Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode.

The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop.

[00:00] Introductions

[00:54] Remember who your post/email is for… HINT: it isn’t you!

[08:46] Is reporting even worth it?

[17:40] The Peach: Esselunga’s advert that broke Italy

[24:47] Nostalgia marketing

[32:14] Wrap-up

A full transcript of this podcast is available on [web link]

Watch Esselunga's Peach advert here.

Further reading

• Don't rely on quantitative metrics alone when reviewing marketing performance
• How to make reporting more valuable
• Should you lean into nostalgia marketing for your next campaign?

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