The inaugural episode of the Behind The Badge podcast sees the team enter The Premier League with Burnley Football Club, following on from the club's wildly successful one-year stint in the Championship, and discuss how Burnley adapted commercially to the global eyes that the biggest football league in the world brings.

Joining SBC Sponsorship Director George Harborne, and Insider Sport Editor Joe Streeter, is Burnley FC's Head of Commercial, Marcus Mellor, as the trio discuss the commercial differences between England's first and second tiers, chat about the sponsorship around the stadium, which evolved when the club was in the Championship, the growth of its commercial engine and the impact of minority owners, former Houston Texans and Arizona Cardinals star JJ Watt and his partner, former USWNT soccer player Kealia Watt.

Mellor also expands more on Burnley's relationship with TikTok, how it's enhancing the Club's women's team, and the exciting ambitions for the Clarets on the women's side of the game.

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