Can switching fast food to a cruelty-free, plant-based model change the world? Jeffrey Harris believes it can.
As one of the creative minds behind Plant Power Fast Food, Jeffrey believes building a network of "vegan McDonald's" can open more people's eyes to the health and environmental benefits of eating plant-based. He sees Plant Power as a bridge between the current state of the food system and—ultimately—a whole food, plant-based, organic future.
In this episode, we get cosmic about:
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Plant Power Fast Food is a plant-based fast-food restaurant concept. Menu offerings are completely free of any meat, fish, eggs and dairy products, as well as artificial flavorings or colorings. With a selection ranging from burgers, fries, shakes and ‘chicken’ tenders to salads, fresh juices and raw items, they have often been referred to as the “Vegan version of McDonald's”.
Jeffrey Harris is both cofounder and co-CEO at Plant Power and has been vegan since 1996 (after being vegetarian since 1974!). The idea for building a nationwide chain of 100% plant-based fast food restaurants started brewing in 2005, and since then, Plant Power Fast Food has grown to 7 operational restaurants, 8 restaurants in development, 21 locations in the franchise development pipeline, an LA based food-truck, a world-class food production facility, a national distribution agreement and over $14.5 million in brand-wide retail net sales.
Jeffrey met up with partners Mitch Wallis and Zach Vouga in 2014 to begin to develop a 100% plant-based fast-food restaurant chain with the intention to demonstrate a new cruelty-free, environmentally sustainable and healthier version of traditional fast food. The first Plant Power location opened in San Diego in 2016, and the chain continues to introduce more people to plant-based diets every day.
Restaurant locator: https://www.plantpowerfastfood.com/find-us
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