Revolutionizing the Way We Shop for Food with Faiez Rana of Prep to Your Door
“If we can go to outer space, we can get fresh food to people’s doorsteps.” ~ Faiez Rana, co-founder & CEO, Prep to Your Door.
It all started when Faiez went vegetarian for 10 days to impress a girl.
That girl was Heather, his (now) wife and co-founder of Prep to Your Door, a whole food plant-based, zero-waste food delivery company that’s bringing fresh, healthy food to people’s doors throughout Austin and Houston.
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But Faiez has a much bigger vision than that.
“The supply chain is not designed to get fresh food into our bodies,” he points out.
Through Prep to Your Door, he’s looking to change that—and make eating whole food plant-based meals just as easy and convenient as buying packaged food at the grocery store.
Episode highlights
- Prep To Your Door’s history and whole-food, zero-waste premise
- The power of iteration in implementing and improving a business model
- Importance of sticking to brand values in customer retention
- Rethinking the way people shop for food
- Why friction is the enemy of mass whole food plant-based adoption—and what to do about it
- Listening to customers to determine how best to serve unique segments
- Using tech to bring fresh, healthy food to people’s doors instead of to create new food products
For Faiez, this is food tech: leveraging today’s high-tech systems to remove friction, improve access to nutritious food and cut down on single-use plastic waste. By listening to what customers want and always improving on their processes, the Prep to Your Door team is doing much more than delivering meals—they’re changing the face of “convenience food” and redefining what it means to shop for groceries.
About Faiez and Prep to Your Door
Faiez met his co-founder (now wife!) Heather in class at Harvard University. They paired their passions for social entrepreneurship and sustainable business to build Prep To Your Door. Slowly, the pair began perfecting meals in jars with help from their very first customers. Always plant-based, organic, locally sourced and ready to eat, PTYD meals are made without cutting corners, compromising on ingredients or using single-use plastics.
Since 2017, Prep To Your Door has grown to a team of 40 team members. Faiez believes addressing our food chain has the power to reverse several crises of our time: healthcare, climate change, and economic inequality. And he's working with Heather and their team to make organic, sustainable and fresh food at scale the REAL new normal.
Follow Faiez (or try Prep to Your Door!)
- https://preptoyourdoor.com
- Instagram: https://instagram.com/preptoyourdoor, https://www.instagram.com/faiezrana/
- Facebook: https://facebook.com/preptoyourdoor
- LinkedIn: https://www.linkedin.com/company/prep-to-your-door/, https://www.linkedin.com/in/faiez-rana-198162120/
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