Subscription League

Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier

Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey.

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Episodes

App Store: The Good, the Bad, and the Glitches
Jan 21 2025
App Store: The Good, the Bad, and the Glitches
Episode OverviewDavid Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution, developer rights, and the future of platforms like iOS. He emphasizes the need for competition in the ecosystem and highlights Apple's complex relationship with privacy and revenue generation.For noteworthy quotes and key takeaways, read the article -Episode Topics at a GlanceThe launch and challenges of the HEY email appWhy App Store policies are harmful to developers and consumersThe economics of monopolistic platforms like iOSComparing app distribution models: Apple vs. Android vs. MacThoughts on regulatory interventions and EU's Digital Markets ActSolutions for improving developer freedom and user choiceMore about David Heinemeier HanssonDavid Heinemeier Hansson is a programmer, author, and entrepreneur. He is the co-founder and CTO of 37signals, creators of Basecamp and HEY. DHH is also the creator of Ruby on Rails, a widely used web application framework. In addition to his tech achievements, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. With a passion for developer advocacy, DHH has been a vocal critic of monopolistic practices in the tech industry, especially around app distribution and payment systems.Books by DHH:ReworkRemote: Office Not RequiredIt Doesn't Have to Be Crazy at WorkLinksDavid Heinemeier Hansson’s Twitter37signals WebsiteHEY Email AppTimestamps[00:01:10] Early career and the creation of Ruby on Rails[00:06:35] Success stories with Basecamp[00:10:45] Challenges of launching HEY and fighting Apple[00:18:20] Breaking down App Store monopolies and the need for change[00:24:50] EU regulations: Hope or hindrance for developers?[00:32:15] Proposals for fixing app distribution ecosystemsEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
Scaling Mojo: How to Build a Subscription App with 40M+ Downloads
Dec 17 2024
Scaling Mojo: How to Build a Subscription App with 40M+ Downloads
Episode OverviewFrancescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving app landscape.For noteworthy quotes and actionable insights, check out the article - Scaling Mojo: How to Build a Subscription App with 40M+ DownloadsEpisode Topics at a GlancePivoting from virtual reality to reels and stories with MojoChallenges in the social media and content creation spaceHow subscription models and free trials drive engagementUsing A/B testing to optimize the user experience and retentionBalancing accessibility with high-quality content for usersMore about FrancescuFrancescu Santoni is the CEO of Mojo, an app that empowers users to create standout social media videos with ease. With a background that includes building augmented reality apps and experience with Y Combinator, Francescu focuses on making high-quality video creation accessible to everyone, from everyday users to small businesses.Francescu’s LinksFrancescu’s LinkedIn profileMojo app websiteTimestamps[00:01:17] Elevator Pitch for Mojo[00:02:44] From Virtual Reality to Mojo[00:04:52] Pivoting to Monetization and Subscription[00:08:01] Phases of Growth at Mojo[00:13:29] The Role of Subscriptions in the App Industry[00:18:27] Innovation and Keeping Up with Trends[00:23:02] The Impact of Generative AI on Mojo[00:25:40] A/B Testing Insights[00:28:44] What Other Apps Can Learn from MojoEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes
Oct 7 2024
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes
Episode OverviewEleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance.For noteworthy quotes and key takeaways from the episode, read the article - How Freeletics is rising above the crowded fitness app industry with Eleanor HughesEpisode Topics at a GlanceThe introduction of the Base streak in the Freeletics appChallenges in the fitness industry and retention strategiesChallenges and the implementation of A/B testing for onboardingThe positive impact of improved onboarding on campaign performanceThe significance of streaks in encouraging user engagement and interactionMore about EllieEleanor Hughes is a marketing expert with 13 years of experience, having worked for some of the world’s biggest brands, including Sony PlayStation, Getty Images, Rockstar Games, Intel, and frog. As the Marketing Director at Freeletics, Ellie is currently responsible for global consumer marketing, including communication, creative content, social media, B2B, and brand and product reputation across all consumer touchpoints, managing a team of 20 people. Felix’s LinksEllie’s LinkedIn profileFreeletics websiteTimestamps[00:06:55] Early days and growth of Freeletics[00:11:52] Challenges in the fitness industry and retention strategies[00:16:25] Implementing new product features for increased engagement[00:21:07] Launching the "Not Just A Fling" marketing campaign[00:24:01] Testing the Super Bundle partnership initiative[00:28:12] Pausing the A/B/C test and identifying issuesEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.
Sep 23 2024
From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.
In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics.  Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries.Read more in the article - From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.Episode HighlightsMegan's background in immersive art and its impact on her tech marketing approach.The role of AI and video in marketing.Application of AARRR Pirate Metrics in SaaS.Segmenting IFTTT's user base for monetization.The effectiveness of a targeted campaign in Brazil.Focusing on the 'enterprise of one' market segment.Marketing strategies across platforms and geographic locations.More about MeganMegan Cohen is a seasoned Growth Marketing Manager at IFTTT. She's an expert in analytics, paid media, and campaign optimization, where she has led initiatives that consistently deliver positive ROI. Megan is passionate about turning data into actionable strategies for growth, blending analytical rigor with creative marketing solutions. Her work emphasizes data-driven decision-making, aiming to produce engaging and effective marketing outcomes. For more insights into her marketing approach and achievements, connect with Megan on LinkedIn.Megan’s LinksMegan's LinkedIn profileIFTTTTimestamps:[00:01:26.230] - Transitioning from Immersive Art to Growth Marketing: A Strategic Shift.[00:02:33.170] - Introduction to AARRR Metrics: A Deep Dive into SaaS Marketing Techniques.[00:03:44.860] - Monetizing IFTTT's Large User Base: Strategic Segmentation Approaches.[00:04:32.820] - Custom Landing Pages in App Stores: Evaluating Their Success and Strategies.[00:05:54.080] - Strategies for Converting Web Users to Mobile App Users.[00:07:26.430] - Navigating the Shift to B2B: Targeting 'Enterprise of One' with IFTTT.[00:09:30.620] - Addressing Marketing Challenges: New Approaches for 'Enterprise of One'.[00:11:49.720] - Adjusting to Mobile App Tracking Changes: Strategies and Insights.[00:14:35.140] - The Role of iOS Shortcuts: Competition and Cooperation with IFTTT.Episode production by Mobdesign: https://podcasts.mobdesignapps.fr
Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause
Sep 9 2024
Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause
Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance of security, privacy, and putting the user first in app development.For noteworthy quotes and key takeaways from the episode, read the article - Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix KrauseEpisode Topics at a GlanceThe origins and impact of FastlaneTransitioning from developer tools to context-aware technologies with ContextSDKSecurity, privacy, and enhanced user engagementInsights into corporate cultures at Twitter and GoogleThe evolution of the European tech ecosystem and remote work trendsFelix's personal journey and contributions to the tech communityMore about FelixFelix Krause is known for his significant contributions to the mobile development community, notably as the creator of Fastlane and ContextSDK. His work on Fastlane led to acquisitions by Twitter and then Google, highlighting the impact of his innovations in streamlining app deployment processes. Besides his developmental achievements, Felix is an active security and privacy researcher, offering his insights through talks and as the author of "iOS-Factor." For those interested in a more personal look at his life, Felix maintains howisFelix.today, a website that showcases a quantified view of his daily activities and experiences.Felix’s LinksFelix’s Linkedin profileContextSDK websitehowisFelix.todayTimestamps[00:01:19.700] - Fastlane: From University Project to Big Success[00:06:22.940] - Introduction to ContextSDK[00:09:41.990] - Use Cases for ContextSDK[00:13:26.900] - Initial Success with ContextSDK[00:16:54.770] - Privacy and Data Processing in ContextSDK[00:19:22.650] - Potential User Concerns about ContextSDK[00:22:10.550] - Importance of Lightweight SDKs[00:24:51.400] - Exploring Felix Krause's WebsitesEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska
Jun 28 2023
Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska
All about scaling an app by leveraging both web and app subscriptions!In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions. Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions. For noteworthy quotes and key takeaways from the episode, read the article -  Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska (Headway)Episode Topics at a GlanceHeadway and its growthOffering subscriptions through web and in-app channelsReasons for including web subscriptions and diversifying revenue streamsImpact of privacy updates on user tracking and attribution qualityDifferences in user behavior and preferences between web and app subscribersHigher lifetime value (LTV) of web subscribers compared to app subscribersAdvantages of the web funnelMore about YevaYeva Koldovska is a Product Manager at Headway, a company specializing in subscription-based services. With her expertise in product management, Yeva plays a crucial role in overseeing the development and enhancement of Headway's subscription offerings. She brings a wealth of knowledge and experience to the table, enabling her to effectively identify and address the needs of Headway's diverse user base. Yeva is known for her strategic thinking, analytical skills, and ability to collaborate with cross-functional teams to drive product success. Yeva’s LinksYeva’s Linkedin profileHeadway websiteNibble websiteTimestamps[00:00:37]: Growth of Headway [00:01:04]: Discussion about Headway's global team [00:01:21]:  Headway's book summary app and Nibble [00:02:09]: Why offer subscriptions through both web and in-app [00:03:51]: The impact of iOS 14.5 privacy updates on Headway's strategy [00:05:14]: Differences in user behavior between web and app subscriptions [00:07:00]: Benefits of web subscriptions in terms of user commitment and retention [00:08:27]: Targeting different audiences with web and app subscriptions [00:09:54]: User behavior and content preferences on web subscriptionsEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)
Jun 21 2023
Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)
In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditional TV-watching to the modern world. Join us as we explore the fascinating journey of Molotov TV and its unique approach to the TV landscape.Takeaways and the episode summary are available here: Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)Episode Topics at a GlanceMolotov's unique product model!Impact of content quality on revenue models.Utilizing add-ons like DVR hours and previews.How data helps enhance the product experience.Apple Vision Pro's potential impact on streaming.Content differentiation for subscriptions and ad support.Timestamps:[00:00:43]: Overview of Molotov TV [00:01:27]: Thomas' Experience in the TV Landscape [00:04:21]: The Role of a Chief Data Officer [00:06:07]: Creating a Data Culture in the Company [00:08:28]: Platform Approach vs. Doing Everything for Teams [00:10:11]: Challenges of Handling Multiple Platforms [00:12:26]: Key Metrics for Subscription Management [00:14:04]: Differences Between Molotov and Fubo around subscriptions[00:16:45]: Content Quality and Subscription vs. Ad-Supported [00:18:43]: Add-Ons to Enhance Subscription Value [00:21:40]: Potential Impact of Apple Vision Pro [00:24:55]: How to Connect with Thomas Clavelloux [00:25:33]: ConclusionEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating
Jun 14 2023
Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating
These are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk, a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active subscriptionsWeBurn, a workout app for women: 4x User LTV, 10x monthly recurring profits PLAW, a phone customization app: 5x User LTC, 20x monthlyThe secret sauce for such remarkable growth?In short:Kovalee’s unique in-house tech & expertiseApps with high potential (the hidden gems)The test-and-learn methodologyListen to the full episode to hear from Kovalee’s CEO and Co-founder, Vincent, about his journey of turning ordinary apps into world leaders, the company’s value proposition, and the 6 pillars of an app’s success.For noteworthy quotes and key takeaways from the episode, read the article -  Turning ordinary apps into worldwide leaders with Vincent Hart de Keating (Kovalee)Episode Topics at a GlanceThe role of a publisher in app development Examples of successful app partnerships with Kovalee Onboarding and A/B testing Forecasting and automation technologies User acquisition with smart technologies Monetization tips: personalization and segmentationMore about VincentAfter successfully founding one of the largest publishers of mobile gaming apps, Homa Games, Vincent is now the CEO & Co-founder of Kovalee - a company that brings the publishing model to non-gaming apps. Since it was founded in 2021, Kovalee has helped several apps reach #1 worldwide through its team of experts and in-house technologies. Vincent has over 10 years of experience working with apps and is passionate about empowering small teams of app creators to become resounding successes worldwide.Vincent's LinkedInTimestamps[00:05:12]: The role of a publisher in app development[00:09:01]: Examples of successful app partnerships with Kovalee[00:13:29]: Onboarding and A/B testing[00:20:00]: Forecasting and automation technologies[00:22:00]: User acquisition with smart technologies[00:23:58]: Monetization tips: personalization and segmentationEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira
Jun 2 2023
Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira
Who could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible.Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since then, it has experienced exponential growth, boasting an astounding user base of over 120 million people worldwide.So, how does Sweatcoin work? The app, available for free, tracks users' daily steps. For every 1,000 steps, users earn one Sweatcoin, which can be exchanged also for Bitcoin. But how does the app generate revenue to pay its users? In a nutshell, Sweatcoin has three primary revenue streams: advertising revenue, brand affiliations, and premium memberships.As we delve deeper into Sweatcoin's business model, curiosity arises. That's precisely why we invited Rowan Pereira, the group product manager at Sweatcoin, for this episode. Join us and listen to the full conversation to discover the app's effective growth strategies, user retention techniques, revenue generation channels, and the value of its premium subscription. For noteworthy quotes and key takeaways from the episode, read the article -  Redefining motivation and user retention in the fitness app landscape with Rowan Pereira (Sweatcoin)Episode Topics at a GlanceRowan's experience working with Multiply and Lingumi Overview of Sweatcoin and its growth strategy Reasons for habit formation Metrics for measuring user engagement and retention Focusing on early user experience and A/B testing for growth engine The impact of premium upsells on retention Competing with bigger brandsMore about RowanRowan is a dynamic growth-oriented professional with seven years of experience in product management. Currently serving as a Group Product Manager at Sweatcoin, she is fueled by a high-energy personality and a strong passion for promoting gender equity. Beyond her tech career, Rowan enjoys drawing portraits and seeks creative outlets whenever possible. Inspired by her father's tech background, she embarked on a similar path, finding fulfillment in making a positive impact. Notable achievements include spearheading an impartial campaign during the 2016 referendum and launching the UK's first regulated financial advice app, Multiply. In her current role, Rowan played a pivotal role in the unparalleled growth of Sweatcoin, acquiring 60 million new customers worldwide and topping the charts as the most downloaded health and fitness app globally.Rowan’s LinksRowan’s LinkedInSweatcoin on App StoreSweatcoin on Google PlayTimestamps[00:00:01]: Introduction to Subscription League podcast [00:02:35]: Rowan's experience working with Multiply and Lingumi [00:04:35]: Overview of Sweatcoin and its growth strategy [00:11:39]: Reasons for habit formation [00:13:20]: Metrics for measuring user engagement and retention [00:18:57]: Focusing on early user experience and A/B testing for growth engine [00:22:54]: The impact of premium upsells on retention [00:23:35]: Competing with bigger brands Episode production by Mobdesign: https://podcasts.mobdesignapps.fr
The Washington Post - Transitioning to Digital: Insights from Michael Ribero
May 10 2023
The Washington Post - Transitioning to Digital: Insights from Michael Ribero
In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital.Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy changes.Listen to the full episode to learn about The Washington Post’s success secrets including:  Running paper and digital subscriptions on distinctive strategiesAccommodating and understanding changes in technologyOptimizing the payment process for readers on Apple devicesPersonalizing with ethical considerationsFor noteworthy quotes and key takeaways from the episode, read the article -  Transitioning to Digital: Insights from Michael Ribero of The Washington PostEpisode Topics at a GlanceMichael Ribero's transition to the media industry Washington Post's strategy for transitioning to digital and personalization efforts. Delivering personalized experiences Using data to inform monetization strategies Experimenting with pricing and cross-selling strategies AI in Journalism Reducing Friction for Subscriptions.More about MichaelMichael Ribero is the Chief Subscriptions Officer for The Washington Post. In this role, Michael oversees The Post’s digital subscriptions business and plays a vital role in The Post’s international growth. Michael works across marketing, product, analytics, finance, and news.Michael Ribero joins The Washington Post from Paramount+, where he was Vice President of Global Marketing. Previously, he was General Manager of Brand and Media at Sling TV. Prior to Sling, Michael worked at Visa, and, earlier in his career, he was a technology investment banker, advising emerging technology companies on key growth initiatives.Michael graduated from Dartmouth College with a degree in Engineering modified by Economics and an MBA from Kellogg Graduate School of Business at Northwestern University.  He is happiest with his wife and 4 children either wearing cowboys or skiing in Colorado.Michael’s LinksMichael’s LinkedInThe Washington Post on App StoreThe Washington Post on GoogleTimestamps[00:01:07]: Michael Ribero's transition to media industry[00:03:16]: Washington Post's strategy for transitioning to digital and personalization efforts. [00:10:34]: Delivering personalized experiences[00:13:27]: Using data to inform monetization strategies[00:16:09]: Experimenting with pricing and cross-selling strategies[00:21:15]: AI in Journalism[00:23:39]: Reducing Friction for Subscriptions.Episode production by Mobdesign: https://podcasts.mobdesignapps.fr
Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez
Apr 26 2023
Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez
Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digital safe playground designed specifically for kids aged 2-7, offering a variety of educational games, books, videos, and audio stories that engage and educate young minds.Creating a trustworthy and safe app for kidsBeing Featured in Apple App StoreGenerating 40% of additional revenue by localizing the content improving the adoption of annual plans to increase the lifetime valueFor noteworthy quotes and key takeaways from the episode, read the article -  Making a trustworthy and user-friendly language learning app with Gonzalo Rodriguez (Papumba)Episode Topics at a GlanceIntroduction to PapumbaChallenges of approaching the Kid's categoryKeeping a close relationship with AppleGetting featured by AppleBoosting credibility and appealing to the parentsOptimizing the content for young children who can’t readLocalizing the content to increase revenueImproving the Adoption of Annual PlansMore about GonzaloGonzalo Rodriguez is an accomplished Argentinian entrepreneur and passionate CEO with a deep love for parenting and education. As a two-time startup founder, he currently leads Papumba, a VC-backed Edtech platform focused on helping families around the world raise confident and ready-for-school children. As a devoted father to a 2-year-old toddler, Gonzalo understands the importance of providing high-quality, expert-curated content to support children's development.Gonzalo’s LinksGonzalo’s LinkedInPapumba on the AppstorePapumba on Google PlayPapumba on InstagramPapumba’s websiteTimestamps[00:01:01]: Creating a parenting app[00:03:19]: Papumba's deployment and top markets [00:14:05]: Increasing Annual Plan Adoption [00:17:07]: Failed Experiments and Lessons Learned [00:20:57]: Building Habits and Expanding Content OfferingEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi
Apr 12 2023
Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi
For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on how companies can improve their app subscription, LTV (customer’s lifetime value), and monetization. Listen to learn more about his tips for optimization subscriptions, Applica’s experiment history review framework, Sviat’s passion for behavioral science, and other key takeaways from the episode. For noteworthy quotes and key takeaways from the episode, read the article - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi (Applica)Episode Topics at a GlanceSviat’s Passion for Behavioural Science. Strategy to increase ARPU Tips for subscription optimizationExperiment categoriesApplica’s experiment history review frameworkPre-requisites to run Sviat’s framework. Type of companies Sviat is working with to build this framework. More about SviatSviat is currently the founder of Applica, a London based product growth agency. Sviat has years of experience in behavioral economics, social & cognitive psychology, and data-driven digital product analytics. During his time at Applica, Sviat has helped companies like Loona, FitMind, Fabulous, Drops, and Freeletics increase significantly their app ARR. Recently, he  founded the Open Minds Institute - an international think & do tank that cultivates open-mindedness and behavioral change for peace & freedom.Sviat’s LinksSviat’s Linkedin ProfileSviat’s Twitter Open Minds InstitudeApplica’s Experiment History Review FrameworkTimestamps00:37 - Sviat’s Passion for Behavioural Science. 01:53 - Strategy to increase ARPU 03:57 - Making the transition from employee to entrepreneur. 05:33 - Creating steps of Framework. 08:05 - Categories of experiments. 11:50 - Recategorizing the experiments. 12:31 - Next step after having category 13:42 - Does this framework differs for different countries? 16:29 - How to start experimenting after getting the data. 19:08 - Tracking multiple metrics with the same framework. 20:33 - How do you deal with long running tests? 22:33 - Minimum setup required to run Sviat’s framework. 24:58 - Type of companies Sviat is working with to build this framework. 26:36 - Experiment that surprised Sviat. Episode production by Mobdesign: https://podcasts.mobdesignapps.fr
How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler
Mar 28 2023
How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler
Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones. In the Subscription League podcast episode 22, Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo, shares her experience overseeing the development of the experimentation culture in the company and other valuable app growth tips on full funnel optimizationgrowth metrics and their trade-offsimportance of segmentation For noteworthy quotes and key takeaways from the episode, read the article - How Mimo Builds an Experimentation Culture with Ekaterina GamsrieglerEpisode Topics at a GlanceWhat is the Mimo appEkaterina's motivation for her app course Ekaterina's takeaways from launching the app Challenges in building the experimentation culture at MimoDifferent frameworks to nurture the experimentation cultureCommon mistakes made by app foundersImportance of user segmentationThe importance of retention and measuring it More about EkaterinaEkaterina is a seasoned marketer with 13+ years of experience in various growth and marketing roles. She started her career in SEO and later shifted to digital marketing and mobile, gaining experience across all parts of the funnel. She has worked at both big and small companies, including dotDigital Group, IG, SEO PowerSuite, Runtastic, Storebox, and Mimo, where she currently leads the Marketing department. In addition to her work, Ekaterina also teaches digital marketing at an online bootcamp, mentors on various platforms, and consults startups and scaleups on growth. She recently launched a course on growing B2C mobile apps, which has an average rating of 9.7 and 20 happy students. Ekaterina LinksEkaterina’s LinkedIn Ekaterina’s TwitterEkaterina’s online course to launch a marketing strategy for your app in 10 days. Special offer for our podcast listeners: Use the promo code 'League20'  for a 20% discount! Timestamps0:00 Welcome to the Subscription League 0:21 Ekaterina Gamsriegler and MIMO introduction 1:42 Ekaterina's motivation for her app course 4:36 The challenges Ekaterina faced with MIMO 6:51 Difference between current vs old audience 8:56 Ekaterina's takeaways from launching the app 10:41 The expected user journey for the new offer 13:06 Were you surprised by users' reasons to learn code? 14:06 MIMO's experimentation culture and development 20:22 How did you choose your course tagline? 23:32 What are some common mistakes founders make? 29:30 The importance of retention and measuring it 35:14 Where to learn more about Ekaterina 36:59 Thank you for listening!Episode production by Mobdesign: https://podcasts.mobdesignapps.fr
App Masters - How to Monetize Your App: Expert tips from Steve P. Young
Mar 15 2023
App Masters - How to Monetize Your App: Expert tips from Steve P. Young
App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetization including the followings:target 100% paywall viewsadd the paywall to the onboarding processstop building more featuresfocus on improving the rate of trials to subscriptionscarefully consider the length of the app’s trialsuse data as social proofFor noteworthy quotes and key takeaways from the episode, read the article - How to Monetize Your App: Expert tips from Steve P. Young (App Masters)Episode Topics at a GlanceThe story behind App MastersSteve’s youtube content initiativeApp monetization tipsWhy onboarding works and the proofsWhy trial works and the proofsShowing a paywall early on to 100% of the usersPaywall content tips (long vs short, pricing table)Feature led vs value-ledUsing data as social proofMore about SteveSteve P. Young is the founder of App Masters the app marketing agency that helps grow apps faster, better & cheaper.From top-charting apps to the world’s biggest brands to small indie app startups, App Masters guides you through our successes and failures to ensure that you have a proven framework to ultimately find your success.He is an author, speaker, and host of the #1 app marketing YouTube channel. He has interviewed the biggest names including the co-founder of Shazam, Crossy Road, Mafia Wars, Color Switch, and more!Steve’s LinksSteve’s LinkedinSteve’s TwitterApp Master Youtube ChannelPodcast - App Marketing by App MastersTimestamps0:00 Welcome to the Subscription League 0:21 Steve P. Young introduction and name explanation 1:13 How Steve founded App Masters 3:38 App Masters' brand partnerships 6:31 Steve's advice for CEOs for app monetization 9:34 What pushed you to get so involved with data? 11:28 How to incorporate paywalls during onboarding 13:11 The importance of showing a paywall early 15:50 What to include in a paywall 19:52 What is your experience with win-back offers? 23:20 Is a hard paywall a good idea? 28:31 Where to learn more about Steve 29:11 Thank you for listening!Episode production by Mobdesign: https://podcasts.mobdesignapps.fr
PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié
Mar 1 2023
PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié
With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth strategies in gaming and utilities, the challenges of scaling across markets, and the importance of experimentation and community-building.We discuss how subscription-based utility apps like PhotoRoom defer from gaming apps that rely on one-time in-app purchases and user acquisition.We also explore the challenges of scaling a business across multiple markets and how PhotoRoom is applying agile testing and learnings from one market to another.Olivier also shares how PhotoRoom leverages TikTok content creators for user acquisition and emphasizes the importance of giving team members strong ownership and trust, making experimentation easy, and understanding the culture and needs of different markets.Tuen in to learn more about PhotoRoom’s journey to grow its global footprint.Episode Topics at a GlanceWhat is PhotoRoomMarket targeting and business strategies when growing an app internationallyTV apps vs. Photo editing and utility appsPhotoRoom’s challenges aheadLeveraging TikTok content for user acquisitionGrowth tips for utility appsBalancing ownership in a team More about OlivierCurrently VP Growth at PhotoRoom, the leading AI photo-editing app for resellers, small businesses, and marketplaces, Olivier has been leading revenue and user base growth since 2020. Recently, PhotoRoom has reached 50 million installs, has millions of active users and several hundred thousand paying subscribers.  Prior to joining PhotoRoom, Olivier was heading Molotov marketing operations, a TV streaming app used by millions of french households and recently acquired by Fubo and he led the monetization strategy of Wooga, the Berlin-based mobile gaming studio.Olivier’s LinksPhotoRoom websiteOlivier's TwitterOlivier's LinkedinTimestamps0:00 Welcome to the Subscription League 0:20 Olivier Lemarié introduction 0:50 The PhotoRoom editing app 2:59 Olivier's background and journey 3:44 Growth for utility vs gaming apps 4:49 Olivier's experience at Molotov vs Photo Room 8:04 Core challenges at PhotoRoom 9:30 PhotoRoom's test culture 11:32 PhotoRoom's value and retention with users 13:15 How PhotoRoom leverages TikTok content 18:07 Olivier's advice for growth 22:23 Balancing ownership in a team 23:20 What is PhotoRoom's North Star Metric? 24:20 Where to learn more about Olivier and PhotoRoom 25:15 Wrap Up 25:26 Thank you for listening!Episode production by Mobdesign: https://podcasts.mobdesignapps.fr
CoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe Baghdasaryan
Feb 15 2023
CoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe Baghdasaryan
In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subscription apps.Join us as Vahe highlights the importance of considering all aspects of monetization and emphasizes the significance of paywall optimization as just one piece of the puzzle. You'll learn about:1)the most commonly used pricing strategy2)valuing features using Max-Diff Analysis3)how to understand the willingness to pay using the drop principle4)what to test when experimenting with pricing (subscription length, location, price)Tune in for valuable tips and expert advice on optimizing your subscription app's monetization strategy.Episode Topics at a GlanceCoinStats’ approach to monetization Why understanding customers is importantWhat is a banded model in subscription pricingHow to value subscription features, How to measure the willingness to payThe drop principle - a commonly used product pricing strategiesPrice Experimentation - Big Testing for Big ResultsThe impact of subscription lengthLocation-based pricing More about VaheVahe is a highly accomplished growth product and marketing professional with a wealth of experience in consumer startups across various industries, including education and fintech. He currently holds the position of Senior Growth Marketing Manager at CoinStats, where he is responsible for driving subscription optimization, user retention, and activation and leads the lifecycle marketing team. He has spoken internationally on engagement strategies, user activation, and onboarding optimization strategies. He’s also a 5-star rating mentor on GrowthMentor. Vahe has recently released his on-demand courses on subscription optimization & pricing strategy. More information can be found here.Vahe’s LinksVahe’s Subscription Optimization & Pricing Strategy CourseVahe’s Twitter Vahe’s LinkedInTimestamps00:00 Welcome to the Subscription League 00:21 Welcoming Vahe Baghdasaryan 00:48 Vahe's transition from edtech to fintech 01:25 What have you learned from startup founders? 02:41 How has the FTX collapse impacted CoinStats? 03:53 Subscription optimization at CoinStats 10:04 Why pricing experimentation is important 15:02 What countries are driving most of CoinStats' revenue? 15:55 How do you set prices per region? 18:19 How to be careful about price discrimination 20:53 What is next for CoinStats? 23:00 Thoughts on the sunk cost fallacy 23:54 Where to learn more 25:00 Thank you for listening!TranscriptEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
Pollen VC - A guide to financing your user acquisition with Martin Macmillan
Feb 1 2023
Pollen VC - A guide to financing your user acquisition with Martin Macmillan
When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an app business. It's called "revolving line of credit" funding and it's fast, flexible, and data-driven. Tune in to hear Martin share insights on How this financing method worksHow Pollen VC’s funding model differs from the othersWho can benefit from it How "Clean Room Accounting" strategy can help apps better manage their financesFinancial forecasting for subscription apps: Pollen's calculatorJoin us for a fresh perspective on app financing with Martin Macmillan.For noteworthy quotes and key takeaways from the episode, read the article - A guide to financing your user acquisition with Martin Macmillan (Pollen VC)Episode Topics at a GlanceFixed-income trading Funding options for startupsHow Pollen VC invests in the UA stage The ideal investee profile for Pollen VCHow do you work and compete with your contenders? Clean room accounting for UA/monetization Why Pollen VC is moving toward subscription appsPollen’s online calculator: ROAS, LTV, and cash flow More about MartinMartin Macmillan is Founder and CEO of Pollen VC. He has 20 years of experience in launching and building technology businesses in financial services and media sectors and a prior career as an investment banker.Having directly experienced the growth challenges facing tech start-ups and the lack of debt financing options open to early-stage technology businesses, he saw the opportunity to marry his traditional financial markets and technology experience to create a new financing model for the app and gaming economy.Prior to founding Pollen VC, Martin was CEO at Soniqplay, CEO at Level Four (acquired by clear2pay), and a Director of UBS in London and New York, where he ran the Eurocommercial paper (ECP) trading group and conceived and delivered UBS’ first client-facing electronic debt trading platform.Pollen VC’s LinksSubscription app calculatorThe Definitive Guide to Selecting a UA Financing PartnerClean Room Accounting for UA/Monetization blog postRIP Mobile Games Publishing blog postTimestamps00:00 Welcome to the Subscription League 00:20 What is fixed-income trading? 01:20 Martin's journey to founding Pollen VC 02:28 Ways a founder can fund their start-up 04:48 How Pollen VC pushes user acquisition later into the cycle 09:05 When should start-up founders get a revolving line of credit? 10:13 How do you work and compete with your contenders? 13:35 Clean room accounting for UA/monetization 15:58 Why are you moving towards subscription apps? 18:12 Where to learn more 22:49 Wrap Up 23:06 Thank you for listening!TranscriptEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
[REPOST] GP Bullhound - What venture investors look for in subscription apps with Eric Crowley
Jan 19 2023
[REPOST] GP Bullhound - What venture investors look for in subscription apps with Eric Crowley
Despite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies. In this episode with Eric Crowley, partner at GP Bullhound, we talk about Consumer Subscription Software Flywheel, the investment north star that defines the main attributes of a successful CSS.Then we talk about how subscription apps can maximize investors’ attention by Building a paradigm-shifting Consumer Subscription Business Paring UX and UI with high-quality content and proprietary dataTargeting a nicheThinking as a third-partyListen to the episode to find out more about the investor’s inside scoop.For noteworthy quotes and key takeaways from the episode, read the article -  What venture investors look for in subscription apps with Eric Crowley (GP Bullhound).Episode Topics at a GlanceConsumer Subscription FlywheelWhat GP Bullhound look for in a companyUX and UKThe role of premium content and proprietary dataSuccess examplesHow to be the king of a niche GP Bullhound’s eventsMore about Eric CrowleyEric is a Partner at GP Bullhound, focusing primarily on M&A, Capital Raises, and Advisory transactions with expertise in consumer subscription software, tech-enabled agencies and ad-tech.  Over his career, he has completed transactions totaling over $3 billion in enterprise value. Prior to GP Bullhound, Eric served as an executive at a software start-up where he focused on financial management and driving growth. In addition, Eric worked at Lazard and Antares Capital focusing on middle market transactions.In addition to his CPA, Eric has an MBA from the University of Chicago and a B.S. degree from Xavier University.Eric Crowley’s LinksEric Crowley’s LinkedIn profileCSS Spinning the CSS flywheel to delight consumers.Medium.com articles by Eric CrowleyTechcrunch article - Taking consumer subscription software to the great outdoorsTimestamps00:20 Introducing Eric Crowley and GP Bullhound01:08 Consumer subscription flywheel03:35 What GP Bullhound looks for to invest in companies05:13 The importance of UX and UI06:55 The role proprietary data takes in building a business mode08:41 Transitioning from founder-backed to venture-backed companies11:20 Post-pandemic subscription net businesses12:59 Examples of creative ways to engage consumers15:01 Will the Winner-Take-All trend continue?16:56 Best success stories18:24 The digital to analogue transition19:28 Should funders worry about reaching specific APIs?21:03 Consumer subscription software conference23:10 Where to learn more about GP BullhoundTrancriptEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
Breakthrough - Company spotlight: Health and Fitness App Productization Platform with Sunny Dulay
Jan 4 2023
Breakthrough - Company spotlight: Health and Fitness App Productization Platform with Sunny Dulay
With his background as a software engineer and app productization expert, Sunny Dulay was inspired by his personal journey with Headspace, a meditation app, and founded an app development and management studio, Breakthrough apps. Breakthrough is dedicated to helping fitness coaches to productize their coaching into an app. Since its birth, the company has been growing exponentially, with a one-of-a-kind business model that sets itself apart from app aggregators.Breakthrough and its clients come together on a mission to productize fitness activities by bringing in complementary assets: coaches bring in their brand and community, and Breakthrough provides the technology and app business know-how.Breakthrough is a business enablement platform similar to Shopify. Instead of presenting multiple services/coaches in a single place, it provides an infrastructure for coaches to monetize and productize their service within their unshared and exclusively branded digital space.Listen to hear about  The founder’s vision and lessons learned from the world of health and fitness appsHow the company was founded and where it is goingTips on how to onboard an existing community onto an appImportance of brand awareness and communityFor noteworthy quotes and key takeaways from the episode, read the article - Company Spotlight: Health and Fitness App Productization Platform, with Sunny Dulay (Breakthough)Episode Topics at a GlanceSunny Dulay's background and introductionBreakthrough Apps founding journeyBreakthrough’s business modelWhat Breakthrough looks for when partnering with a new coach/influencerDifference between Breakthrough’s offerings and an aggregatorSunny’s learning from the fitness spaceCommunity onboarding tacticsMore about Sunny DulaySunny Dulay is the Co-founder and CEO of Breakthrough, an App Builder for Wellness Coaches. He is an experienced software engineer, product manager & sales manager. Based on his personal life-changing experience with a single coach-based app, Sunny is a believer in on-demand personality-based coaching through an app. His mission is to help coaches around the world productize and scale their coaching business with an app. The Breakthrough team helps coaches in wellness niches like Yoga, Meditation, Fitness, Nutrition & Sports launch & grow their apps. The Breakthrough platform has generated $2M+ for coaching apps. Sunny lives in NYC!Sunny’s LinksAbout BreakthroughStretch App Launched by BreakthroughWellness coach and want to launch or grow your app? Get in touch to make your appContact SunnySunny’s LinkedInTimestamps00:21 Sunny Dulay background and introduction 02:40 The journey of founding Breakthrough Apps 06:36 Breakthrough Apps business model and money flow 07:31 Do you have examples of similar businesses? 08:13 Advantages of a brand and community before launching 10:43 Coaches' communities: engagement and retention 12:30 Sunny's strategy for the revenue split 13:28 What criteria are you looking for in coaches? 15:14 How can you shine compared to an aggregator? 18:47 Sunny's tactics to connect coaches and their community 22:10 App store fees vs self-store investment 24:09 Sunny's learnings frEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr