Host Jeremy Quinby has a conversation with Jen Gilhoi of Zero Proof Collective about why she is putting her time and efforts into improving social drinking culture. As an events planner and designer for years, with alcohol at the center of much of what she organized, she realized the lifestyle had led her into addictive tendencies with alcohol and decided to give it up. After nearly a decade of sobriety, she aims to help change the culture that she helped to facilitate, guiding bars, restaurants and events organizers to develop better non-alcoholic options that are not just an afterthought, but something people are excited to enjoy. TEDtalk: https://www.youtube.com/watch?v=Dov0WtIxSNI https://www.jengilhoi.com