and experiences will help you ask the appropriate questions, and efficiently reach new customers. **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** 1:10 - Stockholm's shift in strategy 3:07 - How do you service new customers 4:45 - Technical discussion + learning process to target corporate clients 6:15 - How to efficiently assess a new market segment 10:05 Building credibility among new communities 13:05- Finding the best solution for the client first 14:45 - Importance behind selecting new ICPs beyond global trends 18:20 - Stockholm's COVID-19 Plan 20:50 - Final 4 questions Please be sure to subscribe to stay up to date with the top minds in the experiential event industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you recover from lost revenue, and lean on your audience to self assess and better serve them to accelerate through recovery?  Why is it so important to find new ways to connect audiences? This week I am so excited to be joined by, Shari Levitin, keynote speaker, best selling author and all around Sales Guru (CEO of the Levitin Group). Shari shares her insights on how she lead her team through the onset of the global pandemic, and systematically developed a way to work with her closest partners to shift her work virtually, and ultimately better connect with her audience. **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** 1:00 - Shifting Keynote messaging to a virtual medium 3:42 - Finding new ways to connect audiences 6:45 - Facilitation pillars, and tectonic shifts of today 13:45 - how to use Virtual to your advantage 16:45 - Using this time to self-assess, and accelerate through recovery Please be sure to subscribe to stay up to date with the top minds in the experiential event industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

To celebrate this launch of our website www.robert-chain.com, we wanted to share an episode highlighting the best insights from our top 5 episodes (in no order!) from the first quarter. Please be sure to take a listen as a preview to the level of insights you will gain by joining the community, and if you enjoy the podcast, please be sure to subscribe & rate on Apple podcasts. I would like to thank these guests for providing thought provoking content, which have brought new perspectives on our industry work @1:00 – Richard Carreon, Director of Marketing at Refersion, Talks on Enhancing the customer journey & new KPIs in virtual @7:32- Marie Claire-Caldwell, Head of Sales and Marketing at ICC Belfast, Talks why emotional connections are scientifically the most important @12:28 Kyle Smith, Partner at the Bridge group, Shares insights to optimize a sales team, and discusses working remote through the recovery @18:12 Laura Roha, Manager Education Services, provides insights on why transparency is key when having to make challenging decisions. @22:42 Megan Prescott, VP of Conferences and Events @ SIFMA, discusses why advocating for yourself is crucial in experiential marketing. Thank you all for the incredible support, and looking forward to seeing where you all can take this. --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you engage one of the most important communities; front line medical workers during COVID-19? Why should you look at additional marketing channels to reach your audience? This week we are joined by, Shannon Binger,  Senior Manager, Meeting Services at American Thoracic Society, Vice Chair of IAEE's New York Chapter, and National Chair of the IAEE Young Professional Community. Shannon shares her insights on connecting front line workers with timely content through COVID-19, new KPIs and metrics driving her work, and how she is using additional marketing channels to better connect with partners and sponsors. **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** Please be sure to subscribe to stay up to date with the top minds in the experiential event industry.  Twitter: https://twitter.com/R_C_Squared @1:10 - How have you served the IAEE YP community during COVID-19? @2:50 - ATS services front line workers fighting COVID-19, how are you connecting & distributing to this audience? @4:30 - Audience engagement enhancement @6:40 - Using new marketing mediums to develop thought leadership. @9:20 - Connecting with Sponsors/Partners @13:15 - KPIs & Metrics @17:30 - Innovation & Testing with your events @19:30 - What content are you consuming today & how are you staying up to date on industry trends. @21:20 - Final 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support

How do you better engage audiences virtually? Why does personalizing the experience matter so much in virtual events? How do you guarantee return attendees? This week we are joined by, Shanae McFadden, CMP, Senior Manager of Events & E-Learning @CHPA and PCMA 20 in their 20s. In our discussion Shanae shares how she approaches customer engagement through personalization and empathy to enhance their experiences. Please be sure to subscribe to stay up to date with the top minds in the experiential event industry. Interested in continuing the conversation, or would be interested in being featured? Please do not hesitate to reach out to: RCSquared.Community@gmail.com Twitter: https://twitter.com/R_C_Squared  --- Support this podcast: https://podcasters.spotify.com/pod/show/robert-chain/support