How do you optimize ROI when attending a trade event or conference? Why is this more challenging at Virtual Events, and how do we put in the necessary effort to be successful.

This Week, I am so excited to be joined by a UK based industry expert, fellow ETT Think tank member, and the Founder and Managing Director of Exhibitions Mastery Steve Lloyd. Steve shares his thoughts on how exhibitors can increase their ROI by focusing on the often neglected pre/post portions of the event.  He also touches on his vision for virtual experiences moving forward and as we move into this era of Hybrid how exhibiting companies could potentially see an even greater return.

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@1:44 What is exhibitions mastery

@5:40 - Transitioning to virtual & importance of content delivery

@7:05 - What is missing today in virtual

@1207 - Common mistakes when exhibiting

@1600 - Influencer based exhibiting at virtual events (QVC/Twitch)

@22:00 - How to get ROI from an exhibit from all stages of the funnel

@2630: Final 4

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