In this episode of the Restaurant Girls Show podcast, the show welcomes Matt Plapp, CEO of America's Best Restaurants, to discuss the importance of digital marketing in the restaurant industry. Matt shares insights on why many restaurants have yet to leverage current digital marketing tools and emphasizes the importance of enhancing marketing strategies through technology. He discusses the potential of automation and AI to streamline marketing efforts and improve customer engagement. Matt also stresses the value of collecting and utilizing customer data to personalize marketing efforts. The conversation includes practical advice for restaurant owners on adopting technology and marketing innovations to grow their businesses.

01:03 Matt Plapp on Embracing Digital Marketing in Restaurants

01:58 The Challenge of Adopting New Technologies

03:34 The Importance of Stepping Out of Day-to-Day Operations

04:51 Embracing Technology and Marketing for Growth

06:30 Success Story: Tacos Don Hector's Marketing Triumph

08:25 Strategic Partnerships and Long-Term Commitments

09:08 The Importance of Treating Vendors with Respect

09:47 The Power of Relationship Over Transactions in Business

09:56 A Case Study: The Impact of Marketing Automation on Sales

10:53 Embracing Sales Reps and the Value They Bring

11:34 The Game-Changing Potential of Marketing Automation for Restaurants

14:36 Harnessing Customer Data for Tailored Marketing

18:10 Connecting with Matt and Closing Thoughts

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Audio Podcast Links

Spotify | Apple | Google | Amazon | RSS | Download

Leave your suggestions for new topics in the comments! We read every single one. 🙂

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Connect with us on social media

LinkedIn| Facebook | Instagram | TikTok

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

👋 ABOUT Dynpricing Technologies

Hi, we're Dynpricing Technologies, the dynamic pricing solution tailored for restaurants. Optimize your menu pricing to maximize profitability and cater to a diverse clientele.

Check us out:https://dynpricing.ai