Dr. Michael Solomon returns for a Premium episode to explain why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating 56-minute episode. Watch or listen to the whole episode so you don't miss Michael’s predictions for the future of retail.

https://www.michaelsolomon.com/ email michael@michaelsolomon.com

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• Timeline 03:39 We buy because of who we are
• 04:36 Brand loyalty over generations
• 05:20 Heuristic & shortcuts
• 07:00 AIDA model
• 07:56 Multiple touches with a customer
• 09:00 Crossfit example
• 10:16 The ENGAGE course
• 14:00 The surrogate consumer
• 15:50 Consumers overwhelmed by choice
• 17:20 Gatekeepers
• 19:10 Awareness
• 22:00 Interest
• 24:20 Desire
• 25:30 Cinco de Mayo
• 28:16 Action
• 29:10 Behavioural economics
• 33:00 Increased security in retail outlets
• 34:40 Two-tier retail shopping levels
• 37:05 Automatic checkouts
• 42:00 Authenticity
• 46:00 Future trends
• 50:00 Engaged customers
• 54:00 The Metaverse & VR
• 55:03 Contact Michael