Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform.

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Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need to deal with its many, many abuses. One such issue is the use of AI to generate copy that is hijacking Google search results with irrelevant, spammy content. Well, the search giant has had enough, and the March 2024 Core Update aims to reduce “unhelpful” content that’s been written for search engines, not humans.  SEO experts ShinRoo Chao and Jason Morris talk us through what this means for businesses.

Meanwhile, TikTok continues to dominate conversations – positively and negatively. Although the threat of a US ban looms, the video platform continues to expand in popularity. Young people are increasingly turning to TikTok as a search engine, and marketers are started to find success in B2B advertising. With Mark Bundle hosting, we talk to social media managers Debbie Gacutan-Jardim De Oliveira and  Saufi Mohd Nor, alongside paid media manager Ross Stratton to find out if TikTok is the place to be.

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Free discovery workshops!
Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshop

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Further reading
How to choose the right marketing channel for your campaign
Elevate customer engagement through personalised content marketing
Everything marketers need to know about the possible TikTok ‘ban’ in the USA
Meet Mark Bundle, a new host of Marketers of the Universe

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com