Reuse, Reduce, Repurpose is the ethos at the centre of Tea Bird Tea. This is because founder Ashleigh Cotterill believes that sustainability is not a buzzword, it’s a mandate. And it’s key to how she is scaling her product business. Even something as simple as a cup of tea has the power to do good and we speak to Ashleigh about how she is doing this through her partnership strategy.In this episode we talk about:How Tea Bird Tea was born in the markets of Bondi Beach and the Gold Coast Australia;The importance of product differentiation and how Ashleigh achieves this;How to scale a product business;What it means to be a truly sustainable business;What Ashleigh looks for in a partnership;How Tea Bird Tea partnerships do good by supporting refugee education in Malaysia.Want delicious, beautifully packaged tea that makes an impact? You can get 20% your purchase of Tea Bird Tea with the code HUGINAMUG20.Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

We've been talking a lot about partnerships this season, so in this episode, host Elena Kersey takes you through 5 ways partnerships can grow your business based on the lessons we've learned so far.Partnerships for Reach - with Sasibai Kimis, founder of Earth HeirPartnerships for Positioning - with Helen Neal, founder of HN CommunicationsPartnerships for Innovation - with Jenny Au, founder of Fund FluentPartnerships for Resilience - with Becky Fox, sustainable business mentor and founder of susMBAPartnerships for Value - with Abbey Pantano, founder of Impact CollabWant delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

If diversity is key to innovation, then a diverse investor pool is key to a healthy startup eco-system. Maaike Doyer left a career in management consulting for entrepreneurship - first by co-founding Business Models Inc, the producer of the Business Model Generator book and most recently through co-founding Epic Angels, an all women angel investment collective investing in Asia-Pacific startups.In this episode we talk about:Maaike's journey from consulting to entrepreneurship;Why she wanted to make investing in startups more accessible to women;Why the funding gap exists - is this bias against female founders, or is this about misunderstanding and uncertainty?Why she looks for founders who refuse to die and who favour agility over ego;The advice she always gives foundersInterested to join Epic Angels? Find out more here.If you are a startup founder and you want to pitch your startup to Epic Angels, make sure you mention this podcast in your submission! Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

How we communicate on sustainability has never been more important than right now. But crafting the right message so that you can bring your consumers, your team and your industry along for the ride is crucial to making real change. In this episode, we're talking to Helen Neal, the founder of HN Communications; an award winning sustainability communications agency. Helen is also the founder of Leaders Live, an events business that helps deliver global events on sustainability and decarbonisation. In this episode, we talk about:What great speakers have in common (6:05)The challenges of coming back into the corporate workplace after having children (11:54)Why businesses need to be willing to share the good and the bad in their sustainability journeys (18:26)The DNA of businesses that create impact and why NGOs are fantastic at nailing a purpose-led campaign (23:54)How senior leadership teams should be communicating on sustainability (36:14)What good communications look like (41:24)Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

Abbey Pantano is a community architect and the founder of Impact Collab, a digital community for impact businesses based in Sydney / Gadigal Country.Abbey started her journey into impact business because she wanted to be part of the solution for plastic waste. This led her to start The Raw Straw, a business that sold wheat stem drinking straws. The Raw Straw has been wound up, but Abbey talks candidly about the failures and learnings that led her to discover that social impact entrepreneurs were her people. And that she could help them by creating a community that would allow them to make more impact. So, Impact Collab was born.In this episode we talk about:The importance of community in business building;Getting comfortable with failure and how to build up tolerance to failure;How partnerships can help you grow faster, more cheaply. Partnerships are 25% less expensive than digital marketing;The business case for partnerships;Successful partnership case studies.Interested in joining Impact Collab? Book a call with AbbeyLearn more about the women and businesses Abbey talks about in this episode:Anna Sheppard, founder of BambuddhaTeresa Romanovsky, founder of Careers for PurposeTiff Ng, founder of The Social StoryDemi Kotsoris, founder of The Millennial CrisisPatricia Kaziro, founder of Impact Business SchoolWant delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

It's no surprise that Gen Z is the generation most engaged with climate issues. However, you might be surprised by the extent to which the climate is shaping the way Gen Z works. 59% of Gen Zs between the ages of 18 and 22 will stay longer with employers who are socially and environmentally responsible. And in Australia, young workers are leaving businesses which are not doing enough to respond to climate change.In this episode, I'm speaking to recent university graduate, founder of the SustainaPod podcast and sustainable food advocate Belinda Ng about the ways in which climate change has shaped her career goals. In this episode, we talk about:Eco Anxiety and what made her want sustainability to be part of her career trajectory;Her sustainable food advocacy;The goals behind the SustainaPod podcast;What Gen Z expect from brands;Dealing with burnout and long Covid;How partnerships are key to shaping conversations.Follow and listen to SustainapodSupport Act4Food Act4 ChangeConnect with BelindaWant delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

Becky Fox is the founder of the susMBA, a sustainable business mentor and a born community builder. She first learned about the power of community growing up in a community centre and went on to put what she'd learned into practice by building a surfing business with no money in her early 20s. She's gone on to work with a number of businesses in the sustainability space since then and what has united the successful ones has been the strength of the communities they lean on. In this episode we talk about:How Becky built her first purpose-led business with no money;Community and brand building;Going to business school and founding the susMBA;Common practices of purpose-led businesses;Why we need 'nudges' for mass adoption of sustainable practices;What the future of business looks like.More reading on how B Corps are better able to weather economic storms:Forbes: Why Purpose-Driven Businesses are Faring Better in Covid 19B The Change. Christopher Marquis: B Corps Are Leading the Shift to Stakeholder CapitalismWant delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

Sasibai Kimis is the founder of Earth Heir, a social enterprise that helps artisans in marginalised communities develop sustainable income streams by using their traditional craftmanship to make beautiful bags and accessories.  In doing so, Earth Heir is also preserving traditional craftsmanship and techniques in Malaysia and beyond.The goal of Earth Heir, is to work themselves out of business.  If artisans have the skills they need to access markets for their products themselves, they are no longer reliant on intermediaries.  That’s the impact Earth Heir is creating.  They are almost like an incubator for Malaysian artisans.  They are also one of Malaysia’s first B-Corporations and are Fair Trade Certified.In this conversation, we talk about:Leaving a well-paid corporate career to start a social enterprise;The challenges that artisans face in accessing markets for their products;How Earth Heir is incorporating circularity into their business model;How Earth Heir measures their impact;Balancing social entrepreneurship with other life goals like marriage and family;Sasibai’s next project – developing a hub for sustainable businesses in Malaysia to collaborate and learn from eachother.Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

Jenny Au is the co-founder of Fund Fluent, a platform that helps small businesses grow by accessing loans, grants and other non-equity based sources of funding. Fund Fluent is a digital platform that connects your business to the funding options it eligible for. It also allows you to connect your data to your profile so that you can easily find and apply for grants through the system.  Fund Fluent also helps you build your funding strategy, so if you don’t know where to begin, Fund Fluent has a solution for you too. In this episode we talk about:How Jenny found her purpose in building and growing small businesses;That VC funding is best suited to certain kinds of business models and why if you have already established product market fit and are revenue generating, grants or loans might be a better fit;How to present your data so that lenders or grant programmes will consider you;Why we need people to build 'forever businesses' - smaller, profitable businesses that provide financial security even if they remain small;What the businesses of the future look like;What's next for Fund Fluent.Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love to hear from you!

Sonalie Figueiras is the Founder and Editor-in-Chief of Green Queen, an award winning climate news media business based in Hong Kong and one of the leading voices in the conversation around the impact of our food systems on the climate. We are far less in control of the food we eat than we think and we will not solve the climate crisis without addressing the way we eat and produce food. Co-hosting this episode with me is Will Cheshier, the host of the Talkin' Solutions podcast.In this episode we discuss:That food accounts for 30% of all greenhouse gas emissions;The different types of alternative protein products in the market from plant-based meat, cultivated meat to precision fermentation;Alternative protein and health;The role of regenerative farming in climate change solutions;How to have difficult conversations around food and it's impact on the climate;Ways in which we can adopt more conscious food choices.To find out more about Future Food or food and climate, check out the resources on Green QueenGet Green Queen's Zero Waste Vegan Meal Plan and Recipe e-book hereA big thank you to our friends at Tea Bird Tea! To get 20% your next purchase of Tea Bird Tea use the code HUGINAMUG20 at checkout.Follow The Purpose Effect:on InstagramCheck out our Website

Radhika Mayani started her career in advertising and hospitality and saw first hand the amount of waste that the hotels produce.  She was determined to try to solve this problem and so Left-Handesign was born.  Left-Handesign produces zero waste and plantable stationary, so once you are done with your pen or your pencil, it can start a new life as a tomato plant, or okra or a herb.In this conversation we talk about: How she went about creating plantable stationary;How she got her first 'yes';The challenges of trying to change consumer behaviour;Embracing 'slow' business;Mindset tips for purpose-driven business owners.Check out Left-Handesign's website and use the code GREENFINGERS at checkout to get 10% off your purchase.Follow Left-Handesign on Instagram and share photos of your plantable stationary.Connect with me! Follow The Purpose Effect on Instagram Connect with me on LinkedIn Email me at hello@thepurposeeffectpod.com And don't forget to rate, review and share!

Lucy Dunne is the founder of Dunnebells, a business focused on empowering women through fitness and nutrition.  Lucy started her business after sharing her own weight loss journey online and seeing them impact it had on women in her community.We talk about:Sustainable health and fitness tips, including why we shouldn't demonise certain foods.The importance of strength training for women.How to build a community-centric business.Dunnebell's business mentoring programme.How to develop mental toughness rather than 'motivation'. The importance of supporting your community of clients and building meaningful relationships with them. She shares strategies for creating a welcoming and inclusive environment that empowers clients to achieve their goals.GIVEAWAY: Win a spot on Dunnebell's Business Mentorship Programme here Learn more about Dunnebells programsFollow Lucy on InstagramConnect with me! And don't forget to rate, review and share!

One third of the food we produce globally is wasted.  We are facing food shortages worldwide, but we actually produce enough calories to feed everyone on the planet.  If that's not reason enough to solve the food waste problem, think about this - 8% of global greenhouse gas emissions come from food waste.  For context, the airline industry produced 2.5%In this episode, I'm talking to Anushka Purohit, co-founder of Breer who is solving part of the food waste problem in Hong Kong by turning unused bread into beer.In this episode we talk about:Where the idea for Breer began;Why Hong Kong bakeries were reluctant to give her bread they were going to throw away;How Breer has raised 4 million Hong Kong dollars through grants and competitions;The remote healthcare diagnostics tool she is working on;How she knows when to give up and when to give a project "one last squeeze".You can find out more about Breer here, or follow Anushka on InstagramConnect with me! Follow The Purpose Effect on Instagram Connect with me on LinkedIn Email me at hello@thepurposeeffectpod.com And don't forget to rate, review and share!

the Sexy Ageing Community and the resources there to support women in midlife;the most common menopause symptoms;why strength training is key to ageing well;the business of menopause and the size of the menopause market;"meno-washing" and what to be aware of when brands make dubious menopause claims;how to build online digital communities.Connect with me! And don't forget to rate, review and share!

In 2012, Stephanie Chai launched The Luxe Nomad, a flash sales travel booking site that encourages us all to "Dream a little, travel a lot."  At the time, she was one of 5 similar start-ups to launch in Asia.  Now, more than 10 years later, The Luxe Nomad is the only one of those 5 businesses still standing.In this episode we talk about:Using the network and the tools you have to maximum effectHow to hire well.  This doesn't mean having the "A-team" on paper, but having people aligned to your visionFemale founder bias and her experience as one of a small club of female founders of venture-backed startupsPredictions on the future of travel, including how AI will shape experiencesThe importance of optimism.Check out the villas available on The Luxe Nomad here.Check out these funds investing in Female Founders in Asia:HarrietEpic AngelsGobi PartnersConnect with me! Follow The Purpose Effect on Instagram Connect with me on LinkedIn Email me at hello@thepurposeeffectpod.com And don't forget to rate, review and share!

Dr Tanushka Melwani is a Conscious Parenting coach and educator who studied under Dr Shefali Tsabary.  We talk about the impact that conscious parenting can have on the relationships closest to us - our relationship with ourselves and our children.  In this episode we talk about:The moment she hit rock bottom as a parent and her discovery of conscious parenting;Dr Shefali's 7 Myths of Parenting and the Parenting Industrial Complex;That your child's behaviours, talents or shortcomings are not a reflection on your parenting;How to de-personalise parenting;How moments of great transformation are often painful;Her belief that one is a million and that impacting just one person has a butterfly effect.Get in touch with Dr Tanushka, or learn more about how Dr Tanushka can support you.  And subscribe to her newsletter!Connect with me! And don't forget to rate, review and share!

Jen Gearing, B-Corp Consultant and founder of Rejenerate talks to me about all things B-Corp.  In this episode we cover:What the B Corp movement is and how to achieve B-Corp Certification;B-Corp controversies (including Nespresso's B-Corp certification) and how despite this, its important for more publicly listed companies to pursue B-Corp certification; The fact that the triple bottom line makes for good business.  B-Corps often out perform non-B Corp companies financially;You can start the process of building a more sustainable and resilient business now, even if you aren't ready to pursue certification;The best business and life advice Jen has received.Rejenerate will be launching a group programme to help small businesses navigate the B-Corp certification process.  Click here to register your interest for the programme.This podcast is a PurposeFull Audio production and was edited by Nadine Colditz.Connect with me! Follow The Purpose Effect on Instagram Connect with me on LinkedIn Email me at hello@thepurposeeffectpod.com And don't forget to rate, review and share!

I started this podcast wanting to learn from women whose work was purposeful.  I believed that Purpose was something you found and when this happened, everything would fall into place.  What I found was that Purpose is really more of a direction than a destination.  And this is actually part of the reason that it’s so powerful in our work lives.  It forces us to innovate and collaborate.  It forces us to think long term.  It encourages diverse thinking. And for all of these reasons, Purpose isn’t just good for solving problems.  It’s good for business.  As I wind back over 2022, here are 5 lessons I’ve learned about purpose-driven business this year:1. Purpose breeds innovation2. Purpose drives diversity3. Purpose forces you to think long term4. Purpose fosters collaboration5. Purpose is more about the direction than the destination The Purpose Effect will be back in February 2023!  Until then, if you want to know more about purpose-driven business, sign up to my mailing list hereConnect with me! Follow The Purpose Effect on Instagram Connect with me on LinkedIn Email me at hello@thepurposeeffectpod.com And don't forget to rate, review and share!

This year, it’s estimated that 8.3 billion dollars will be spent on unwanted gifts.  Households that celebrate Christmas produce 30% more waste at this time of year.  Millions and millions of portions of food are wasted including enough gravy to fill an Olympic sized swimming pool.How can we gift better?  How can we gift more sustainably? More mindfully?  To find out, I spoke with Christine Langdon, co-founder and Chief of Good at The Good RegistryIn this episode, we talk about:How to better direct the money we are spending;How 'sustainable gifts' stop being sustainable if you are getting more than one of them;The amount of waste created at Christmas;How online returns often end up in landfill;Mindful gift ideas;Educating our children (and re-educating ourselves) about what a good gift is.  It doesn't have to be 'new', it doesn't have to be a 'thing', it should be local and it should be as ethical and sustainable as possible;Changing gifting habits.I'll be publishing a good gift guide soon!  Look out for it on Instagram or on the website.9SbYhrLnfguD95STtdnOConnect with me! Follow The Purpose Effect on Instagram Connect with me on LinkedIn Email me at hello@thepurposeeffectpod.com And don't forget to rate, review and share!

Sakiko Reuterskiold is the founder of Nomosu, a company which is on a mission to make sweetness healthy (for us and the planet).  Sakiko began her journey while searching for honestly sugar free sweet treats that tasted good, and found....nothing.  So, like many of the women on this podcast, she decided to fix the problem.  Nomosu has done rigorous tests to develop a sugar replacement that is natural, fructose free and actually good for your health.  *** The information in this episode is not dietary or nutrition advice.  In fact, we specifically talk about the importance of personalised nutrition.  If personalised nutrition advice is what you're after, please speak to a health professional. ***In this episode we talk about:What 'sugar' is actually made up of;Natural sweet ingredients that are fructose-free;The learning journey went on and why it is so important that her product is science backed;The impact on sugar on our health;The impact of sugar on the environment;What the future of sweetness might look like.Learn more about Nomosu (and buy it online!)Follow Nomosu on InstagramConnect with me! Follow The Purpose Effect on Instagram Connect with me on LinkedIn Email me at hello@thepurposeeffectpod.com And don't forget to rate, review and share!