In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters with special guests:  Chris Koehler, the CMO at Box; Chrissy Anderson, the VP of Strategic Planning & Operations at Intercom; Nii Mantse Addy, the CMO at Philo; Santi Pochat, the VP of Brand at LinkedIn; and Terry Seitz, the VP of North America Marketing at Visa.As our industry is becoming more complex, fast-paced, and digital-everything—and with no sight of things slowing down—we need a whole new way of leading. In this episode, we cover the essential muscles and mindsets modern marketers need to flex. The main three muscles discussed in this forum were:Adaptability: Understanding AI’s Impact on Your BusinessClarity: Insight-based Marketing that Breaks Through Today’s ‘Noise’Courage: Taking the Lead of Your Career Empathy & Emotional Intelligence: Seeing from others' lensABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

Visionaries Season 3 is here! First up is Sadira Furlow, Chief of Brand and Communications at Tony's Chocolonely, and Sheila Pollak, Chief Brand Experience Officer at Orvis. In this episode, they discuss:The hidden benefits of living and working internationally.Tips on keeping remote teams engaged and innovative.Pivotal moments that led to bold and necessary career moves.The power of wielding levity and humor as you lead.The similarities and differences in leading small vs. mega-brands.The fine line between having a brand purpose and saving the world?And so. much. more. ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your community to disrupt the status quo. In this special episode, Vineet Mehra, CMO, Chime, Jamie Gersch, CMO Rothy's, Michelle Taite, CMO, Intuit Mailchimp, and Kory Marchisotto, CMO, e.l.f. Beauty and President, Keys Soulcare, created a community-driven disruption playbook, instead of relying solely on celebrities or influencersMake sure to check out the article recap, where you can also find the videos of the campaigns mentioned in the podcast:·       Chime Case Study: Igniting Your Community as Your Best Spokesperson·       Rothy’s Case Study: Knowing When to Embrace Your Community’s Feedback·       Mailchimp Case Study: Engaging with Community Wherever They Go·       e.l.f. Beauty Case Study: Giving Your Community the Keys to Drive the BrandABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight, EVP and Chief Brand Officer at Mattel, Inc., and William White, SVP and Chief Marketing Officer at Walmart, came together to discuss how they marry innovation with tradition for their legacy brands.   Throughout the conversation they shared valuable insights and brand strategies, including aligning your brand’s purpose to every action, balancing tradition and innovation, creating maximum touchpoints across physical and digital experiences, inspiring innovation across the organization, and most excitedly–the Walmart and Mattel Barbie Cart campaign with that surprised and delighted everyone involved in terms of engagement.  If you're looking to gain some inspiration and learn more about how you can enhance your team, talent, and career from two of the world's top brand leaders, give this a listen/read and ask yourself these questions to see where your brand stands:   Does Your Customer Know Your Why?  Who is Your Innovation Serving?  Are Your Collaborations Creating a Unique Experience?  Are You Connecting Content to Commerce?  ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

This year’s most-requested topic for the Visionaries Podcast has been “Leadership Skills for Navigating the New Business Environment.” For such an important topic, we wanted to hear from leaders who model this well: Antonio Lucio, founder and principal at 5S Diversity (former CMO of Facebook, HP, and Visa) Nick Drake, VP of Marketing at Google Lizette Williams, Global Head of Vertical Solutions Marketing at Meta. Chris Marino, Global Head of Media and Marketing Technology at Bloomberg Media These four Visionaries have dedicated countless hours to listening, learning, and observing the ever-changing landscape of their industry while honing the leadership skills required for these changes.Antonio enjoyed a 40-year career in marketing before devoting 100% of his time to mentoring the next generation of marketing leaders. Nick was inspired by Antonio’s leadership skills when Antonio worked as CMO at Visa and has since become a people-centric leader himself. Lizette and Chris were among the first members of the Adweek Mentorship Exchange and had the privilege of being mentored by Antonio and Nick and remain in touch to this day. In this conversation, Antonio and Nick discuss the foundational principles of leadership and how the demands are changing. Lizette and Chris provide valuable perspectives from being mentored to becoming mentors themselves. Their collective insights offer a deeper understanding of new and much-needed leadership muscles, the importance of mentorship, and how confidence is a building block for greater impact and influence. ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula:  Lead Like a Coach Center Everyone around a Common Mission Delight Fans by Showing up in Culture Be a Valuable Member of the Community Give all Stakeholders a Position to Play Join Forces with Brands that Help you Win Ignite Internal Teams around a Bigger Purpose ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In this episode of Visionaries, Patricia Corsi, Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto, SVP of Global Business Development Officer at Salesforce, share their secrets to successfully navigating the ever-evolving global and local marketplace dynamics. For them, it comes down to two central questions:  How do you evaluate across several markets what to approach globally and locally? What are the capabilities required to stand up the strategy? They answer these questions throughout the episode and share some hearty career advice that you won’t want to miss. Here is what they had to say on the Marketers That Matter Visionaries Podcast, and how it could impact your global and local markets! ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In this episode on Visionaries, Tressie Lieberman, CMO at Yahoo, and Jae Goodman, Founder of Superconnector Studios, and Board Chair of Effie,  joined to share how they think about the worlds of media and influence. While Tressie and Jae work from different industry seats, they share a passion for attracting consumers and driving brand and business results through ingenious strategies that work. In their conversation, they touch on eight different pillars that have led to their success:Reach the unreachable consumer Ignite the community Work with trusted partners to create entertainment-based content Go slow to go fast Brand over time, sales over night Look for bespoke KPIs to prove entertainment works Show the value of marketing to stakeholders Engage and convert consumersRead the article recap here: https://www.marketersthatmatter.com/the-8-pillars-of-media-and-influence-with-yahoo-and-superconnector-studios/ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

What happens when creative titans Joanna Coles and Jonathan Mildenhall come together for a special episode of Visionaries Unplugged with the precursor “ask us anything, literally anything”?  Loads of fun! From sharing the story of how they played undercover creative consultations in Cannes and the community rallying them to write a book together to incredible guidance on how to master your creative spirit–this special episode will have you scribbling notes, laughing, and wanting more. ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

When it comes to purpose-led brands, Chipotle and The North Face are leading the charge.  Chipotle is dedicated to providing fresh, real, and responsibly sourced food, while The North Face is obsessed with equipping and inspiring people to live extraordinary lives. We invited Chris Brandt, Chief Brand Officer at Chipotle, and Sophie Bambuck, CMO at The North Face, to join us on Visionaries to discuss their personal, professional, and corporate purposes and how they support important causes through meaningful campaigns.  In this episode, they expand on five marketing tips for putting purpose in the driver’s seat:Find Your Personal Power First, Then Your Place.Remain True to Your Company’s Core PurposeFuel Sustainable Causes through BrandCreate Avenues for Customers to Get InvolvedYou can read the recap and explore more content here: https://www.marketersthatmatter.com/chipotle-and-north-face-purpose/ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

One of the most complex challenges marketing leaders face today is proving that marketing drives business success.  In this episode on Visionaries, Akerho Oghoghomeh, SVP and Global Head of Marketing at Beyond Meat, and Ken Turner, CMO at Fanatics Collectables, tackle this topic on behalf of the marketing community, breaking it down into five parts–the why, how, who, when and what. Why is it important to know how to drive business results? How do you measure success? Who should you be engaging as champions of marketing? When is it truly a marketer's time to shine?  And what is most important for marketers to focus on?  ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evolution of Creators and Collabs.Join us as we sit down with four seasoned marketing veterans who share their expertise:Ilona Aman, CMO at Fabletics.Jabari Hearn, Managing Partner at AKQA.Noora Raj Brown, EVP Brand at goop.Michelle Crossan-Matos, CMO at Ulta Beauty.Together, they unravel the complexities of the evolving creator economy and explore how brands can establish authentic connections with creators. They also introduce the innovative "Above the Ground, On the Ground, and Underground" framework, providing a fresh perspective on creator marketing.If you're curious about the future of marketing and the power of authentic creator partnerships, this episode is a must-listen. Subscribe to the MTM Visionaries podcast to stay informed about the latest insights and trends in the world of marketing.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

It’s hard to keep iconic brands fresh. However, in this episode on Visionaries, Kristin Patrick, EVP and CMO at Claire’s, and Mark Kirkham, SVP and CMO of International Beverages at PepsiCo, share their secrets to success. With a shared passion for marketing efficiencies that keep brands fun and relevant for today’s consumers, they will leave you feeling inspired throughout the entire conversation. From creating platforms geared towards Gen Z and Gen Alpha to keeping their teams unified and aligned with a servant-leader mindset, here’s what they had to say on Visionaries and how it could impact you and your teams.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

You’ve probably heard it before–leave emotions out of the board room. But what if leaders with high emotional quotient (EQ) are exactly what our businesses need in order to grow and connect with colleagues and consumers? In this episode of Visionaries, we brought together Elizabeth Preis, CMO at Anthropologie and Charisse Hughes, SVP, Chief Growth Officer at Kellogg to discuss how they are using EQ to make business decisions, including how they think about AI and lead their teams through change. Former colleagues at Estée Lauder and now friends, Charisse and Elizabeth take us on a journey that will leave you enchanted, inspired, and empowered to lead with your head and heart.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In this episode, two marketing and digital trailblazers from the same company, Marie Gulin-Merle, Global Vice President of Ads Marketing at Google, and Anne Marie Nelson-Bogle, Vice President of YouTube Ads Marketing at Google, discuss how AI can enhance a marketer’s competitive advantage. It's an exciting conversation around the possibilities of AI, how to evolve as a marketer, and navigating big life changes.Anne Marie and Marie had the joy of working together 10 years ago at L’Oreal where they navigated many digital transformations together, including the launch of their try-on app Makeup Genius, before Snapchat AR/VR filters were a thing. They later reconnected when Marie had a position open at Google, and now they are teaming up to reimagine modern advertising for the tech giant.References: Google's AI HandbookABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In this episode of Visionaries, you will hear from two powerful leaders who share a deep connection that goes beyond the boardroom. Dara Treseder, CMO at Autodesk, and Carla Hassan, Global CMO at JP Morgan Chase, first met at a dinner in NYC at the start of Dara's career. Despite their different backgrounds, they bonded over their shared experiences as immigrant leaders. Carla recalls, "When you are one of the few, you sit together, because you understand each other's experiences." This heartfelt conversation is a testament to what can happen when leaders truly see one another as equals. Join us as we explore how setting a clear vision for the future is bookended by people and potential. You won't want to miss this inspiring episode.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

During our San Francisco Forum at the Autodesk headquarters, we brought together four seasoned marketing veterans to bring insight on balancing innovation, motivation, and uncertainty.In this special, energizing conversation, Dara Treseder, CMO at Autodesk, Lara Hood Balazs, EVP, CMO, and GM of Strategic Partner Group at Intuit, Nick Drake, VP of Marketing at Google, Taj Alavi, VP, Global Head of Marketing at Spotify, discuss how they are navigating this challenge, despite not having the answers to what the future will hold.Be sure to check out their 11 Proven Strategies to Motivate Your Team and Foster a Culture of Innovation as well.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In this episode on Visionaries with Melissa Hobley, the Global CMO at Tinder, and Soyoung Kang, the CMO at eos Products, all 30 minutes are packed with great insights, genuine laughs, real advice, and overall goodness! From “hoo-has” to hook-ups, nothing was off limits! They share a fearless Challenger Mindset by shedding stigmas and embrace human truths revealed by their communities. Their secret?  Tapping into the fresh perspectives of young talent, leaning into the brass, brave, authentic insights, and just going for it! Enjoy their episode or read the recap here: https://www.marketersthatmatter.com/eos-and-tinder-cmos-shredding-stigmas-embracing-human-truths/ ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

Marketing can get overcomplicated, fast. But, in this episode on Visionaries, Greg Lyons, CMO of PepsiCo Beverages North America (PBNA), and Morgan Flatley, Global CMO and Head of New Business Ventures at McDonald’s, came together to share their perspectives on the true driver of success: a simplicity mindset.The two global leaders share how this mindset can have a tremendous internal and external impact. They unpack the importance of fostering a culture of collaboration among their marketing teams through a framework of authenticity, kindness, and bravery. ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

Motivating Gen Z within your organization or externally as your consumers can be puzzling, but it’s not impossible. This is one of the most interesting, dynamic and inspirational generations, and marketers need to not only know how to connect with them as consumers, but also work with them. So we invited six incredible speakers to our Forum hosted at Pinterest HQ with a unique points of view: Andréa Mallard, Chief Marketing and Communications Officer at Pinterest Barbara Messing, Chief Marketing and People Officer at Roblox Rachel Delphin, CMO at Twitch Steven Tristan Young, CMO at Poshmark Dylan Gambardella, Co-founder and CEO at Next Gen HQ Ziad Ahmed, CEO at JUV Consulting ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram