Reuse, Reduce, Repurpose is the ethos at the centre of Tea Bird Tea. This is because founder Ashleigh Cotterill believes that sustainability is not a buzzword, it’s a mandate. And it’s key to how she is scaling her product business. Even something as simple as a cup of tea has the power to do good and we speak to Ashleigh about how she is doing this through her partnership strategy.

In this episode we talk about:

• How Tea Bird Tea was born in the markets of Bondi Beach and the Gold Coast Australia;
• The importance of product differentiation and how Ashleigh achieves this;
• How to scale a product business;
• What it means to be a truly sustainable business;
• What Ashleigh looks for in a partnership;
• How Tea Bird Tea partnerships do good by supporting refugee education in Malaysia.

Want delicious, beautifully packaged tea that makes an impact? You can get 20% your purchase of Tea Bird Tea with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!