AutoInsiders with Ray Shefska

CarEdge

Spearheaded by the charismatic and seasoned expert, Ray Shefska, Auto Insiders is more than just a podcast. With over 40+ years in the automotive business, Ray's journey is nothing short of a saga, beginning in 1977 in a small Dodge Subaru dealership in Berlin, New Jersey. Over the years, he climbed the ranks from a novice salesperson to a mentor and leader, acquiring a wealth of knowledge and expertise that spans over four decades. In each episode, Ray brings his unique personality to the fore, engaging with industry insiders to uncover the real stories, challenges, and trends shaping the automotive world. His deep connections, candid style, and relentless pursuit of truth promise listeners an unfiltered glimpse into the industry's heartbeat. read less
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Episodes

Decoding the Service Side of the Automotive Industry with David Langel
Feb 12 2024
Decoding the Service Side of the Automotive Industry with David Langel
AutoInsiders welcomes David K Langel, a seasoned expert with over three decades of experience in the automotive industry. Starting as a porter in 1986 with the ED Morse Auto Group, David's journey to becoming a Fixed Operations Director offers unique insights into the service side of the automotive world, an area often unexplored in typical industry discussions. Join host Ray Shefska as he engages with David in a captivating conversation that sheds light on the intricacies of automotive service operations. David's extensive background, including his tenure at Martell Mgmt and Ed Morse Automotive Group, gives him a unique vantage point to discuss the evolution of service departments, customer relations, and the inner workings of dealership management.   Beyond his roles in operations and parts management, David shares his vast network within the automotive industry, including connections with major dealership networks and manufacturers like Toyota, Lexus, VW, and GM. His stories and experiences reveal the complexities and challenges of managing service operations in a rapidly evolving industry, from technological advancements to customer service strategies. This episode promises to be an eye-opener for anyone interested in the automotive industry's service aspect. It's a rare opportunity to hear from a professional who has navigated the highs and lows of the industry with resilience and expertise. Get ready to dive deep into the world of automotive service with David Langel, a true insider with a wealth of knowledge and experience.
Jon Leverett and the Mazda Vision - Shaping the Future of Driving
Feb 5 2024
Jon Leverett and the Mazda Vision - Shaping the Future of Driving
In this captivating episode of AutoInsiders, join Ray Shefska as he dives deep into the heart of Mazda's innovative strategies and brand evolution with Jon Leverett, Mazda North American Operations' Launch Strategy Project Manager. Leverett, a linchpin in Mazda's journey, has been instrumental in the launch of groundbreaking models like the 2024 CX-90 and the anticipated 2025 CX-70.   Sit back as Jon reveals the intricacies behind Mazda's plans to enhance brand loyalty, their strategies for expansion, and how they're navigating the competitive automotive landscape. With his unique experience as a former District Manager, Jon brings a multifaceted perspective, understanding both the high-level corporate strategies and the ground realities of dealership interactions and customer experiences.   This episode is more than just a conversation; it's a journey into the future of Mazda. Discover how the company is preparing for 2024 and beyond, their vision for the automotive industry, and how they're setting the stage for innovation and customer satisfaction. Whether you're a Mazda enthusiast, interested in automotive industry trends, or simply love a good story of strategic vision and passion, this episode is not to be missed. Tune in for a fascinating look at Mazda's roadmap to the future, only on AutoInsiders. Find your Mazda at https://www.mazdausa.com/   Research which Mazda is right for you: https://www.mazdausa.com/resource-center
Navigating the Crossroads: Jason Tamaroff on the Evolution of Auto Dealerships
Dec 26 2023
Navigating the Crossroads: Jason Tamaroff on the Evolution of Auto Dealerships
This week on "AutoInsiders" we take a detour into the life and legacy of Jason Tamaroff, Vice President of The Tamaroff Group. In an industry where the only constant is change, Jason steers through the narrative of his family's storied dealership, revealing the inner workings of a business that's as much about people as it is about cars. In this episode, Jason opens up about the challenges that have tested the mettle of dealerships nationwide: the pandemic's impact, the intricacies of OEM relationships, and the strategies to manage vehicle inventory levels amidst unprecedented parts shortages. His account is a testament to the resilience and adaptability required to keep such a complex operation running smoothly and successfully. While EVs might not dominate the conversation, Jason's insights into this new frontier are charged with expertise and foresight. He tackles the electrification of the industry with a blend of caution and enthusiasm, acknowledging the seismic shifts while grounding us in the practicalities of today's dealership dynamics. This episode isn't just a look at the cars of tomorrow but a more profound reflection on the evolving ethos of car selling and buying, where tradition meets innovation at a crossroads. Tune in for a ride that promises to be as enlightening as it is entertaining, with a leader who's navigating the curves with confidence and vision. Find out more about Jason and the Tamaroff Group you can visit them Face Book: https://www.facebook.com/tamaroffgroup LinkedIn: https://www.linkedin.com/company/79436853/admin/feed/posts/
Charlie Foster: The Humorous Side of Dealership Life
Dec 18 2023
Charlie Foster: The Humorous Side of Dealership Life
In this episode of AutoInsiders, we sit down with Charlie Foster, the Senior Marketing and Sales Consultant at John Sinclair Nissan, who's been lighting up TikTok with his comedic takes on 'dealership life.' With over 30 years in the car business, Charlie's videos offer a refreshing and light-hearted look into the day-to-day of car sales, resonating with both industry insiders and car enthusiasts alike. Charlie shares the story behind his TikTok journey, inspired by his daughter and further enriched by his background in stand-up comedy. Drawing from spontaneous moments and decades of experience, he crafts content that not only entertains but also educates. As the conversation unfolds, Charlie and Ray delve into the evolving dynamics of the automotive industry. They discuss the importance of creating a win-win situation for both the customer and the dealership, emphasizing collaboration over competition. With a unique approach to sales, Charlie reveals that he hasn't directly asked a customer to buy a car in over two years, underscoring the power of selling with humor and genuine connection. The duo also touches upon the significant evolution of training in the automotive world, highlighting the importance of adapting and growing with the times. To find out more about Charlie follow him here: Charlie's TikTok: https://www.tiktok.com/@chas_1942 YouTube Channel: Driven Together hosted by Charlie Foster - YouTube Join us for an engaging discussion that promises laughter, insights, and a fresh perspective on the automotive industry, only on AutoInsiders.
Demere NeSmith - From Family Roots to Industry Milestones
Dec 11 2023
Demere NeSmith - From Family Roots to Industry Milestones
In this episode of AutoInsiders, we explore the inspiring narrative of Demere NeSmith, a man whose career in the auto industry is as much about fostering enduring relationships as it is about impressive sales figures. Born into the legacy of NeSmith Chevrolet Buick GMC, Demere's upbringing in the business instilled in him a profound understanding of the value of integrity and customer trust. Demere's journey is marked by a steadfast commitment to fairness and transparency, principles that propelled the dealership's parts department to unparalleled success. Under his guidance, the dealership not only became the Number 1 GM Performance and Powertrain Dealer for 16 consecutive years but also a beacon of customer service, often putting long-term relationships above immediate profits. His passion for honest dealings extended to standing firm against industry pressures, sometimes challenging the very OEMs he represented to maintain his values. This dedication to doing right by the customer cemented the dealership's reputation in Claxton, Georgia, and beyond, turning a local business into a national success story. After the sale of the dealership in 2019, Demere's legacy continues to resonate. His approach to business — prioritizing genuine connections over quick wins — has left an indelible mark on the industry. Now, as he shares his experiences, we get a glimpse into the life of a man who has navigated the fast lanes of automotive sales with the compass of his convictions, balancing a thriving career with a fulfilling family life as a husband to CarEdge's own Ashley and a father of 2. Tune in to hear Demere NeSmith recount the drive of his life, where every turn was taken with the utmost integrity, steering towards a future where relationships are the true measure of success.
Kimberly Kline - From Finance Manager to Consumer Advocate
Oct 29 2023
Kimberly Kline - From Finance Manager to Consumer Advocate
Join Ray Shefska as he delves deep into the world of automotive finance with Kimberly Kline, a seasoned expert with over 15 years of experience across multi-brand dealerships. Kimberly's journey is a captivating tale of resilience, adaptability, and a burning desire to make a difference. From braving hurricane-force winds in a glass showroom to mastering the art of quick meals to serve customers better, her anecdotes from the dealership floor are both enlightening and entertaining. But it's not just about the past. Kimberly's transition from the finance office to consumer advocacy is a testament to her commitment to transparency and fairness in the auto industry. She shares insider insights on reading contracts, understanding back-end financing, and some of the less-than-honest practices she's witnessed. Through her platform, Auto Finance Sense, she aims to shed light on the often-overlooked second part of the deal - the dealership finance office. Her mission? To ensure car buyers navigate this crucial stage with confidence, knowledge, and eyes wide open. Many buyers, under Kimberly's guidance, have left with not just a car but a better understanding of their credit, insights on improving it, and the tools to navigate their auto loan journey. Her innate desire to help has always been evident, and now she gets to channel this passion full-time. Beyond her professional achievements, get a glimpse into Kimberly's personal world. From her love for watercolor illustrations aimed at boosting confidence to her innate ability to tap into the world beyond the veil, her multifaceted personality shines through. Not to forget her role as a proud mom, her love for nature, and her penchant for a good cup of coffee. Tune in for a riveting conversation that blends industry insights with personal stories, painting a holistic picture of a woman on a mission to bring about positive change in the automotive world.