Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise!

Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They also put imposter syndrome on notice – after all, why should you question if you’re any good in a world where Google Analytics 4 exists. On that point, why DOES everybody hate Google’s latest web analytics service?

[00:00] Introductions

[01:20] The beauty of repurposing content

[07:30] Consumers are overwhelmed by streaming choices

[13:26] Take a break: KitKat wants you to remember your password

[20:19] Imposter syndrome in marketing

[26:55] Everyone hates GA4

[32:49] Wrap-up

A full transcript of this podcast is available on [web link]

Further reading

• Why you should be build repurposing content into your marketing strategy
• Eight tips for effective content repurposing
• The best alternatives to Google Analytics 4

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