The Mariah Coz Show

Mariah Coz

The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently. read less
BusinessBusiness

Episodes

Listen To My Launch Masterclass: Monetize Your Content With An Ecosystem of Evergreen Digital Products, Courses and Programs (expires soon!)
1w ago
Listen To My Launch Masterclass: Monetize Your Content With An Ecosystem of Evergreen Digital Products, Courses and Programs (expires soon!)
For a limited time, you can listen to the audio of my launch masterclass here on the podcast! This episode will expire on April 24th, 2024, when the doors close for this Monetize enrollment.  We are celebrating the Monetize enrollment opening with a *brand new* masterclass! I highly recommend you watch the video of the masterclass though, because the visuals, images, and diagrams show you in detail all the funnels, strategies and systems I’m talking about! ➡️ Watch the full masterclass and enroll here before doors close! As a reminder, enrollment for Monetize is open for a limited time! Doors close on Wednesday April 24th at 11:59 PM ET. In this episode/masterclass: How to reverse engineer your own course and creator business to $100k, $500k, or $1M revenue Which products to focus on to maximize profitability while keeping a clear and spacious CEO calendar The *simplified* content systems that work no matter what platforms you publish content on New (free) lead generation strategies that brought us 1500+ warm leads in just a few months My simple operating system for evergreen sales + the funnels working right now The exact schedule for doing it all in less than 20 hours a week See a tour of everything included in Monetize and how to know if it’s right for you This masterclass is a literal goldmine of behind-the-scenes insight into how I run my 7-figure course business 🌟 Check it out before it expires on Wednesday April 24th! ➡️ Watch the full masterclass and enroll here before doors close! Resources + Links: Visit the site - www.mariahcoz.com  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join
3 Types Of Profitable Courses, Products and Programs That Are Selling Right Now
Apr 15 2024
3 Types Of Profitable Courses, Products and Programs That Are Selling Right Now
3 Types Of Courses, Products and Programs That Are Profitable Right Now…and how to make some small tweaks to turn the offers you have into the offers your audience actually wants in this market. I’m breaking down what types of digital products, courses and program structures are working right now with real examples you can model.  Everyone wants to know what is actually selling *now* when it comes to courses. “Are courses still selling as well as they used to?” “Are people still investing in higher ticket programs?” “What types of digital products are the most profitable?” Yes, there are certain delivery formats and structures that people are looking to buy right now. I’ve got you covered! ➡️ Read the full blog post here In this episode: Private insights from the “x-ray vision” of being behind the scenes of my clients businesses  The breakdown of 3 categories of profitable products that are selling now Why you probably already have a profitable digital product hiding in your files or inside your bigger program and how to pull it out as a low ticket offer The power of having an “all access pass” style program or subscription that combines your body of work in one place Why confusion and overwhelm kills sales and what to do instead The little known high ticket offer type that brought in an extra $60k for us the last few weeks behind the scenes How to make simple tweaks to turn the products, content, and curriculum you already have into the types of offers your audience wants to buy right now The all new Monetize x Profit Architecture bundle is opening for enrollment very soon! There will be very limited bonuses and early access just for the waitlist. Put your name on the waitlist at mariahcoz.com/monetize Resources + Links: Visit the site - www.mariahcoz.com  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join  Submit your Creator Confession here
Selling Your Own Course vs. Selling Other People’s Stuff (and a personal epiphany I had this week)
Apr 11 2024
Selling Your Own Course vs. Selling Other People’s Stuff (and a personal epiphany I had this week)
Don’t downplay the good stuff! I realized something this past week. I’ve been doing you a disservice. In my attempt to not fall into the “guru” pile of being another one of those annoying people online yapping about how great having an online course business is - I often completely downplay how freaking great having an online course business is compared to other options 😁 I never want to minimize the fact that building any type of business takes time and hard work - and that includes creating + selling online courses and digital products.  But I realize I sometimes go so far the other way - that I forget to share that, yes, although 10% of it is hard and challenging, the other 90% of it is WOW, AMAZING, “I CAN’T BELIEVE THIS IS MY LIFE” GOOD. Selling your own products to your own audience is honestly SO much more empowering than selling other people’s stuff (whether that be through affiliates, brand deals, ads, or some other options I discuss in the episode) It can be easy to take something you’ve been doing a long time for granted and look at other people/models and think they have it all figured out…or that the grass is greener… but I’ve learned a powerful lesson about how awesome selling your own offers to your own audience is.  ➡️ Read the full blog post here In this episode: My a-ha moment about why I tend to downplay all the good stuff about running a course business Some of the highlights from the last year I didn’t share because I didn’t want to brag or be annoying Reflecting on where you might be downplaying your success or forgetting how amazing your work is From thinking the grass might be greener monetizing with sponsors, ads, brand deals or affiliates to realizing that nothing really compares to creating, selling and owning your own products and your own audience Why the message I’ve been sharing since 2015 is even *more* relevant in 2024 with all the wild stuff going on on social media Developing the core skills that will serve you for life, no matter what you sell online or what niche you are in The all new Monetize x Profit Architecture bundle is opening for enrollment very soon! There will be very limited bonuses and early access just for the waitlist. Put your name on the waitlist at mariahcoz.com/monetize Resources + Links: Visit the site - www.mariahcoz.com  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join  Submit your Creator Confession here
Everything you need to know about the new Monetize 🤝 Profit Architecture bundle
Apr 4 2024
Everything you need to know about the new Monetize 🤝 Profit Architecture bundle
Everything you need to know about the new Monetize 🤝 Profit Architecture bundle Big news! We are about to open the doors to the all new Monetize x Profit Architecture bundle, which will be under the name “Monetize” but includes *everything* in one, streamlined, cohesive experience - and I am so thrilled! ➡️ Get all the details and add your name to the waitlist here! I’m sharing everything you need to know about the upcoming Monetize x Profit Architecture bundle enrollment opening on Thursday April 18, 2024. Make sure to get on the waitlist for limited edition bonuses, special pricing, and updates. In this episode: The epiphany I had that inspired me to shift gears mid-way through executing my launch plan Why I had such a hard time choosing a name for this new all-inclusive bundle The behind the scenes of how this bundle became possible (finally!) after months of people asking me to create this Who the Monetize x Profit Architecture bundle program is for, what’s included (literally everything!), what you’ll create, and how it all works Details about the investment options, why it’s such a no brainer accessible price point even though this program includes our advanced strategies for experienced CEOs and course creators What to expect when the doors open soon - including special waitlist-only bonuses! ➡️ Get all the details and add your name to the waitlist here! Resources + Links: Visit the site - www.mariahcoz.com  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join  Submit your Creator Confession here
Reverse Engineer Your Ideal Weekly Schedule (Here’s Mine)
Mar 20 2024
Reverse Engineer Your Ideal Weekly Schedule (Here’s Mine)
Reverse Engineer Your Ideal Weekly Schedule (Here’s Mine)  Designing your ideal work schedule starts with imagining how you want to spend your time outside of work. When I am entering a new season that requires a new schedule, I take the time to think about how I want my day to day to feel. Then I can reverse engineer what my ideal work days look like, bringing together my desires and spaciousness of my ideal day with the work that has to get done.  Balance work and life as a creator-founder with a schedule that helps you focus, while prioritizing personal activities and life goals. See my weekly schedule as an example and learn how to reverse engineer your own! ➡️ Read the full blog post here In this episode: Create an “ideal schedule” that doesn’t stress you out or require you to be perfect Why we put our lifestyle goals and desires (fun stuff) on the calendar first How to take inventory of all your tasks and projects before creating your ideal schedule Puzzling together the personal items and business tasks into your ideal schedule Why you need to let go of perfectionism in this process What my day to day looks like in this season of my business I mention the video walkthrough of my weekly schedule from a few months ago, here. Resources + Links: Visit the site - www.mariahcoz.com  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join  Submit your Creator Confession here
How to take long breaks during the delivery of your program
Feb 7 2024
How to take long breaks during the delivery of your program
In this episode, I’m sharing an actual episode from my Q&A Private Podcast, which is usually exclusively for my clients!   At the time of publishing this, my Q&A Private Podcast has over 70 episodes on it (!!) and I add more all the time. My clients can submit questions and topics, I curate which ones I answer for the private podcast, and I publish them as individual mini-episodes (1 answer/topic per episode) so it’s super searchable, digestible and easy to listen to! People absolutely love it, and I know you will too.    If you’d like to access the Q&A private podcast and all the other courses, resources, and support in Monetize, you can enroll today here.    This episode is one of many of our Q&A private podcast episodes - and today’s is all about how you can take longer, planned breaks (like 2-6 weeks) in your business when you are running an ongoing program.    The question submitted from a client was, “How can I take planned longer breaks during the delivery of my program?”. You’ll hear my answer in this episode!   I love this topic because I truly think all business owners should be planning for rest and time off in their schedules from the beginning - and baking this into your delivery, marketing, and strategy from day 1 is going to make it so much easier.   This episode is all about how you communicate those breaks and time off to your clients in a way that serves and supports them as much as it does you!   I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.   In this episode: How to plan to take breaks during your program delivery from the beginning The messaging and positioning of taking rest time while delivering a long-term program How to communicate your planned breaks to potential clients and current clients How mindset plays a role in taking time off throughout the year while you have a rolling program Examples of how I communicate expectations around my Q&A private podcast (just for my clients)    If you’d like to access the Q&A private podcast and all the other courses, resources, and support in Monetize, you can enroll today here.    Mariah is also putting together a small, cozy mastermind - think of it like a group chat of awesome founders and creators, finding monetization opportunities and doing cool sh*t! DM Mariah on Instagram or email us to learn more.    RESOURCES MENTIONED: www.creatorparty.co    https://www.skool.com/mariah  https://www.fearlessceo.co/ https://www.fearlessceo.co/blog    SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/taking-breaks  SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast
2024 Predictions
Jan 30 2024
2024 Predictions
In this episode, I’m sharing my predictions for what’s in and out in 2024 in the online business landscape. From product trends to marketing and messaging, I’m sharing what I see shifting this year and where I think our little corner of the internet is headed.  I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast. In this episode: The rise of solopreneurship and tiny teams replacing the desire to “scale” Why I hope we can all finally move on from the misnomer “passive income” and focus on building real, balanced businesses instead The growing interest in asynchronous business systems Digital products are having a moment - and why this is a good and bad thing My thoughts on aspirational vs. relatable content in 2024 The one format that I think has potential to disrupt webinars as a go-to strategy Why is everyone so freaking nostalgic for their 2015 business era? I have thoughts! Join our FREE community, Creator Party, today: request access here. Inside the community, you can unlock premium courses by being part of the conversation. You earn points by contributing to the community to unlock access to courses about: 💰 Monetizing your content as a creator with paid communities, digital products and courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more! Join our FREE community, Creator Party, today: request access here. 💗Thank you to our sponsor and partner, Skool! This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.  RESOURCES MENTIONED: www.creatorparty.co    https://www.skool.com/mariah  https://www.fearlessceo.co/ https://www.fearlessceo.co/blog  SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/2024-predictions  SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast
Year of Simplicity: 2023 Recap & Reflections
Jan 23 2024
Year of Simplicity: 2023 Recap & Reflections
In this episode, I’m sharing my reflections on 2023 - a year of simplification, enoughness and asynchronous everything! In 2023 I created so much spaciousness in my schedule, cleared my calendar, discovered a lot of joy and contentment outside of business things, and overall had a TON of fun while not worrying about all the traditional benchmarks of “success”.    I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.   In this episode: How creating space allowed me to say “yes” to unexpected opportunities through 2023 The contrast between what seemed like a quiet exterior and having more fun offline The joy of having lots of free time and not feeling pressure to share it all for public consumption The logistics of how I created a clear calendar (changes I made to my mastermind, programs and more) Lessons learned from the recurring themes of Simplicity, Enoughness, and Asynchronous Personal updates on travel, my cooking obsession and other hobbies Where I see my business fitting into the bigger picture of my life   Join our FREE community, Creator Party, today: request access here.   Inside the community, you can unlock premium courses by being part of the conversation.   You earn points by contributing to the community to unlock access to courses about:   💰 Monetizing your content as a creator with paid communities, digital products and courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more!   Join our FREE community, Creator Party, today: request access here.   💗Thank you to our sponsor and partner, Skool!   This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.  RESOURCES MENTIONED: www.creatorparty.co    https://www.skool.com/mariah  https://www.fearlessceo.co/ https://www.fearlessceo.co/blog    SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/2023-recap    SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast
Sprint With Us! Launch Before Black Friday and Let Mariah Promote You
Oct 17 2023
Sprint With Us! Launch Before Black Friday and Let Mariah Promote You
Sprint With Us! Launch Before Black Friday and Let Mariah Promote You (Thank you to our sponsor and partner, Skool!) 🤩 Want to launch something before Black Friday/Cyber Monday (the biggest sales weekend of the year?) 😍 Want to get out of your own way and take imperfect action with us? 😄 Want Mariah to promote your new free group or paid offer link to our audience, meaning more visibility for your biz before the end of the year?   A couple weeks ago, I had an idea (love it when that happens) What if instead of motivating people to take action with run of the mill bonuses or “rah rah” cheerleading, we did something REALLY valuable for our Monetize members that would actually boost their business? What if we really inspired people to take imperfect action NOW, together, and be rewarded for that? The idea for our upcoming Skool Sprint was born (and ALL Monetize members are welcome to participate!) 💭 I thought, “what if we all worked together on launching either a free group, paid subscription or paid digital product before Black Friday - and then *I* can actually promote and share all those awesome groups and offers with *my* audience??” So that’s what we’re doing! So, do you want me to promote your free group or paid offer to my audience?   Here’s how it’s going to work: ✅ You join Monetize, where you will create + prepare to launch either a free group or paid offer (subscription or one-time purchase digital product) in about 3 weeks, using our step-by-step tools, templates, checklists, and trainings that make it as simple as humanly possible ✅ You will submit a link to your offer/group to be included in a blog post that will be promoted to our audience (there’s a deadline to submit your link by). We welcome both B2C and B2B products! ✅ I will promote that post to my email list, on social media, and in the Creator Party community (tens of thousands of people combined, to an audience with a huge variety of interests!) All of this is happening before Black Friday, so you’ll have something super high value to offer for the biggest business weekend of the year! The 3-week sprint *officially* kicks off October 23rd in the Monetize community. However, the sooner you join, the more time you will have to get your free or paid offer put together and prepped - so I recommend you start right now.   Get a head start and join us today to start your Sprint!   Important details: You need to be an active member of Monetize to be eligible for the Sprint Your offer does need to be hosted on Skool to be eligible to be promoted by us (free group, paid subscription, or one-time purchase product hosted on Skool) - a free Skool software account is included in your Monetize membership We will not promote any offer or groups that do not align with our company values or follow our Inclusive Language Guidelines, this is at our sole discretion. You need to submit your link before this Sprint deadline, late submissions cannot be accepted or published as we need time to prepare the posts on our end   Join our FREE community, Creator Party, today: request access here. Inside the community, you can unlock premium courses by being part of the conversation. You earn points by contributing to the community to unlock access to courses about: 💰 Monetizing your content as a creator with paid communities, digital products and courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more! Join our FREE community, Creator Party, today: request access here. 💗Thank you to our sponsor and partner, Skool! This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.  RESOURCES MENTIONED: www.creatorparty.co    https://www.skool.com/mariah  https://www.fearlessceo.co/ https://www.fearlessceo.co/blog  SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/sprint-2023  SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast
Profitable Models for Recurring Revenue (Watch a Lesson From Monetize)
Oct 17 2023
Profitable Models for Recurring Revenue (Watch a Lesson From Monetize)
In this episode and video, I’m sharing with you a lesson from my program, Monetize! It’s all about different models for monetizing as a creator with your own offers - the pros and cons of subscriptions vs one-time purchase products, examples of both, and how they can work together. Listen to the audio on the podcast or watch the video here.  ⭐ Join us for our Sprint, launch before Black Friday/Cyber Monday and Mariah will promote you to our audience! Learn more here.  I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast. In this episode and video: The two core models for monetizing with your own products as a creator Why creators should have at least one revenue stream that they own (other than sponsors or affiliates)  The difference between selling one-time purchase products and recurring revenue subscriptions, and who is suited to each Examples of each for different niches How to combine both of these models into one powerful ecosystem Choosing the model to start with that fits your personality and goals   Join our FREE community, Creator Party, today: request access here. Inside the community, you can unlock premium courses by being part of the conversation.   You earn points by contributing to the community to unlock access to courses about: 💰 Monetizing your content as a creator with paid communities, digital products and courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more! Join our FREE community, Creator Party, today: request access here. 💗Thank you to our sponsor and partner, Skool!   This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.  RESOURCES MENTIONED: www.creatorparty.co    https://www.skool.com/mariah  https://www.fearlessceo.co/ https://www.fearlessceo.co/blog    SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/recurring-revenue  SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast
Answering Your Questions About My Workweek & Schedule (Part 2)
Oct 4 2023
Answering Your Questions About My Workweek & Schedule (Part 2)
In this episode, I’m answering your questions about how I plan my schedule and structure my workweek as a creator and business owner. This is Part 2 of a 2-Part series showing you my unique approach to planning my months > weeks > days and how I manage my tasks without any “productivity apps”.    I’m answering all your follow up questions about how I get through the boring tasks, how I plan for low-energy seasons, and more!   Listen to the podcast or watch the video here.    I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.   In this episode: My “must-do” tasks for the week My top 3 priorities every week How I balance structured work and spontaneous ideas How I translate the Map Your Model practice into my monthly, weekly and daily actions How to plan around low energy seasons in your business My thoughts on if newer business owners can have 3-4 day workweeks and be successful How to build in buffer for reactive tasks that pop up How my schedule changes seasonally If I use any apps or tools to be more “productive” (hint: I don’t)   Join our FREE community, Creator Party, today: request access here.   Inside the community, you can unlock premium courses by being part of the conversation.   You earn points by contributing to the community to unlock access to courses about:   💰 Monetizing your content as a creator with paid communities, digital products and courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more!   Join our FREE community, Creator Party, today: request access here.   💗Thank you to our sponsor and partner, Skool!   This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.  RESOURCES MENTIONED: www.creatorparty.co    https://www.skool.com/mariah  https://www.fearlessceo.co/ https://www.fearlessceo.co/blog    SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/my-schedule-part-2    SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast
How I Plan My Workweek & Schedule (Part 1)
Oct 4 2023
How I Plan My Workweek & Schedule (Part 1)
In this episode and video, I’m sharing a detailed breakdown of how I structure and plan my work weeks and schedule as a business owner and creator. This is Part 1 of a 2-Part series showing you my unique approach to planning my months > weeks > days and how I manage my tasks without any “productivity apps”.    I’m walking you through my Google Doc system for managing my day to day tasks and projects, as a tiny team built for independent work.    I highly recommend you watch the video showing the full walkthrough, but we’ve also made the audio available on the podcast.    I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.   In this video: Why I aim to work 3 to 4 days a week My “anti-schedule” approach to my work week that is all about creating space for energizing work Walk through 3 months of my schedule day-to-day over my shoulder (watch the video!) Why I don’t use any productivity apps, and how I set everything up in Google Docs What a launch week looks like vs. a regular workweek Why I don’t really have an ideal schedule How I build out my months > weeks > days on the calendar   Join our FREE community, Creator Party, today: request access here.   Inside the community, you can unlock premium courses by being part of the conversation.   You earn points by contributing to the community to unlock access to courses about:   💰 Monetizing your content as a creator with paid communities, digital products and courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more!   Join our FREE community, Creator Party, today: request access here.   💗Thank you to our sponsor and partner, Skool!   This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.  RESOURCES MENTIONED: www.creatorparty.co    https://www.skool.com/mariah  https://www.fearlessceo.co/ https://www.fearlessceo.co/blog    SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/my-schedule-part-1    SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast
My Plan For Creating Ongoing Sales Through Content: Behind The Scenes Update
Sep 26 2023
My Plan For Creating Ongoing Sales Through Content: Behind The Scenes Update
In this episode, I’m sharing my overall brand + biz plan for this upcoming season - with a focus on regular recurring activities for sales, content marketing, and a simple weekly cadence.    Now that the initial Monetize pilot launch is wrapped up and Monetize is now open for people to join every day, my focus is shifting to the ongoing marketing plan for welcoming new members to our paid product consistently.    My big focus is on a very simple “system” that is just sharing high value content 1-2x per week, linking to my paid products from there, and selling organically for now.   I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.   In this episode: The 3 pillars I’m focusing my marketing energy on now (podcast, newsletter + community) Why I want to create a newly revamped, branded newsletter to round out my content strategy The community flywheel feedback loop and how I have endless content ideas Building out my updated Hologram database (my content repurposing system)  Designing a sustainable “content > sales” system that fits within my 3-day workweek  My approach to getting organized  I constantly go back and forth about the naming of the components of my brand Why you don’t have to do any of this perfectly to be successful (seriously, I fly by the seat of my pants most of the time!)   Join our FREE community, Creator Party, today: request access here.   Inside the community, you can unlock premium courses by being part of the conversation.   You earn points by contributing to the community to unlock access to courses about: 💰 Monetizing your content as a creator with paid communities, digital products and courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more! Join our FREE community, Creator Party, today: request access here.   💗Thank you to our sponsor and partner, Skool! This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.    RESOURCES MENTIONED: www.creatorparty.co    https://www.skool.com/mariah  https://www.fearlessceo.co/ https://www.fearlessceo.co/blog    SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/sales-from-content  SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast
Payment Plans vs. Subscriptions and Monthly Memberships
Sep 7 2023
Payment Plans vs. Subscriptions and Monthly Memberships
In this episode, I’m sharing why we chose to go with a subscription type pricing structure for our new offer, Monetize, (subscription meaning you can sign up, cancel anytime, come back anytime) rather than the typical payment plan or pay in full options.  I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast. In this episode: Why we chose to create Monetize as a monthly subscription The simple subscription offer I was designing *before* Monetize became a thing, to give you an example My fears and hesitations around a subscription vs. payment plan structure How I think it will impact revenue, for better or for worse How embracing simplicity and enoughness changed my perspective on what a subscription had to look like How a subscription type offer fits in with my vision for my evolving ecosystem of various offers Certain types of offers make sense as a subscription and some don’t The 3 specific things I’m focusing on to make this subscription a success  Answering your biggest questions about subscription offers  Join our FREE community, Creator Party, today: request access here. Inside the community, you can unlock premium courses by being part of the conversation. You earn points by contributing to the community to unlock access to courses about: 💰 Monetizing your content as a creator with paid communities and online courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more! Join our FREE community, Creator Party, today: request access here. 💗Thank you to our sponsor and partner, Skool! This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.  RESOURCES MENTIONED: www.creatorparty.co    https://www.fearlessceo.co/ https://www.fearlessceo.co/blog  SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/payment-plans-vs-subscriptions  SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast
Creative Monetization Ideas: High Ticket & Premium Priced Offers (Part 3)
Sep 5 2023
Creative Monetization Ideas: High Ticket & Premium Priced Offers (Part 3)
In this episode, I’m sharing more creative monetization ideas for creators - specifically with a focus on more high ticket, high touch, premium offers that can work as either a one time purchase or a subscription recurring revenue model. If you love high touch delivery, working with less clients but in a closer capacity, if you love coaching and giving personal feedback, you’ll get lots of ideas. If you have a smaller audience and need more low volume but premium priced ideas, this is perfect for you.    This is part 3 in a 3-part series, so definitely listen to the first 2 parts if you haven’t, for tons of fresh, new ideas for monetizing your business and audience that will get your gears turning.    I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.   In this episode: Why we are tempted to include “everything and the kitchen sink” in our high ticket offer, when really keeping it simple is what our clients want How I’ve embraced a “less is more” approach, having built a super “all inclusive” huge program before How to make your premium offer stand out by making 1-2 key components the star of the show Giving you the permission you didn’t know you needed to do less, focus on just your zone of genius, and stop stuffing things you don’t even like into your programs What clients are really looking for in a premium, high touch offer now The unexpected opportunities in being laser focused on a simple high touch offer (referral partners and collabs, yay!) 3 concrete, unique high ticket subscription offers you can create and how to structure them (with examples)   Join our FREE community, Creator Party, today: request access here.   Inside the community, you can unlock premium courses by being part of the conversation.   You earn points by contributing to the community to unlock access to courses about:   💰 Monetizing your content as a creator with paid communities and online courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more!   Join our FREE community, Creator Party, today: request access here.   💗Thank you to our sponsor and partner, Skool!   This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.  RESOURCES MENTIONED: www.creatorparty.co    https://www.fearlessceo.co/ https://www.fearlessceo.co/blog    SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/premium-subscription-offers    SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast
Creative Monetization Ideas: Simple Subscriptions for Recurring Revenue (Part 2)
Sep 5 2023
Creative Monetization Ideas: Simple Subscriptions for Recurring Revenue (Part 2)
In this episode, I am sharing 5 creative monetization ideas for creators - specifically with a focus on subscription type products that can create recurring revenue (although, all of them can be adapted into one-time purchase type digital products as well).    This episode will inspire you and give you so many fresh ideas for offers you could create that aren’t just “more video courses”. This is part 2 in a 3-part series, so definitely keep listening for more ideas.   I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.   In this episode: 5 unique ideas for high-value, low-lift subscription products that are based on how you like to create content with lots of real examples How adding a community element with conversations and Q&A threads adds so much value to any subscription offer  The types of subscription offers you can create even if you’re not a subject matter expert (or if you’d like to redefine your role in your business) Exploring the world of alternative monetization ideas for recurring revenue, like paid private podcasts, premium paid newsletters, the monthly DIY “project plan” concept (this one is so fun), swipe file libraries and how “curator” personality types can provide massive value in a paid offer Get your gears turning about fun, unique ways you could monetize as a creator that work for your energy, your zone of genius, and your skills   Join our FREE community, Creator Party, today: request access here.   Inside the community, you can unlock premium courses by being part of the conversation.   You earn points by contributing to the community to unlock access to courses about:   💰 Monetizing your content as a creator with paid communities and online courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more!   Join our FREE community, Creator Party, today: request access here.   💗Thank you to our sponsor and partner, Skool!   This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.  RESOURCES MENTIONED: www.creatorparty.co    https://www.fearlessceo.co/ https://www.fearlessceo.co/blog    SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible Apple Audacy Deezer iHeartRadio JioSaavn Player FM Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/recurring-revenue-for-creators    SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast