This episode of the Restaurant Growth Show podcast features a deep dive into brand management and crisis communications in the wake of Wendy's PR mishap concerning surge pricing. Matt Platt, CEO of America's Best Restaurants, discusses the impact of media misconceptions, the importance of dynamic pricing for restaurants, and how to effectively manage a brand's image during potentially damaging situations. Through anecdotes and expert advice, Platt emphasizes the value of authenticity, strategic communication, and staying abreast of technology and market trends to mitigate backlash and maintain a strong brand identity.

00:00 Welcome & Introduction: Navigating Brand Management Challenges

00:43 Unpacking the Wendy's PR Fiasco: Insights and Analysis

01:47 The Power of Dynamic Pricing in Restaurants

04:00 Turning Bad Publicity into an Opportunity

09:12 Embracing Your Unique Identity and Brand Voice

11:27 Staying Ahead: The Importance of Adapting to Market Trends

18:52 Navigating the Perils of Going Viral for the Wrong Reasons

https://mattplapp.com/

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👋 ABOUT Dynpricing Technologies

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