SPECIAL EDITION | Snap Forum: The Next Evolution of Creators and Collabs

MTM Visionaries

Sep 21 2023 • 38 mins

Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evolution of Creators and Collabs.

Join us as we sit down with four seasoned marketing veterans who share their expertise:

  • Ilona Aman, CMO at Fabletics.
  • Jabari Hearn, Managing Partner at AKQA.
  • Noora Raj Brown, EVP Brand at goop.
  • Michelle Crossan-Matos, CMO at Ulta Beauty.

Together, they unravel the complexities of the evolving creator economy and explore how brands can establish authentic connections with creators. They also introduce the innovative "Above the Ground, On the Ground, and Underground" framework, providing a fresh perspective on creator marketing.

If you're curious about the future of marketing and the power of authentic creator partnerships, this episode is a must-listen.

Subscribe to the MTM Visionaries podcast to stay informed about the latest insights and trends in the world of marketing.


The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.


"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click