Part Two: Glamour, Grit, and Grace

Business of the Beat

Jan 21 2024 • 40 mins

Ashunta Sheriff-Kendricks, the Founder of Ashunta Sheriff Beauty, continues her journey from makeup artist to business executive in a special part two episode. Ashunta dives into the importance of mentorship – mentoring new artists and the role of having mentors as the foundation for expanded success. She shares how high-profile clients, like Rihanna, remind her of the importance of patience, trust, and professionalism in the makeup industry. Ashunta underscores the significance of relationships and kindness as key pillars for building Ashunta Sheriff Beauty including the mishaps and relaunching her namesake brand. Ashunta remains firmly grounded in supporting women-founded brands, collaboration over competition, and the need for more Black-owned products in the market. Follow @AshuntaSheriff or visit https://ashuntabeauty.com/ Tune in to learn more from Ashunta and Kendra!

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