Ep. 12 - Why Personalization is key for audience engagement ft. Shanae McFadden, CMP, Senior Manager of Events & E-Learning @CHPA

R_C_Squared

Aug 12 2020 • 16 mins

How do you better engage audiences virtually? Why does personalizing the experience matter so much in virtual events? How do you guarantee return attendees?

This week we are joined by, Shanae McFadden, CMP, Senior Manager of Events & E-Learning @CHPA and PCMA 20 in their 20s. In our discussion Shanae shares how she approaches customer engagement through personalization and empathy to enhance their experiences.

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