This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves…For over two decades, personal care brand Dove has advocated for real beauty in its adverts. Their most recent campaign, 'The Code', reaffirms Dove's commitment to never using AI to create or distort women's appearances. Our marketers discuss whether this is performative, the responsibility companies have to consider mental health when designing campaigns, and conclude with practical advice on how to protect your own mental health and that of your team.In the second half of the show, we're thrilled to welcome our first external guest speaker! Alice from The Adaptavist Group joins us to discuss accessibility in marketing. This in-depth conversation explores some of the most common disabilities and how your current marketing might be excluding people. Alice also provides a wealth of information and resources to help you make your marketing as inclusive as possible.Further readingHow to make your marketing more accessibleMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform. **Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need to deal with its many, many abuses. One such issue is the use of AI to generate copy that is hijacking Google search results with irrelevant, spammy content. Well, the search giant has had enough, and the March 2024 Core Update aims to reduce “unhelpful” content that’s been written for search engines, not humans.  SEO experts ShinRoo Chao and Jason Morris talk us through what this means for businesses. Meanwhile, TikTok continues to dominate conversations – positively and negatively. Although the threat of a US ban looms, the video platform continues to expand in popularity. Young people are increasingly turning to TikTok as a search engine, and marketers are started to find success in B2B advertising. With Mark Bundle hosting, we talk to social media managers Debbie Gacutan-Jardim De Oliveira and  Saufi Mohd Nor, alongside paid media manager Ross Stratton to find out if TikTok is the place to be.  **Free discovery workshops!Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshop**Further readingHow to choose the right marketing channel for your campaignElevate customer engagement through personalised content marketingEverything marketers need to know about the possible TikTok ‘ban’ in the USAMeet Mark Bundle, a new host of Marketers of the UniverseMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on. To kick things off, the team picks apart the fundamentals of digital marketing strategies to emphasise the importance of strong foundations – you don’t want to be building on a layer of sand! They give actionable advice to help you plan your first – or your one-hundredth – campaign, so definitely be ready with a pen! Sticking with our focus on the fundamentals, our second topic looks at the benefits of face-to-face networking. With the pandemic came the opportunity to move more meetings online, but some of the best work is still done when you can look someone in the eye and feel the energy that only exists when people are together in-person. And, depending on what stats you believe, in-person events might bring better conversions too!Free discovery workshops!Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshopFurther readingMeet Debbie, one of the new co-hosts of Marketers of the UniverseHow to choose the right marketing channel for your campaignData Warehouse v Data Lake: what are they and how can you collect data more intelligentlyEssential v desirable: nailing the foundations of your marketing campaignsDigital Etiquette: Mind the generational gapMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments.A beloved British chocolate brand is celebrating its 200th anniversary this year, and we mull over the success of their nostalgia-driven campaign. We're joined by Sarah Tennent, Co-Creative Director of Brew Digital North, to gain an understanding of how the influence of Cadbury makes the leap across the Atlantic.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning to basics with selecting the right social channels for your message, and understanding your audience. The bread and butter, if you will.The team is also discussing quality assurance in campaigns, and questioning whether it's better to launch on time or launch perfectly. Where should compromises be made, or have you already failed if you're having to weigh up those options? Listen to find out!We're also thrilled to announce a minor change to Marketers of the Universe that will provide you with more insights, more frequently! We're altering the podcast to focus on two topics instead of four, and will be releasing fortnightly instead of monthly. This means we have more time to delve into each topic, and ensure we can uncover the best tips for you to utilise in your own marketing strategy.Enjoy!Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not...We also return to one of our favorite bugbears: boring data. Data is a vital part of smooth business operations, but that doesn’t mean it has to be dry. We name some companies who have nailed their data presentation game.Finally, we talk about remote working and how it might change your working dynamic. Fun fact: the Digital Marketing Team at Brew Digital is all remote!Time codes00:00 Introduction01:34 Strategic approaches to Digital Marketing09:40 Cookies: what they are, what they do, and is the impact of their demise greatly exaggerated?18:22 Nobody wants your raw data!25:12 Navigating remote working while keeping the team happy and motivated34:25 - Wrap-upFurther ReadingHow to choose the right marketing channel for your campaignEssential v desirable: nailing the foundations of your marketing campaignsThe Power of Intercontinental TeamsMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year. Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoiler alert, your customer is key! They also addressed the January blues and how to keep the team motivated through what is stereotypically a challenging month. [00:00] Introductions[01:31] The basic marketing things you need to focus on when launching a website[11:42] The Marketing Ins and outs of 2024[23:23] Surreal Cereal, and CBA advertising[33:54] How to keep your team motivated and tackle those January Blues[46:06] OutroFurther reading Essential v desirable: nailing the foundations of your marketing campaignsMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings? For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on social media, the dubious new ‘B2H’ marketing term, and the increase in ephemeral content and how you can use it to build out your brand personality. Happy holidays from everyone at Brew Digital and we look forward to speaking with you again in 2024![00:00] Introductions[01:13] Increasing engagement on social media[09:10] B2B, B2B, B2H: are they really all that different? [18:10] Christmas adverts![26:41] The growing importance of ephemeral content[33:29] Wrap-upA full transcript of this podcast is available on [web link]Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships. Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate conversation that you won’t want to miss![00:00] Introductions[01:12] How to build a high-performing digital marketing team[10:54] Do you really need to spend time making your landing pages better?[18:11] Spotify wrapped - how brands can use their own data to sell a story[28:13] Is the 'traditional' MQL funnel broken?[36:35] Wrap-upA full transcript of this podcast is available on [web link]Further readingDon't rely on quantitative metrics alone when reviewing marketing performanceHow to make reporting more valuableShould you lean into nostalgia marketing for your next campaign?Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode. The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop. [00:00] Introductions[00:54] Remember who your post/email is for… HINT: it isn’t you![08:46] Is reporting even worth it?[17:40] The Peach: Esselunga’s advert that broke Italy[24:47] Nostalgia marketing[32:14] Wrap-upA full transcript of this podcast is available on [web link]Watch Esselunga's Peach advert here. Further readingDon't rely on quantitative metrics alone when reviewing marketing performanceHow to make reporting more valuableShould you lean into nostalgia marketing for your next campaign?Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise!Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They also put imposter syndrome on notice – after all, why should you question if you’re any good in a world where Google Analytics 4 exists. On that point, why DOES everybody hate Google’s latest web analytics service?[00:00] Introductions[01:20] The beauty of repurposing content[07:30] Consumers are overwhelmed by streaming choices[13:26] Take a break: KitKat wants you to remember your password[20:19] Imposter syndrome in marketing[26:55] Everyone hates GA4[32:49] Wrap-upA full transcript of this podcast is available on [web link]Further readingWhy you should be build repurposing content into your marketing strategy Eight tips for effective content repurposingThe best alternatives to Google Analytics 4Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team. In this episode we start by picking up on last month’s Twitter/X Vs Threads conversation, and whether the rebrand will hurt or hinder Musk’s $44bn purchase. We then looked at how AI can be used to support your marketing efforts – and the times when it shouldn’t! The Lionesses have us excited for the future of female football, and we also pick apart the essentials and the desirables of a marketing campaign. We conclude with an examination of the world of influencers, and when to use macro or micro influencers![00:00] Introduction[01:01] Twitter becomes X: genius, or self-sabotage?[07:10] Using AI as a marketing tool[13:53] #LionessesDownUnder[20:35] Marketing campaign must-haves[26:57] Macro v micro influencers[31:02] Wrap-upA full transcript of this podcast is available on [web link]Further readingHow to build an enduring brand – [resource hub]Essential v desirable: nailing the foundations of your marketing campaigns [resource hub]Micro and Macro influencers: What’s the difference and why should you care? [resource hub]Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest marketing trends, celebrate the campaigns that made us smile, and capture our learnings for other marketing professionals. In this episode we covered:[00:00] Introductions[01:35] Threads v. Twitter: is the Instagram upstart a serious contender?[07:28] Why you should be making use of cross channel tracking[12:47] “Barbie is the original influencer”[19:09] Google Analytics 4: it’s really time to make the transition[24:16] Lead generation[29:32] Wrap-upA full transcript of this podcast is available on [web link]Further readingWhat is cross channel tracking and how do you use it? [resource hub]Here’s what’s new with Google Analytics 4 [resource hub]The best alternatives to Google Analytics 4 [resource hub]How to build data if you can’t gate content [resource hub]How to collect data more intelligently [resource hub]Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com