How does PR play a role in Experiential Marketing? What strategies can you use to best utilize data to drive your marketing efforts?

This week I am joined the all around PR expert, by Lindsay Miller, Communication Manager, at Visit Anaheim. Lindsay shares how she utilized PR as a marketing channel not only for Visit Anaheim, but also key events occurring in the city, and some strategies on how she utilizes the data available to drive hyper targeted messaging and content!

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@00:55 -How PR plays a key role with experiential marketing

@2:00 -tTp trends in the media markets and social marketing

@3:00 -Finding your target market & utilizing the tools available

@5:00 Hyper targeting audiences & GBAC

@6:40 -Utilizing data to drive marketing

@8:20 -Using PR to promote attendee/experiential activations

@11:40 -Final 4

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