Social Media Engagement for Sports Teams With Julia Schorr of the New York Yankees

Sports Up

Aug 10 2022 • 21 mins

Julia Schorr is a Social Media Coordinator for the New York Yankees. She has worked in journalism and PR throughout her education and beyond, assuming various roles at Legends, Overtime, and The Daily Pennsylvanian. In high school, she founded her own company, Myumi Designs, through which she created and marketed designs and logos for major organizations, schools, and businesses.

In this episode…

The sports world is versatile, with a wide variety of job opportunities. It’s a highly sought-after career, but only a handful can break into the industry. With so many angles to approach from, it can be difficult to choose one and run with it — but no matter the angle, certain skills and strategies are universally important.

New York Yankees Social Media Coordinator Julia Schorr recommends making yourself a veritable Swiss Army Knife of skills so employers can’t ignore your versatility. In her case, a passion for sports, graphic design and networking paved her way to the career she enjoys today.

On this episode of Sports Up, Meredith Syms talks with Julia Schorr about the many opportunities present in the sports industry. She shares what a typical game day looks like for social media content creation, the key skills that made her attractive to employers, and how her mentors and supporters have helped push her forward. Tune in!

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