In this episode of AutoInsiders, we sit down with Charlie Foster, the Senior Marketing and Sales Consultant at John Sinclair Nissan, who's been lighting up TikTok with his comedic takes on 'dealership life.' With over 30 years in the car business, Charlie's videos offer a refreshing and light-hearted look into the day-to-day of car sales, resonating with both industry insiders and car enthusiasts alike.

Charlie shares the story behind his TikTok journey, inspired by his daughter and further enriched by his background in stand-up comedy. Drawing from spontaneous moments and decades of experience, he crafts content that not only entertains but also educates.

As the conversation unfolds, Charlie and Ray delve into the evolving dynamics of the automotive industry. They discuss the importance of creating a win-win situation for both the customer and the dealership, emphasizing collaboration over competition. With a unique approach to sales, Charlie reveals that he hasn't directly asked a customer to buy a car in over two years, underscoring the power of selling with humor and genuine connection.

The duo also touches upon the significant evolution of training in the automotive world, highlighting the importance of adapting and growing with the times.

To find out more about Charlie follow him here:
Charlie's TikTok: https://www.tiktok.com/@chas_1942
YouTube Channel: Driven Together hosted by Charlie Foster - YouTube

Join us for an engaging discussion that promises laughter, insights, and a fresh perspective on the automotive industry, only on AutoInsiders.