Chipotle and The North Face Marketing Execs | Leading Purpose-Led Brands

MTM Visionaries

Oct 2 2023 • 28 mins

When it comes to purpose-led brands, Chipotle and The North Face are leading the charge.  Chipotle is dedicated to providing fresh, real, and responsibly sourced food, while The North Face is obsessed with equipping and inspiring people to live extraordinary lives.

We invited Chris Brandt, Chief Brand Officer at Chipotle, and Sophie Bambuck, CMO at The North Face, to join us on Visionaries to discuss their personal, professional, and corporate purposes and how they support important causes through meaningful campaigns.  In this episode, they expand on five marketing tips for putting purpose in the driver’s seat:

  1. Find Your Personal Power First, Then Your Place.
  2. Remain True to Your Company’s Core Purpose
  3. Fuel Sustainable Causes through Brand
  4. Create Avenues for Customers to Get Involved

You can read the recap and explore more content here:


The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.


"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click