The boom is upon us: Cannabis is exploding onto the scene in multiple sectors, including medicine, business, cultivation and processing, and policy. There's lots to learn in the post-prohibition era, and Green Flower Media is helping people and companies acquire the skills and knowledge they need. Co-founder Max Simon joins us and shares why:

• The need for training in the cannabis industry is so huge.
• Green Flower put more than 8,000 hours into the curriculum and systematic assessment protocol of its new Ganjier certification.
• Apart from medicine and recreational, the primary reason so many people are coming to cannabis is for wellness.
• If a scientist discovered the cannabis plant today, it would immediately make the cover of Time Magazine and it would be the most celebrated plant in history.

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