SRAM and RockShox. Chances are you know these names because you’ve seen them on your bike. But SRAM, the parent company for brands like RockShox, Truvativ, Zipp, Quarq, Time and Hammerhead, is much more than a company that builds bike parts; they’re community builders. Find out more about their efforts to build up the cycling community in Colorado Springs and around the world through their SRAM Field Guide program, in this conversation.

Global bike part manufacturing company SRAM began in 1987 and was named after founders Scott King, Stan Ray Day & Sam Patterson. Their Vision Statement is “We believe in the power of bicycles in expanding the potential of cycling. We create manufactured components and inspire cyclists.” The position of SRAM Field Guide was created to provide community representatives to help them fulfill their mission and to make an impact for cycling in the communities where they reside. There are currently 13 of 31 of the SRAM Field Guide positions filled, with opportunities open in the midwest, northeast and across the globe.

Host: Torie Giffin, owner of the Buffalo Lodge Bicycle Resort, ride leader and ambassador for cycling in Colorado Springs

Guests:

• Chris Negrete, SRAM North American Field Guide Manager and mountain biker
• Molly Murrow, SRAM Southern Colorado Field Guide, hard core mountain biker

Mentioned in This Episode:

Aravaipa Running and Races
https://www.aravaiparunning.com/

Ascent Cycling
https://www.ascentcycling.net/

Bike to Work Day June 22
https://coloradosprings.gov/bikes/page/annual-biking-events

Buffalo Lodge Bicycle Resort
http://bicycleresort.com

Colorado High School Cycling League
https://coloradomtb.org/

Colorado Springs Cycling Club
https://www.bikesprings.org/

Criterium Bicycles
https://www.criterium.com/

Kids on Bikes Colorado Springs
https://kidsonbikes.net/

The Pikes Peak APEX 4 Stage MTB Challenge sponsored by RockShox
https://www.pikespeakapex.com/

Routes Outfitter
https://routesoutfitter.com/

SRAM
https://www.sram.com/en/sram

SRAM Careers
https://www.sram.com/en/company/careers

Trails End Taproom Trailblazers
https://www.trailsendtaproom.com/trailblazers

Women’s Mountain Biking Association of Colorado Springs (WMBA)
https://www.wmbacos.org/

Special thanks to Studio 809 Podcasts Supporter and Community Partner, Springs Homes.

And to supporter and partner, the MeadowGrass Music Festival 2022

Pedal the Springs is produced by the Buffalo Lodge Bicycle Resort, the only bicycle-themed lodging and must-stay for cyclists coming to Colorado. Check us out at https://www.bicycleresort.com for more information.

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