Ernie and Patricia speak with Stacy Ross Cohen on her new book Brand Up: The Ultimate Playbook for College & Career Success. They discuss what high school students should do to stand out in college applications. What to be aware of and the dangers of social media today. With so much on a student's shoulder, it's always good to take a step back, breathe, and come back with your head high and ready for new experiences.  Learn more about your ad choices. Visit megaphone.fm/adchoices