Join Ray Shefska as he ventures into the world of car sales with Marcello Mastroianni, the charismatic force behind the Toyota World YouTube channel. Hailing from Canada and with a background in family-run restaurants, Marcello's journey into the automotive industry is one of determination, grit, and an unwavering passion for the Toyota brand. How long did it take him to sell his first car, and how did that shape the trajectory of his career?

With nearly 15 years dedicated to Toyota, Marcello has climbed the ranks and now manages a formidable team responsible for delivering over 1400 units annually and grossing millions in sales. Dive deep as he shares the intricacies of training staff, maintaining customer satisfaction, and the challenges of hitting targets.

Beyond the numbers, Marcello's story is about the personal connections he's forged over the years. Balancing such a demanding career with a bustling family life, how does Marcello manage it all with three kids in tow? Tune in for a captivating conversation that melds industry insights with personal anecdotes, offering a comprehensive look into the life of a man who's truly driven by passion.