MTM Visionaries

Marketers That Matter

Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.

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Episodes

SPECIAL EDITION | Chime Forum: Community-Driven Disruption Playbook
Nov 30 2023
SPECIAL EDITION | Chime Forum: Community-Driven Disruption Playbook
At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your community to disrupt the status quo. In this special episode, Vineet Mehra, CMO, Chime, Jamie Gersch, CMO Rothy's, Michelle Taite, CMO, Intuit Mailchimp, and Kory Marchisotto, CMO, e.l.f. Beauty and President, Keys Soulcare, created a community-driven disruption playbook, instead of relying solely on celebrities or influencersMake sure to check out the article recap, where you can also find the videos of the campaigns mentioned in the podcast:·       Chime Case Study: Igniting Your Community as Your Best Spokesperson·       Rothy’s Case Study: Knowing When to Embrace Your Community’s Feedback·       Mailchimp Case Study: Engaging with Community Wherever They Go·       e.l.f. Beauty Case Study: Giving Your Community the Keys to Drive the BrandABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram
Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands
Nov 20 2023
Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands
In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight, EVP and Chief Brand Officer at Mattel, Inc., and William White, SVP and Chief Marketing Officer at Walmart, came together to discuss how they marry innovation with tradition for their legacy brands.   Throughout the conversation they shared valuable insights and brand strategies, including aligning your brand’s purpose to every action, balancing tradition and innovation, creating maximum touchpoints across physical and digital experiences, inspiring innovation across the organization, and most excitedly–the Walmart and Mattel Barbie Cart campaign with that surprised and delighted everyone involved in terms of engagement.  If you're looking to gain some inspiration and learn more about how you can enhance your team, talent, and career from two of the world's top brand leaders, give this a listen/read and ask yourself these questions to see where your brand stands:   Does Your Customer Know Your Why?  Who is Your Innovation Serving?  Are Your Collaborations Creating a Unique Experience?  Are You Connecting Content to Commerce?  ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram
The New Muscles of Leadership ft. Bloomberg, Meta, Google, and 5s Diversity Marketing Leaders
Nov 10 2023
The New Muscles of Leadership ft. Bloomberg, Meta, Google, and 5s Diversity Marketing Leaders
This year’s most-requested topic for the Visionaries Podcast has been “Leadership Skills for Navigating the New Business Environment.” For such an important topic, we wanted to hear from leaders who model this well: Antonio Lucio, founder and principal at 5S Diversity (former CMO of Facebook, HP, and Visa) Nick Drake, VP of Marketing at Google Lizette Williams, Global Head of Vertical Solutions Marketing at Meta. Chris Marino, Global Head of Media and Marketing Technology at Bloomberg Media These four Visionaries have dedicated countless hours to listening, learning, and observing the ever-changing landscape of their industry while honing the leadership skills required for these changes.Antonio enjoyed a 40-year career in marketing before devoting 100% of his time to mentoring the next generation of marketing leaders. Nick was inspired by Antonio’s leadership skills when Antonio worked as CMO at Visa and has since become a people-centric leader himself. Lizette and Chris were among the first members of the Adweek Mentorship Exchange and had the privilege of being mentored by Antonio and Nick and remain in touch to this day. In this conversation, Antonio and Nick discuss the foundational principles of leadership and how the demands are changing. Lizette and Chris provide valuable perspectives from being mentored to becoming mentors themselves. Their collective insights offer a deeper understanding of new and much-needed leadership muscles, the importance of mentorship, and how confidence is a building block for greater impact and influence. ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram
The Pillars of Media and Influence with Yahoo and Superconnector Studios
Oct 26 2023
The Pillars of Media and Influence with Yahoo and Superconnector Studios
In this episode on Visionaries, Tressie Lieberman, CMO at Yahoo, and Jae Goodman, Founder of Superconnector Studios, and Board Chair of Effie,  joined to share how they think about the worlds of media and influence. While Tressie and Jae work from different industry seats, they share a passion for attracting consumers and driving brand and business results through ingenious strategies that work. In their conversation, they touch on eight different pillars that have led to their success:Reach the unreachable consumer Ignite the community Work with trusted partners to create entertainment-based content Go slow to go fast Brand over time, sales over night Look for bespoke KPIs to prove entertainment works Show the value of marketing to stakeholders Engage and convert consumersRead the article recap here: https://www.marketersthatmatter.com/the-8-pillars-of-media-and-influence-with-yahoo-and-superconnector-studios/ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram
SPECIAL EDITION | Snap Forum: The Next Evolution of Creators and Collabs 
Sep 21 2023
SPECIAL EDITION | Snap Forum: The Next Evolution of Creators and Collabs
Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evolution of Creators and Collabs.Join us as we sit down with four seasoned marketing veterans who share their expertise:Ilona Aman, CMO at Fabletics.Jabari Hearn, Managing Partner at AKQA.Noora Raj Brown, EVP Brand at goop.Michelle Crossan-Matos, CMO at Ulta Beauty.Together, they unravel the complexities of the evolving creator economy and explore how brands can establish authentic connections with creators. They also introduce the innovative "Above the Ground, On the Ground, and Underground" framework, providing a fresh perspective on creator marketing.If you're curious about the future of marketing and the power of authentic creator partnerships, this episode is a must-listen. Subscribe to the MTM Visionaries podcast to stay informed about the latest insights and trends in the world of marketing.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram
Roku Forum: The Next Frontier of Commerce–Clickable, Shoppable TV
May 11 2023
Roku Forum: The Next Frontier of Commerce–Clickable, Shoppable TV
The democratization of attention is on the rise, and brands must pay attention to this major shift in media marketing.  Advertising is no longer linear, and there are countless ways to target consumers at scale—but what about showing up for the unreachable consumer? In order to stay competitive, it’s important for marketers to explore new media channels and the platforms and partnerships that do this well. This special episode was recorded from an MTM Forum hosted at Roku’s brand-new headquarters. The NYC marketing community discussed how to reach traditionally unreachable viewers with new options for conversion, including breakthrough video commerce.   The Visionaries on the forefront of this shift are: Dan Robbins, VP, Ad Marketing & Partner Solutions at Roku; Brian Beitler, Founder of Sune and GM Live Shop Ventures LLC; Kalen Thornton, VP Sports, Entertainment & Gaming at PepsiCo; Nick Buzzell, CEO at NBTV Studios & Channels; Suzy Whaley, President at Golf Nation.  ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram