The Washington Post - Transitioning to Digital: Insights from Michael Ribero

Subscription League

May 10 2023 • 28 mins

In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital.

Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy changes.

Listen to the full episode to learn about The Washington Post’s success secrets including:

  • Running paper and digital subscriptions on distinctive strategies
  • Accommodating and understanding changes in technology
  • Optimizing the payment process for readers on Apple devices
  • Personalizing with ethical considerations

For noteworthy quotes and key takeaways from the episode, read the article -  Transitioning to Digital: Insights from Michael Ribero of The Washington Post

Episode Topics at a Glance

  • Michael Ribero's transition to the media industry
  • Washington Post's strategy for transitioning to digital and personalization efforts.
  • Delivering personalized experiences
  • Using data to inform monetization strategies
  • Experimenting with pricing and cross-selling strategies
  • AI in Journalism
  • Reducing Friction for Subscriptions.

More about Michael

Michael Ribero is the Chief Subscriptions Officer for The Washington Post. In this role, Michael oversees The Post’s digital subscriptions business and plays a vital role in The Post’s international growth. Michael works across marketing, product, analytics, finance, and news.

Michael Ribero joins The Washington Post from Paramount+, where he was Vice President of Global Marketing. Previously, he was General Manager of Brand and Media at Sling TV. Prior to Sling, Michael worked at Visa, and, earlier in his career, he was a technology investment banker, advising emerging technology companies on key growth initiatives.

Michael graduated from Dartmouth College with a degree in Engineering modified by Economics and an MBA from Kellogg Graduate School of Business at Northwestern University.  He is happiest with his wife and 4 children either wearing cowboys or skiing in Colorado.

Michael’s Links

Michael’s LinkedIn

The Washington Post on App Store

The Washington Post on Google

Timestamps

[00:01:07]: Michael Ribero's transition to media industry

[00:03:16]: Washington Post's strategy for transitioning to digital and personalization efforts.

[00:10:34]: Delivering personalized experiences

[00:13:27]: Using data to inform monetization strategies

[00:16:09]: Experimenting with pricing and cross-selling strategies

[00:21:15]: AI in Journalism

[00:23:39]: Reducing Friction for Subscriptions.

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr