How do you stand out today amongst all of the content becoming available? Why is consistent messaging across an organization, and having a single source of truth so important?

This week we are joined by Heather Physioc, Group Connections Director, Discoverability, at VMLY&R, Marketing Guru and prominent keynote speaker.  Heather shares her framework (The 4 Ds - Discover, Differentiate, Demonstrate, and Defend) to help find your competitive advantage, and optimize its value. In addition, she touches on strategies to manage a global remote workforce, which are very timely!

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@1:00 - Shifting keynote messaging from in person to virtual mediums

@2:30 - Needing to bring live stage presence to a digital screen

@4:45 - How to find your competitive advantage & stand out in the sheer amount of content our audiences have at their fingertips. (4 Ds - Discover, Differentiate, Demonstrate, Defend

@9:00 - Porters 5 forces & how to actually implement a strategy through beta testing

@12:30 - How to assure consistent messaging across an organization

@14:00 - Managing remotely - and the importance of a single source of truth

@16:45 - How can a central source of truth be used to develop efficiency

@18:30 - Where to invest your money, and focus on digital experience.

@22:25 Final 4

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