The Charleston Dirty Birds pay homage to the tiniest heroes of local industry with their brand—the literal canaries in the coal mine. The Godfather of Minor League Baseball Branding, Chuck Domino, stops by to talk about his philosophy of naming teams; designer Carolina Buchas talks about the development of the logo; and Jordan Bennett, curator of the National Mining Hall of Fame and Museum, educates us on the history of the use of canaries in the mining industry.

Charleston Dirty Birds website / Twitter

Caroline Buchas website

National Mining Hall of Fame and Museum website / Facebook

Baseball By Design Twitter / Instagram / Website

Curved Brim Media Network Website / Twitter