Pre-Market vs Post-Market Fit Approach to Content Marketing

2:13- The founder must make content marketing a priority.

4:15- Sales vs brand and content

5:30- What is product market fit?

6:24- Thought-leadership content (ugh..cringe)

11:30- Referral Rock’s strategy in the early days

13:30- Should a founder practice their business messaging on their personal brand?

18:45- Turning a founder anecdote into a post

19:45: The founder will never regret building a personal brand

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