In the latest episode of Behind the Badge podcast, George Harborne, Director at SBC Sponsorship and Fernando Noodt, Business Journalist at SBC Noticias, sit down with Colo Colo’s CCO & CMO, Samuel Perez, to discuss sponsorship through Chile, how it impacts the club and Perez’s entry into sport sponsorship.

Conducted at the recent SBC Summit Latinoamerica, the trio all talk about Colo Colo’s Coolbet partnership, the biggest deal in Chilean football history, regulatory crackdowns in sponsorship and how gambling sponsorship supports the footballing pyramid.

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