The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings?

For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on social media, the dubious new ‘B2H’ marketing term, and the increase in ephemeral content and how you can use it to build out your brand personality.

Happy holidays from everyone at Brew Digital and we look forward to speaking with you again in 2024!

[00:00] Introductions

[01:13] Increasing engagement on social media

[09:10] B2B, B2B, B2H: are they really all that different?

[18:10] Christmas adverts!

[26:41] The growing importance of ephemeral content

[33:29] Wrap-up

A full transcript of this podcast is available on [web link]

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